23 min
Marketing Coffee Talks - Episode 1 Marketing Coffee Talks
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- Marketing
Starting immediately, Marketing Coffee Talks does so with a special, with a theme close to BAM's heart: regulation. What is the state of regulation in the marketing sector? Which European directives seep through to the national level? How does the marketing sector strike the right balance between self-regulation and legislation? And what role can BAM play in this? Fleur Parnet, together with BAM president Kris Michiels and secretary-general Ivan Vermeersch, cracks this hard nut.
Starting immediately, Marketing Coffee Talks does so with a special, with a theme close to BAM's heart: regulation. What is the state of regulation in the marketing sector? Which European directives seep through to the national level? How does the marketing sector strike the right balance between self-regulation and legislation? And what role can BAM play in this? Fleur Parnet, together with BAM president Kris Michiels and secretary-general Ivan Vermeersch, cracks this hard nut.
23 min