198 episodes

Mastering the Business of Yoga (M.B.Om for short) is a podcast was designed for new yoga teachers who want to create a successful career in yoga, but don't know where to start, or what to do. Each episode is hosted by yoga teacher & business graduate, Amanda Kingsmith, and features different, successful and inspiring yoga teachers who share their experiences in the yoga world, and the business lessons they have learned throughout their careers. Guests range from full-time yoga teachers, yoga studio owners, teachers who have branched off to create their own businesses, teachers who have developed their own teacher training, and much more.

Mastering the Business of Yoga Amanda Kingsmith

    • Careers

Mastering the Business of Yoga (M.B.Om for short) is a podcast was designed for new yoga teachers who want to create a successful career in yoga, but don't know where to start, or what to do. Each episode is hosted by yoga teacher & business graduate, Amanda Kingsmith, and features different, successful and inspiring yoga teachers who share their experiences in the yoga world, and the business lessons they have learned throughout their careers. Guests range from full-time yoga teachers, yoga studio owners, teachers who have branched off to create their own businesses, teachers who have developed their own teacher training, and much more.

    The Legal Side of Taking Your Business Online with Cory Sterling

    The Legal Side of Taking Your Business Online with Cory Sterling

    This week on the podcast I am joined by Cory Sterling. Cory is the founder of Conscious Counsel and the author of "The Yoga Law Book: Legal Essentials for Yoga Professionals". On this episode, Cory and I dive into what yoga teachers need to know to run a legally sound business, and particularly what yoga teachers need to know to run a legally sound online business. We dive into liability, waivers, insurance, media releases, and much more!
    The information discussed in this episode is not legal advice and you should always consult a legal professional to discuss your specific situation (country, state, and other circumstances).
    This week's episode is brought to you by OfferingTree and BeYogi!
    OfferingTree has been supporting MBOM for close to a year now and I not only love the product, but I also love the people! OfferingTree is providing special pricing for MBOM listeners so be sure to visit offeringtree.com/mbom to receive the discount.
    This episode is brought to you by BeYogi. If you are in yoga teacher training, a full-time teacher, or a part-time teacher, beYogi has the best-rated yoga liability insurance to keep you covered in the event an injury happens. Teacher training students can get full coverage for just $25, and for the MBOm audience they are offering an exclusive deal for $20 off professional coverage. That’s just $139 if you are part-time. Go to beYogi.com/mbom to make sure you get this discount. That is beYogi dot com slash MBOM. And if you’re not in the market for yoga insurance, they publish 2 articles per week about the business of yoga. I’m on their newsletter because of how great the content is, so I definitely recommend you subscribe. If you are a yoga teacher who is uninsured or considering switching providers, I 100% recommend beYogi. Again, to get the exclusive $20 off MBOM discount go to beYogi.com/mbom.

    • 57 min
    How to Take Your Business Online with Videos & Memberships with PJ Taei

    How to Take Your Business Online with Videos & Memberships with PJ Taei

    This week on the podcast I am joined by PJ Taei who is the founder of Uscreen--a simple video platform home to YOGA with Adrienne, SarahBeth Yoga, Wanderlust, and more.
    This episode could not have come at a better time! As yoga teachers and studios around the world work towards taking their businesses online, this episode will support you in understanding how to start creating videos for an audience on YouTube, Vimeo or another like platform, and then start to build a paid audience as a membership. PJ and I talk about how to get started, how to build your audience, what you need to know about filming online, how to create a membership for your students, and more.
    Enjoy!
    This week's episode is brought to you by OfferingTree and BeYogi!
    OfferingTree has been supporting MBOM for close to a year now and I not only love the product, but I also love the people! OfferingTree is providing special pricing for MBOM listeners so be sure to visit offeringtree.com/mbom to receive the discount.
    This episode is brought to you by BeYogi. If you are in yoga teacher training, a full-time teacher, or a part-time teacher, beYogi has the best-rated yoga liability insurance to keep you covered in the event an injury happens. Teacher training students can get full coverage for just $25, and for the MBOm audience they are offering an exclusive deal for $20 off professional coverage. That’s just $139 if you are part-time. Go to beYogi.com/mbom to make sure you get this discount. That is beYogi dot com slash MBOM. And if you’re not in the market for yoga insurance, they publish 2 articles per week about the business of yoga. I’m on their newsletter because of how great the content is, so I definitely recommend you subscribe. If you are a yoga teacher who is uninsured or considering switching providers, I 100% recommend beYogi. Again, to get the exclusive $20 off MBOM discount go to beYogi.com/mbom.
     
    Music credit: Scott Holmes

    • 40 min
    4 Tips to Crush Your Teaching Demo

    4 Tips to Crush Your Teaching Demo

    This week on the podcast we are talking about teaching demos! The first time I did a teaching demo, I was terrified. Years later, I've done tons of teaching demos and I am here to share my top 4 tips so that you can crush yours without fear or worry.
    In this episode, I'll share the story of my first teaching demo and how it went, what I learned from that experience, as well as my top 4 tips for how you can crush yours. We also talk about why this is important for your yoga business and I give you 3 bonus business tips to ensure you land the teaching gig.
    Don't forget to download your free "Teaching Demo Checklist" after you listen to the episode. Enjoy!
    This week's episode is brought to you by OfferingTree and BeYogi!
    OfferingTree has been supporting MBOM for close to a year now and I not only love the product, but I also love the people! OfferingTree is providing special pricing for MBOM listeners so be sure to visit offeringtree.com/mbom to receive the discount.
    This episode is brought to you by BeYogi. If you are in yoga teacher training, a full-time teacher, or a part-time teacher, beYogi has the best-rated yoga liability insurance to keep you covered in the event an injury happens. Teacher training students can get full coverage for just $25, and for the MBOm audience they are offering an exclusive deal for $20 off professional coverage. That’s just $139 if you are part-time. Go to beYogi.com/mbom to make sure you get this discount. That is beYogi dot com slash MBOM. And if you’re not in the market for yoga insurance, they publish 2 articles per week about the business of yoga. I’m on their newsletter because of how great the content is, so I definitely recommend you subscribe. If you are a yoga teacher who is uninsured or considering switching providers, I 100% recommend beYogi. Again, to get the exclusive $20 off MBOM discount go to beYogi.com/mbom.
     
    Music credit: Scott Holmes

    • 29 min
    BONUS: Ayurveda 101 with Kim Fenton from Matcha Mornings

    BONUS: Ayurveda 101 with Kim Fenton from Matcha Mornings

    M.B.Om has a new intro, is a part of a new network, and has a new sister podcast hosted by Amanda Kingsmith called Matcha Mornings! 
    On this bonus episode of M.B.Om, you'll get to hear the 2nd episode of Matcha Mornings on Ayurveda with Kim Fenton from Get Your Life Together Yoga. 
    Kim and I break down Ayurveda, including talking about what Ayurveda is, why it’s important, and how you can start implementing basic Ayurvedic practices into your life. We also talk about Doshas, how to find out your Dosha, how to balance your Doshas, and how what we’re eating, how we’re sleeping, and the rhythms of the seasons can impact our health and happiness.
    Hope you enjoy! 

    • 1 hr 13 min
    Email Copywriting with Tyler McCune

    Email Copywriting with Tyler McCune

    This week on the podcast I am joined by Tyler McCune. Tyler is an email copywriter, and he works a lot in the yoga, wellness and meditation space. Over 5 years ago, Tyler discovered meditation on a 1-month meditation retreat in Taiwan and now he's an email copywriter who has consulted with both brick & mortar and online clients, including yoga teachers and corporate mindfulness trainers. He is also the author of "Email Emperor" where he teaches his simple email system.
    On this episode, Tyler shares his method for communicating with an audience, including how he tells stories, ways that he connects with his readers, how he makes asks and pitches products and services, and tips for yoga teachers and how they can apply this to their businesses. More and more, social media isn't really truly reaching people and being in someone's email inbox is so much more powerful for really talking with your target audience.
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    This week's episode is brought to you by OfferingTree and FavYogis
    OfferingTree has been supporting MBOM for close to a year now and I not only love the product, but I also love the people! OfferingTree is providing special pricing for MBOM listeners so be sure to visit offeringtree.com/mbom to receive the discount.
    The FavYogis app is back with new features for teachers that let you create and manage your own private classes while making payment and registration a breeze. Find FavYogis on your app store and use code MBOM.

    • 55 min
    Everything You Need to Know About Social Media with Meghan Pherrill

    Everything You Need to Know About Social Media with Meghan Pherrill

    This week on the podcast I am joined by Meghan Pherrill from Balance by Meghan. Meghan and I had the pleasure of co-leading a retreat together in Costa Rica this past fall and we had a BLAST! While we were on retreat, Meghan led an amazing session on social media, and on this episode, she dives into some of the content that she taught. In this episode, we cover Facebook, Instagram, Twitter, Pinterest, YouTube, LinkedIn and TikTok and how yoga teachers can use each one to their advantage. Meghan has tips for each platform, how to optimize them, why we should be on them as a yoga teacher, and much more. Enjoy!
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    This episode is brought to you in part by OfferingTree. When you’re a yoga teacher and you’re trying to build your digital presence it can be daunting. First, you might need a website. There are a lot of great tools for building websites like WordPress, Wix, and Squarespace. Then you need a way to email your students. Again there are tools for that like mail chimp and constant contact. But that’s another account to pay for and a password to remember. Then you need a way to schedule and register your students. Again there are tools for that, but it’s another account to create and pay for and another password to remember. Oh wait, how do I integrate my scheduling tool with my website... Arghhhh! Instead of putting all of this stuff off for another day because it’s too daunting, let me tell you about a better way. OfferingTree set out to make creating your digital presence fun, easy and affordable. With one account you can create a website in minutes that has your schedule built right in. They also have email marketing tools to collect email addresses, send newsletters and automated emails to your subscribers. It all works seamlessly together with one account and one subscription. To learn more about what OfferingTree can do for your digital presence visit offeringtree.com/mbom. OfferingTree has been supporting MBOM for close to a year now and I not only love the product, but I also love the people! OfferingTree is providing special pricing for MBOM listeners so be sure to visit offeringtree.com/mbom to receive the discount.
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    This episode is brought to you by BeYogi. If you are in yoga teacher training, a full-time teacher, or a part-time teacher, beYogi has the best-rated yoga liability insurance to keep you covered in the event an injury happens. Teacher training students can get full coverage for just $25, and for the MBOm audience, they are offering an exclusive deal for $20 off professional coverage. That’s just $139 if you are part-time. Go to beYogi.com/mbom to make sure you get this discount. That is beYogi dot com slash MBOM. And if you’re not in the market for yoga insurance, they publish 2 articles per week about the business of yoga. I’m on their newsletter because of how great the content is, so I definitely recommend you subscribe. If you are a yoga teacher who is uninsured or considering switching providers, I 100% recommend beYogi. Again, to get the exclusive $20 off MBOM discount go to beYogi.com/mbom.

    • 1 hr 30 min

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