Medical Spa Insider American Med Spa Association - AmSpa

This week, AmSpa President and COO, Cathy Christensen, speaks with Shawna Chrisman, NP, CEO and founder of Destination Aesthetics, and Maegen Kennedy, PA-C, co-founder and clinical director of Windermere Medical Spa & Laser Institute. They speak about the current stage of their medical spas, dig into the details of scaling a business, and share insider tips to help new and growing medical spas reach their goals. Their conversation includes:
What they’ve learned through expanding to multiple locations;
How to prepare for expansion and train your employees;
Strategies that have helped their med spas find success;
Tracking and responding to the data in your practice;
Which KPIs show you the health of your business;
Advice for med spas starting out or looking to reach the next level;
An original membership model and loyalty program;
And much more!
Music by Ghost Score.

This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Patrick O’Brien, JD, of AmSpa and Grace Lee, JD, of ByrdAdatto. The attorneys discuss the contents of the Federal Trade Commission’s (FTC) final ruling on the Non-Compete Clause Rule, describing its potential impact on medical spas, the lawsuits challenging the rule and when it may go into effect. Their conversation includes:
What non-competes are and what the new FTC rule would prohibit;
Which workers are subject and the exception for senior executives;
Whether this may impact medical directors and training investments;
What changes you should or should not make as an employer; and
The expected outlook of this rule.
To read their analyses about the FTC’s final rule against non-compete agreements, please view Lee’s article at ByrdAdatto, and O’Brien’s article on the AmSpa Now! Blog.
Music by Ghost Score.

In this episode, AmSpa’s Alex R. Thiersch, JD, and Cathy Christensen speak with Dr. Kay Durairaj, internationally renowned facial plastic surgeon and head and neck surgeon and founder of Beauty By Dr. Kay. They chat on site at Wynn Las Vegas during Medical Spa Show 2024 in a conversation that covers:
The holistic wellness solutions energizing our industry;
Reversing the age process with bioregenerative therapies;
Recognition and rejuvenation at the Women in Aesthetics Leadership Conference;
The percentage of women owners and aesthetic patient demographics;
Which classes she and her team attend at Medical Spa Show;
About the Society for Aesthetic PAs and the aesthetic community;
And much more!
Music by Ghost Score.

This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with storytelling expert and author Kindra Hall. They discuss her early experiences with storytelling, how she brought her storytelling expertise to businesses, and what attendees at Medical Spa Show 2024 will learn during her keynote presentation “Stories that Stick: The Irresistible Power of Storytelling.” Their conversation includes:
The challenge and opportunity of storytelling in business;
An overview of the actionable strategies she shares at Medical Spa Show;
How she discovered her talent for storytelling;
Finding and sharing the stories in organizations;
The process of transitioning to her career as a professional storyteller;
How the stories we tell ourselves influence our actions;
About Hall’s books and upcoming launch;
And much more!
Don’t miss Kindra’s keynote presentation on Friday, April 12 at Medical Spa Show 2024 as she kicks off the General Session. Register today to reserve your spot!

This week, AmSpa President and COO, Cathy Christensen, speaks with Mitra Silva, founder and CEO of Simour Design. They discuss the critical parts of lease negotiation that medical spa owners should master to achieve their profitability and aesthetic goals. Their conversation includes:
Measuring for accurate square footage and construction cost analysis;
Questions to ask yourself at the start of the real estate search;
Avoiding the trap of too-good-to-be-true cost estimates;
Evaluating your space for efficiency and profitability;
Finding ADA and city regulations before building;
Designing around your patient experience;
Negotiating your tenant improvement allowance;
And more!

This week, we revisit our conversation with Jay and Mara Shorr of Shorr Solutions. They reveal tips they give to startup medical spa practices. Listen in to hear strategies, and solutions to common med spa challenges. What are typical med spa pitfalls? How much capital do startups need? When should you buy a laser? Learn about this and much more! Also find out about the charitable foundation MSD Save Our Schools, and how you can help to address the challenges of gun violence in our schools.