Random Rewards Sabrina Bruehwiler

A 100+ year old game that people still play. A pillar of our crumbling economic system. These subjects might not seem related, but by playing one we can learn to bolster the other. Join as we discuss how to get better (or cheat) at Pinball and why banks should get a human-focused overhaul.

Topics covered: Sabrina’s home pinball set, strategy vs. randomness, the effect of no Onboarding process in Pinball, arcade culture in the U.S. vs Japan, Core Drives, vs. Anti-Core Drives, the first step to take to improve any experience, how to differentiate users, our experience with online banking, the difference between function-focused design and human-focused design, why incentives aren’t a good long term strategy, a vision for good banking UX, can you actually feel good using a banking app, how to shift motivation from negative to positive, how a better experience makes customers less price-sensitive, blending UX on an app and in person, how to create more feedback, the importance of teaching financial literacy, how to motivate people to pay off debt, why systems beat willpower, what’s on the horizon for the financial systems (especially after the pandemic)

Follow us on our Socials on:

Random Rewards Twitter: @randomreward

Chris’ Twitter: @chris_tomasso

Sabrina’s Twitter: @useradventure

Octalysis Group Website: octalysisgroup.com

Octalysis Explorers Facebook: facebook.com/groups/octalysis/

Email: sabrina@octalysisgroup.com / chris@octalysisgroup.com

A classic game about owning properties. A disruptive company facing it’s own disruption. These subjects might not seem related, but by playing one, we can learn to empower the other. Join us as we discuss why we have a love/hate relationship with Monopoly, and why the experience economy is currently up for grabs (and how to position yourself to own it)

Topics covered: The least/most expensive places in Swiss Monopoly, the downside of overemphasizing Black Hat extrinsic motivation, how creating a feeling of urgency improves strategy, why Monopoly is rated as one of the worst games ever, how to tweak the game to and improve user experience, the competitive advantage and current challenges of Airbnb, how NOT to take inspiration from games, the different ways people utilize Airbnb, the strategic addition of experiences to places to stay, the difficulty of making the experience economy virtual, the motivations that create memories, the limitations of skill-focused virtual events, how to prioritize community over economy, how to generate revenue from an intrinsically motivated business model, how to thrive with virtual experiences and prepare for the future when people will travel again.

Follow us on our Socials on:

Random Rewards Twitter: @randomreward

Chris’ Twitter: @chris_tomasso

Sabrina’s Twitter: @useradventure

Octalysis Group Website: octalysisgroup.com

Octalysis Explorers Facebook: facebook.com/groups/octalysis/

Email: sabrina@octalysisgroup.com / chris@octalysisgroup.com

A long running beloved RPG series. A streaming giant. These subjects might not seem related, but by playing one, we can learn to empower the other. Join us as we discuss the uncanny experience of juxtaposing cup o noodles with a fantasy world, and dive into the ups and downs of interactive storytelling.

Topics covered: Why role playing games have epic narratives, why fantasy games are so compelling, how Final Fantasy empowers strategy and exploration, why leveling is so important in a game with mostly intrinsic motivation, how increased money and technology has shifted the motivation of large game companies, how Netflix created a feeling of ownership before streaming, defining the motivations of different user types, the difference between consuming and curating, how technology affects content, the evolution of Netflix technology, the illusion of choice in interactive storytelling, why making the wrong choice can increase engagement, the limitations of input/output channels in streaming interfaces, how to solve the narrative gamification innovation problem, how to tie real-world impact to Desired Actions, and the merging of passive and interactive content.

Chris’ article on Bandersnatch: https://octalysisgroup.com/interactive-netflix-gamification-is-here-but-will-it-get-people-hooked/

Follow us on our Socials on:

Random Rewards Twitter: @randomreward

Chris’ Twitter: @chris_tomasso

Sabrina’s Twitter: @useradventure

Octalysis Group Website: octalysisgroup.com

Octalysis Explorers Facebook: facebook.com/groups/octalysis/

Email: sabrina@octalysisgroup.com / chris@octalysisgroup.com

THE classic side scroller. Remote team communication tools like Slack. These subjects might not seem related, but by playing one, we can learn to empower the other. Join us as we discuss the world of distracting red dots and how to rebuild these tools via lessons from behavioral science to improve productivity.

Topics covered: How a short game can have such longevity, secrets in a pre-internet era, how nintendo creates the feeling of fun from a behavioral science perspective, how playing it makes you feel smart without “telling you”, why it’s so hard to measure happiness, the impacts of prioritizing happiness or productivity, do team communication platforms really want their users to be productive, the double edged sword of easy communication and notifications, how NOT to make platforms fun, how to integrate tools to increase focus, defining different types of communication, integrated platforms vs those focused on just one feature, and improving the UX of video communications, and why there will only be one Team Communication platform to rule them all.

More about the REMOTE cultural framework https://octalysisgroup.com/the-ultimate-guide-to-remote-work-series-1-the-remote-framework/

A review of Zoom

https://octalysisgroup.com/how-to-use-zoom-to-implement-the-remote-work-cultural-framework-part-1/

Follow us on our Socials on:

Random Rewards Twitter: @randomreward

Chris’ Twitter: @chris_tomasso

Sabrina’s Twitter: @useradventure

Octalysis Group Website: octalysisgroup.com

Octalysis Explorers Facebook: facebook.com/groups/octalysis/

Email: sabrina@octalysisgroup.com / chris@octalysisgroup.com

An addictive mobile word competition game. Online education platforms. These subjects might not seem related, but by playing one, we can learn to empower the other. Join us as we discuss the bizarre choices of Words with Friends 2 and how to refine them to increase engagement in the world of online learning.

Topics covered: When gamification goes wrong, the huge design implications of the difference between Scrabble and Words with Friends 2, why some achievements feel meaningless, the major problem with online learning, how Desired Actions lead to features, the difference between distracting/engaging features, how to customize learning approaches to different users, how to bring a feeling of connection to solo learning, when to employ scarcity to motivate users, the difference between the binge vs. appointment model of content.

Shout out to Albertine for the link to research on doodling.

Check out Bitdegree, a gamified online learning platform: https://www.bitdegree.org/

Follow us on our Socials on:

Random Rewards Twitter: @randomreward

Chris’ Twitter: @chris_tomasso

Sabrina’s Twitter: @useradventure

Octalysis Group Website: octalysisgroup.com

Octalysis Explorers Facebook: facebook.com/groups/octalysis/

Email: sabrina@octalysisgroup.com / chris@octalysisgroup.com

A game of cute animals doing hard labor that’s taken the post-Covid-19 world by storm. An industry that’s essential to living a good life. These subjects might not seem related, but by playing one, we can learn to empower the other. Join us as we discuss the bizarre experience of playing Animal Crossing and how it holds the keys to solve one of the most fiendishly difficult societal/business problems of the modern age: Healthcare.

Topics covered: Why Animal Crossing is so divisive, why investment is such a powerful feeling to create in any experience, how this game differs from other life simulation game, the recipes and pitfalls of creating an addictive app, the impact of changing the priorities of your business metrics, the correct methodology to employ gamification, how to determine which user types to serve, the danger of misaligned incentives, what are whale user types and how they can negatively impact a system, when NOT to take inspiration from games, the methodology to design a highly complex system, when Black-Hat design is effective, when appealing to meaning and purpose is not enough to motivate users, and balancing a virtual economy with real world actions.

Follow us on our Socials on:

Random Rewards Twitter: @randomreward

Chris’ Twitter: @chris_tomasso

Sabrina’s Twitter: @useradventure

Octalysis Group Website: octalysisgroup.com

Octalysis Explorers Facebook: facebook.com/groups/octalysis/

Email: sabrina@octalysisgroup.com / chris@octalysisgroup.com