Remarkable Results Radio Podcast Aftermarket Radio Network

Thanks to our Partner, NAPA Auto Care

Murray Voth, owner of RPM Training, discusses the importance of language in the automotive industry, advocating for a shift from "labor rate" to "service rate" to better reflect the value provided. He also dives into financial strategies for shops, emphasizing the significance of setting the right service rate and understanding gross profit to ensure business profitability.

Murray Voth, RPM Training. Listen to Murray’s previous episodes HERE. murrayvoth@rpmtraining.net

Show Notes

Watch Full Video Episode
The breaks for breasts initiative (00:00:13) Discussion about the initiative started by two shop owners to raise funds for breast cancer research. https://brakesforbreasts.com
The rise of the mechanical and technology specialist (00:02:28) A language shift in the industry and the importance of recognizing the rise of mechanical and technology specialists. https://remarkableresults.biz/rise
Transitioning from diagnostics to testing (00:03:04) Discussion about the shift in terminology from diagnostics to testing to improve customer perception and willingness to pay.
Changing terminology from labor rate to service rate (00:04:09) The importance of changing the terminology from labor rate to service rate and its impact on customer perception.
Professionalism and perception in the industry (00:05:26) Discussion about the importance of professionalism and perception in the industry and its impact on customer behavior.
Showing the value of service rates (00:13:24) Strategies for showing the value of service rates to customers, beyond just raising prices.
Analogies for service rate and cost (00:14:25) Using analogies of fast food restaurants and steakhouses to explain the concept of service rate and cost.
NAPA Auto Care Apprentice Program (00:17:05) Information about the NAPA Auto Care apprentice program as a solution to the technician shortage.
Financial calculations and analysis (00:19:26) Murray Voth shares calculations and analysis of a shop's financial data, including occupancy costs, labor rates, and profit margins.
Determining the right service rate (00:22:05) Discussion on adjusting service rates, parts margin, and other expenses to optimize profitability while considering market competition.
Challenges and mindset shift (00:30:14) Exploration of the emotional and intellectual barriers shop owners face when making financial decisions and setting service rates.
Wages and effective proficiency (00:33:40) Analysis of technician wages and the impact of selling work properly on the effective service rate, setting goals for improvement.
Coaching Gross Profit (00:34:52) Murray discusses coaching gross profit, creating net profit, and making changes to increase revenue.
Back-End Sales Impact (00:35:48) The impact of service improvements on parts purchases, revenue, and margin.
Behavior Coaching (00:37:09) Murray talks about coaching to behavior, raising inspections, and the 100% rule for vehicle inspections.
Facility Service Rate Calculator (00:39:02) Murray offers a facility service rate...

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
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In this podcast episode, Chris Cotton from Auto Fix Auto Shop Coaching offers valuable insights for auto repair shop owners. He emphasizes the importance of reflecting on the first half of the year and preparing for a successful second half by recognizing achievements and overcoming hurdles. Chris provides actionable steps such as revamping marketing strategies, investing in team training, and enhancing customer experience. He stresses the significance of setting clear goals, implementing strategic changes, and maintaining accountability. The episode concludes with gratitude to listeners and a reminder to stay positive and proactive in business endeavors.

Supercharge Your Auto Repair Business (00:00:01) Introduction to the podcast episode and a brief overview of what to expect.Mid-Year Reflection (00:01:06) Reflecting on the first half of the year for auto repair shop owners and setting the stage for the second half.Assessing First Half Performance (00:02:11) Reviewing achievements and setbacks in the first half of the year for auto repair shops.Overcoming Personal Roadblocks (00:03:15) Identifying and addressing internal barriers that may have held back the shop's performance.Setting Clear Goals (00:05:23) Discussing the importance of setting ambitious and measurable goals for the second half of the year.Actionable Steps for Improvement (00:07:21) Providing eight actionable steps for auto repair shop owners to consider for business growth and improvement.Accountability and Monitoring (00:13:01) Emphasizing the importance of tracking progress, reviewing key performance indicators, and holding oneself and the team accountable.Seeking Support for Business Growth (00:15:01) Highlighting the value of seeking support, collaboration, and learning from a network of like-minded individuals for business success.
Connect with Chris:
chris@autofixsos.com
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

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Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network

Wayne Colonna discusses the critical need for specialized transmission training, the increasing demand for remanufactured transmissions, and the technical intricacies of modern transmission diagnostics and repairs. The conversation also highlights the challenges of attracting young talent to the field and the importance of awareness about new technologies and industry changes.

Wayne Colonna, President, ATSG and ETE Reman Company.



Show Notes




Watch Full Video Episode
Transmission Training and Awareness (00:01:54) Discussion about the need for transmission training, awareness, and the challenges and changes in the transmission industry.
Technical Complexities of Modern Transmissions (00:02:49) Insights into the technical complexities involved in diagnosing and repairing modern transmissions, including the impact of various factors on transmission function.
Challenges of Transmission Diagnostics (00:12:26) The detective work and critical thinking required for effective transmission diagnostics, including examples of changes in transmission technology.
Demand for Transmission Specialists (00:15:57) Discussion on the need for more transmission specialists in the industry and the challenges in attracting young people to the transmission business.
Complexities of Modern Transmissions (00:23:11) Exploration of the technical complexities of modern transmissions, including the challenges in diagnosing and repairing them.
Technical Challenges in Transmission Repair (00:23:52) Insights into the unique features and challenges of specific transmission models, such as the Jeep nine-speed transmission.
GM's Tune PWN Programming (00:26:02) Explanation of GM's unique transmission programming system and the complexities involved in reprogramming transmissions.
Challenges with 10-Speed Transmissions (00:29:42) Discussion of programming challenges and the impact of diesel system modifications on 10-speed transmissions.
Profitability and Parts Availability in Transmission Shops (00:32:26) Insights into the profitability and operational challenges of transmission shops, including the impact of parts availability on shop efficiency.
Innovative Design in GM's 8L90 Transmission (00:33:53) Explanation of the innovative binary pump and its challenges in priming and sealing, specifically in GM's 8L90 transmission.








Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network

Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Get ready to grow your business with the Automotive Management Network: Find on the Web at a...

This week, Jamie Hasty from Southeastern Employer Services Corporation (SESCO) joins Hunt to discuss HR and employment law topics for auto repair shop owners. Jamie provides expert advice on managing overtime, understanding exemptions, and maintaining compliance with labor laws. This conversation is essential for any auto repair business looking to safeguard against legal pitfalls and ensure proper payroll management. It includes:
Important discussions on managing overtime and understanding exemptions.Practical advice on maintaining compliance with labor laws.Tips for auto repair shop owners to avoid legal issues and manage payroll effectively.https://sescomgt.com/
Thanks to our partners, NAPA TRACS and Promotive
Did you know that NAPA TRACS has onsite training plus six days a week support?
It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.
Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com
It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
Get in touch with Jamie Hasty: https://sescomgt.com/
Paar Melis and Associates – Accountants Specializing in Automotive Repair
Visit us Online: www.paarmelis.com
Email Hunt: podcast@paarmelis.com
Get a copy of my Book: Download Here
Aftermarket Radio Network

Thanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today's Class

Discover the significance of mentorship with Bill Weaver, a NAPA Autotech Trainer, and his mentor, Jim Dzurik. They share personal stories and insights into their mentor-mentee relationship, highlighting how mentorship has profoundly impacted their lives and careers. The conversation delves into the importance of passing on knowledge and wisdom to the next generation. The episode emphasizes the value of seeking and offering mentorship to foster growth and personal development.

Bill Weaver, NAPA Autotech Trainer. Listen to Bill’s previous episodes HERE

Show Notes


Watch Full Video Episode
The idea of a mentor-mentee episode (00:01:02) Bill Weaver proposes the idea of a mentor-mentee episode, leading to the discussion of mentorship and the impact of having a mentor in one's life and career.
Mentoring Bill Weaver (00:02:05) Bill and Jim discuss their mentor-mentee relationship, including Jim's initial impressions of Bill and the challenges and growth they experienced together.
Teaching and learning (00:04:45) How Jim taught Bill about responsibility, punctuality, and the importance of learning and listening, leading to Bill's personal growth.
Bill's entry into the transmission shop (00:05:58) Bill's entry into Jim's transmission shop and the initial impressions and experiences of working together.
Challenges and growth in the mentorship (00:07:17) Jim's candid admission of being frustrated at times and the challenges they faced, including humorous anecdotes about being fired multiple times.
Teaching the "why" and "how" (00:10:24) The importance of mentors teaching the "why" and "how" to their mentees, and Jim's realization of his role as a mentor.
Passing on knowledge (00:12:07) Bill's realization of the importance of passing on knowledge and being a mentor to the next generation, inspired by his own mentors.
Memorable moments and popular culture (00:14:11) Fond memories and experiences shared between Bill and Jim..
Star Wars memory (00:17:20) Discussion about watching Star Wars and the impact it had.
Mentorship and life skills (00:20:26) Discussion about the mentorship relationship, life skills, and wisdom.
Importance of research and failure (00:24:06) The significance of research, failure, and learning from mistakes in mentorship.
NASCAR and boxing stories (00:28:47) Stories about NASCAR involvement and interactions with famous boxers.
Retirement and family influence (00:31:29) Conversation about retirement, longevity, and family influence.
Legacy of mentorship (00:32:56) Reflection on the impact of mentorship and teaching.
Finding one's calling (00:38:00) Discussion on how individuals may discover their true calling and the importance of pursuing it.
Becoming a mentor (00:40:11) Encouragement for individuals to volunteer as mentors and the impact of expressing gratitude to mentors.
Persisting and seeking knowledge (00:44:25) The importance of persistence, continuous learning, and adapting to changes in the automotive industry.




Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with...

Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.
Show Notes
First: who is your audience? What are they looking for?Listen! Make notes of their questionsRead - They Ask You AnswerWhere to find content:In your shop! Haha Personalize content based on what’s going on in the shopYour niche, club, or groupQuestions asked in local community groupsYour community! Show off your roots - the things going on in the community (Chamber, BNI, local government, tourism, clubs, education, etc)Hiring + PromotingCustomer reviewsThe obvious:Name, address, phone, scheduling link, and websiteBlog content Promoting other social media platforms you are onWhat you’re all about…who you are…. Company culture stuffTrainings you attend or host and completions/certificationsWhat’s going on? Promotions, events, contests, birthdays, celebrations, sponsoring anything?Spotlights: new products, equipment, team membersThe not-so-obvious:Videos - give yourself and entire month of marketing from one video! Creating a ‘content machine’ for yourself.BlogsCanva tips and templatesPractical Tips:Use your brandUse Canva for quick/easy/effectiveMake a plan/scheduleWebsite trafficTips on Tuesdays/Tech-TalkShop culture Promote services, sales/offers, appointment booking linkFun on Friday
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com 
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Questions/Ideas - podcast@shopmarketingpros.com