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96 episodes
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Rooted In Revenue Susan Finch
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- Business
Susan Finch has been helping people solve marketing problems and build their online reputations and value for decades. Rooted in Revenue is a venue for snack-sized tips that can be easily implemented. Many tips are simply forgotten as we are always moving quickly to check things off our lists. Her step-by-step ideas and sometimes brutal logic are refreshing to verbose explanations. In addition to her own experience, she interviews revenue professionals from companies of all sizes to share their experiences.
Creating a new revenue stream can be challenging yet highly lucrative. Revenue and sales are built on a solid operational foundation that allows marketing to thrive in an ever-changing environment with technology. Lany brings her 20+ years of operational experience, business, and finance to the conversation to assist business owners as they build or scale their businesses.
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Launching Your Brand: The Steps for a Smooth Transition
Creating a company from scratch is exciting, and there is a specific order to tell the world about it. This episode will give you some steps to add to your plan. Whether you are transitioning from a previous company, starting a brand new endeavor, or relaunching your own brand, these steps will help you quickly establish trust in search and on email servers.
1. Get your vector version of your new logo.
2. Buy a domain that makes sense and is easy to say and spell.
3. Establish trust by warming up the email gatekeepers to your new domain.
4. Redirects to the new pages.
5. Social profile banners and templates.
6. Vanity URLs
7. Updating your contacts.
8. Updating all professional directories.
9. Have you ordered your new cards, brochures, and hats yet?
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Translating Your Brand Voice: Why Professional, Human Editing Matters
While AI tools can be helpful, they may not always capture the nuances and cultural context needed for effective communication and translation.
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Balancing Protection and Simplicity in Your Vendor Contracts
Are you a small business owner unsure about contracts, roles, and expectations with your clients? In this episode, we dive into the importance of having clear agreements to protect you and your clients.
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Vetting Vendors: The New Shiny Thing Or Vendor is Tempting, But Can Be Costly
Don’t miss Susan and Lany’s expert advice on how to find reliable vendors who align with your values and prioritize your business’s success. Tune in to learn how to safeguard your company and make informed decisions when choosing the people and tools you rely on.
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How AI and Time Management Converge for Maximum Efficiency
Susan Finch and Debi Davis dive deep into the future of time management and its intersection with AI. They discuss practical strategies for optimizing your time, such as using customized systems, recording detailed process videos, and establishing efficiency baselines.
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Checklist for Real Estate Brokers Before You Leave Your Franchise
Are you a real estate broker on the brink of a major change? Whether you’re considering leaving a franchise to establish your brand, or switching franchises, this transition can be both exhilarating and daunting. Susan provides 10 starter tips to help you avoid costly mistakes of jumping too high and too fast.