Samuel Huber (Admix)- CTOcast #29 CTOcast

- Samuel’s experience working for Formula 1 teams
- Admix: non-intrusive advertising for VR/AR, Mobile and PC/Console
- Advertising technology market in VR and AR
- AR and VR ads bring back value of brand and gives new opportunities for “call to action” in contextual advertising.
- “Shoppable” transactional ads via connecting different VR/AR environments
- AR/VR technologies enable new data insights about users for marketers
- How Admix works with development community
- Augmented Reality advertisement in real world

*Admix links*:
https://admix.in/
https://vrarpioneers.com/
https://www.vrfocus.com/
https://blog.admix.in/