40 min

Shaping strategy with Basecamp’s Ryan Singer Customer Conversations

    • Technology

Ryan currently leads product at Basecamp, is the author of Shape Up and the host of the Synthetic a Priori podcast. Here are a few of the topics we’ll talk about on this episode of Customer Conversations:


The role and goals of customer research in the shaping process

The workflow breakdown of the ‘jobs to be done’ framework

Using research in your pitch

The main goal of prototyping your product


Connect with Ryan


Follow Ryan on Twitter

Ryan currently leads product at Basecamp, is the author of Shape Up and the host of the Synthetic a Priori podcast. Here are a few of the topics we’ll talk about on this episode of Customer Conversations:


The role and goals of customer research in the shaping process

The workflow breakdown of the ‘jobs to be done’ framework

Using research in your pitch

The main goal of prototyping your product


Connect with Ryan


Follow Ryan on Twitter

40 min

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