50 episodes
The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant & SEO Expert
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Tom Libelt from SmartBrandMarketing.com brings over two decades of marketing and sales experience. The goal of the show is to bring on the best possible guests to share their sales, marketing and branding strategies along with insights from their active and passive businesses to help you gain an edge and be ahead of the curve with your marketing efforts. Since 2018 one of the main focuses of the show is online course creation and online course marketing. Tom has helped over a 100+ course creators market their courses and is responsible for over 7 figures in course sales within the last year.
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SBM 150: Learn To Love Buying an Audience with John Lawson
Today’s Guest In this episode you will learn about John’s experience running a virtual summit with no previous audience. John Lawson is an expert in Ecommerce and helping speakers grow their careers. This is the 150th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Segment your audience and narrow down subject matter to bring in […]
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SBM 149: Sell Courses in an Environment Controlled by You with Panos Siozos
Today’s Guest Panos Siozos is the founder of Learn Worlds (online course platform). This is the 149th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Research shows that people snooze after 12 minutes. 6-10 minute modules work best. TOPICS DISCUSSED The beginning Why a course platform Target audience Making teachers better Customer success Acquisition methods […]
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SBM 148: Build an Audience Around a Purpose Not Around You
Today’s Guest David has built up a FB group to 5000+ members in around 2 years. He has used it to learn about his audience and find out what to sell them. This is the 148th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Don’t go after a market that doesn’t have an existing FB […]
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SBM 147: How Fiverr Made a Pivot Into eLearning with Lior Albeck
Today’s Guest Lior Albeck is a business strategist at Fiverr. This is the 147th session of Smart Brand Marketing. TOPICS DISCUSSED Why did Fiverr pivot into courses? Which skills to teach? How do you introduce elearning without messing up the core business? What has been the experience so far? Lessons learned Mistakes made Tips on […]
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SBM 146: How to Create Your Masterpiece in a Distracted World with Derek Sivers
Today’s Guest Derek Sivers is a musician, producer, circus performer, entrepreneur, TED speaker, and book publisher. He started CD Baby. This is the 146th session of Smart Brand Marketing. TOPICS DISCUSSED How to use your time wisely? How to choose your battles (decide what to focus on)? When to push through obstacles and when to […]
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SBM 145: Systems, Growth and Why Hustling is Overrated
Today’s Guest In this episode we address the neverending dilemma of hustle and growth. Davis’s business helps coach people on how to get a certain high income job. This is the 145th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The biggest win is not making more money but getting your time back. TOPICS DISCUSSED […]