300 episodes

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

Social Pros Podcast Convince & Convert

    • Marketing

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

    Why Passion is the Number One Ingredient for a Social Media Manager

    Why Passion is the Number One Ingredient for a Social Media Manager

    Bari Rosenstein, the Social Media Manager at Honest Tea, joins the Social Pros Podcast to talk about providing her audience with a personable and personalized experience on social media.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    My Emma
    Full Episode Details
    Having a passion for our roles as social media practitioners is what keeps us motivated to keep doing what we’re doing. Without passion, you can’t succeed in your role because passion is the fuel that drives success.
    Bari Rosenstein, the Social Media Manager at Honest Tea, loves the brands she represents on social. She responds to each message and interaction herself, giving Honest Tea’s audience a very personable and personalized response every time. There are no robots involved and it’s this personal touch and honesty that helps to make Honest Tea such an approachable brand.
    Bari’s genuine passion and authenticity for her role as Social Media Manager is palpable. She’s bursting with enthusiasm and leverages her knowledge of the space and awareness of how the craft of social media is changing to demonstrate the importance of believing in social if you really want to succeed on social.
    In This Episode: 
    05:14 – How Bari’s role is structured within the giant Coca Cola ecosystem 10:12 – How to embed enthusiasm and authenticity in other team members across different departments 12:14 – How Bari uses UGC to increase social engagement 15:15 – How Honest Tea looks at social from a scorecard standpoint 17:09 – A look inside Honest Tea’s social media content calendar 18:14 – Tips to break out of a very social-driven role and branch out to other areas of the business 21:46 – How Bari handles social customer care 29:57 – Using different social media platforms to reach different demographics 33:18 – How Honest Tea use celebrity influencers to help market their brand Resources: 
    Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce’s State of the Connected Customer Report
    Find out more about Honest tea Visit SocialPros.com for more insights from your favorite social media marketers.

    • 41 min
    Is Social Media Making You a Better Person?

    Is Social Media Making You a Better Person?

    Scott Stratten, President of UnMarketing Inc., joins the Social Pros Podcast to discuss his new book, The Jackass Whisperer, and reveals what you can do to silence the jackassery you experience at work, at home, and online.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    My Emma
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    The world of social is filled with jackassery. Beneath almost every post, tweet, caption, and video, you’ll uncover an infinite pool of vile comments left by faceless individuals we like to call trolls.
    It’s time for a jackass rebellion. Sure, it’s almost impossible to escape jackasses at work, at home and online, but that doesn’t mean you can’t help to stop the worldwide jackassery epidemic. As Scott Stratten points out, if we want to stop some of the jackassery, we need to start by looking in the mirror.
    In his new book, The Jackass Whisperer, Scott spills the hard truth - If you can’t spot the Jackass next to you or anywhere you happen to be present, then the Jackass is probably you. We create our own noise and we have to be the change we want to see in the world, both offline and online.
    In This Episode: 
    03:59 – Scott breaks down the concept behind his new book, The Jackass Whisperer 08:09 – Whether social media creates or exposes jackasses 10:51 – How social has made us both better and worse people 15:37 – A few of Scott’s favorite ‘jackass moves’ on social media 17:29 – How jackassery levels differ across different social media platforms 27:40 – Why silence is one of the biggest jackass moves 30:26 – Tips for dealing with online jackassery Resources: 
    Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce’s State of the Connected Customer Report Read Scott Stratten’s new book, The Jackass Whisperer: How to deal with the worst people at work, at home and online – even when the jackass is you Learn more about Unmarketing Visit SocialPros.com for more insights from your favorite social media marketers.

    • 40 min
    Using Creativity to Dominate Linkedin Video

    Using Creativity to Dominate Linkedin Video

    Allen Gannett, the Founder of TrackMaven and author of ‘The Creative Curve,’ joins the Social Pros Podcast to talk about how creativity is a learnable skill, the resurrection of organic social, and how to dominate LinkedIn video.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    My Emma
    Full Episode Details
    Success on social media has a lot to do with timing. Creativity is one thing, but you also need to consider the rate at which people consume content in each social platform as it correlates with the rate of change of that platform.
    Founder of TrackMaven, Allen Gannett, articulates it perfectly when he said that to be successful on any social media channel, you must be a citizen of that channel. What you post on Instagram isn’t going to work on Twitter. It doesn’t work like that anymore. You need to understand the subculture of the social channels that you frequent and pay attention to the timing of your schedule cycle.
    As the pendulum swings back to organic social, brands have a unique opportunity to get ahead of the curve and make organic social work for them. But, you’ve got to be very channel-specific and not afraid to color outside the lines. Allen believes that creativity is a learnable skill, which means if you’re willing to put the work in, you could be well on your way to becoming a mighty social pro.
    In This Episode:
    03:52 – What TrackMaven’s data reveals about paid social vs. organic social 09:19 – Why you need to consider the pace of change in social media and how it relates to what you post, and when you post it 11:33 – Why you need to be a citizen of whatever social platform you’re using 16:46 – The importance of being authentically human on social 17:48 – Why creativity should be seen as a learnable skill 27:19 – How Allen uses episodic video content on LinkedIn 29:56 – A look inside Allen’s content publishing schedule and best practices for pleasing LinkedIn’s algorithm Resources: 
    Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Read Salesforce’s FREE e-book, 50 Social Media Best Practices Learn more about TrackMaven and how it can help you analyze marketing performance across every channel Read Allen Gannett’s book, The Creative Curve Visit SocialPros.com for more insights from your favorite social media marketers.

    • 44 min
    How to Decentralize Social Media Execution to Add Authenticity

    How to Decentralize Social Media Execution to Add Authenticity

    Ovi Vitas, EVP, Chief Brand & Digital Officer of Marriott Vacations Worldwide, joins the Social Pros Podcast to talk about his unrelenting focus on customer experience and how to use ‘Social Champions’ to decentralize social media execution and add authenticity.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    My Emma
    Full Episode Details
    When your company is under the umbrella of a ‘mother company,’ how can you communicate that on social media whilst retaining and showcasing the differentiated experience your brand provides customers?
    This is often top of mind for Ovi Vitas, EVP, Chief Brand & Digital Officer of Marriott Vacations Worldwide, who takes a decentralized approach to the content that’s created and shared on social. To showcase a property-by-property experience, Ovi and his team have identified people from each location to be crowned ‘Social Champion.’
    It’s this unique approach to decentralizing social media execution that has empowered people at each location to create incredible social media content. By following an enterprise set of guidelines, these ‘Social Champions’ play a key role in helping Marriott Vacations Worldwide add real authenticity to their social content.
    In This Episode:
    05:26 – What brands can learn from Marriott Vacations’ unrelenting focus on customer experience 08:22 – How to use social media to market a ‘high-end’ product 11:25 – How “Social Champions” help Marriott Vacations Worldwide showcase the authentic uniqueness of 60+ properties 18:28 – How modern technology has aided our ability to decentralize social media execution 23:53 – Why it’s important to focus on brand reputation management while remaining transparent 29:48 – How the timeshare aspect of Marriott Vacations Worldwide works and what they’re doing to improve the customer experience 33:53 – Why brands need to listen to what customers are saying on third-party online communities Resources:
    Get the new State of Marketing report for free from Salesforce here Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here Learn how to use Emma to help you design and create emails that your subscribers can’t resist Download Salesforce’s free e-book, 50 Social Media Best Practices Find out more about Marriott Vacations Worldwide Read Jay’s book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers Visit SocialPros.com for more insights from your favorite social media marketers.

    • 47 min
    How to Spot Social Media Fads vs. Trends

    How to Spot Social Media Fads vs. Trends

    Rohit Bhargava, the Founder & Chief Trend Curator of Non-Obvious Company, joins the Social Pros Podcast to discuss the difference between fads and trends and what ‘megatrends’ have the power to change your business and propel your career.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    My Emma
    Full Episode Details
    Can you predict what’s going to be a trend or a fad? Social media trends tend to have a much longer lifespan than fads. The last thing you want to do as a social media practitioner is to invest too much time in to something that turns out to be a ‘flash in the pan.’
    So, what’s the difference between a fad you should ignore and a trend worth pursuing? Rohit Bhargava, Founder & Chief Trend Curator of Non-Obvious Company, wrote many books on the subject, including his most recent title, ‘Non-Obvious Megatrends.’ Exploring its pages uncovers mega trend predictions that are likely to shape our world in the coming decade.
    Together, we dive into these megatrends, revealing what others miss and unlocking the key to growing your business into the next decade. If you want to keep up with the ever-changing world of social, you absolutely need to know about these all-important megatrends that have the power to change your business and propel your career beyond expectations.
    In This Episode:
    02:49 – Why it’s so important to think for yourself and why you should pay attention to existing megatrends 09:34 – An insight into the five mindsets of non-obvious thinkers 11:24 – How to identify social media fads vs trends 14:35 – Understanding the amplified identity mega trend and how it impacts us as social practitioners 21:22 – How to survive in an information economy and the rise of ‘attention wealth’ 23:27 – How to strategically supply instant knowledge to your customers 29:01 – The rise and fall of trends from previous years including the downfall of crowdsourcing 31:34 – Why more B2B brands and marketing leaders need to take a more human-centric marketing approach Resources:
    Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Read Rohit Bhargava’s new book, Non-Obvious Megatrends: How To See What Others Miss and Predict The Future Learn more about Rohit and the Non-Obvious Company Visit SocialPros.com for more insights from your favorite social media marketers.

    • 48 min
    Burnout is Real Among Social Media Managers

    Burnout is Real Among Social Media Managers

    Social Media Professional and Co-Founder of 1909 DIGITAL, Lori Byrd-McDevitt, joins the Social Pros Podcast to discuss the reality of burnout in the social media manager community and what we can do to prevent it.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    Emma
    Full Episode Details
    The life of a social media manager can be demanding to say the least. The role entails more than simply updating the company’s social media channels. And, around the clock monitoring paired with a growing list of responsibilities stirs up the perfect recipe for burnout.
    Despite all of this, a lot of people (even the ‘higher-ups’ in a business) tend to disregard and overlook the Herculean effort that social media managers perform on a daily basis. The unspoken truth is that social media practitioners have to constantly prove themselves and their strategies. Everything they do is under constant scrutiny and the tremendous pressure is enough to trigger burnout.
    Social Media Professional and Co-Founder of 1909 DIGITAL, Lori Byrd-McDevitt, isn’t afraid to talk about burnout in the social media managers community. Not just that, but she helps thousands of social media professionals focus on self-care and preventing burnout before it strikes through her Museum Social Media Managers Facebook Group. As Lori pointed out, “You can’t unburn burnt toast.” In other words, we need to work together to prevent burnout, which is quickly becoming a wider social media manager problem.
    In This Episode:
    05:04 – How social media for museums differs from other companies 08:50 – How museum executives tend to view the role of social media 11:05 – How the Museum Social Media Managers Facebook Group evolved over time 14:02 – How to balance and integrate various goals into a social media program 16:37 – The reality of burnout in the social media manager community 23:35 – Self-care tips to help you avoid burnout 32:11 – Useful tips around Facebook group administration Resources
    Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Read Salesforce’s FREE e-book, 50 Social Media Best Practices Discover how Emma can help you reach your email marketing goals Read Ella Dawson’s article – There Is No Cure For Burnout Learn more about Dr. Zubin Damania’s views on burnout in the healthcare industry – It’s Not Burnout, It’s Moral Injury Check out Lori’s Museum Social Media Managers Facebook Group Find out how 1909 DIGITAL can help you build an authentic marketing plan Read, ‘Objective Lessons: Self Care for Museum Professions’ Visit SocialPros.com for more insights from your favorite social media marketers.

    • 41 min

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