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Social Pulse Podcast: Agency Edition Mike Allton
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Social Pulse Podcast: Agency Edition is your go-to guide to solving your biggest marketing agency challenges - authentically.
Join award-winning marketer Mike Allton as he peels back the curtain with marketing agency owners just like you, unveils the issues they've been struggling with the most, and explores how they've overcome those challenges. Each episode is an honest and frank look at what agencies go through - from churning clients to tackling tech - and ideas that you can apply to your own business.
Whether you're five months or five years in, Social Pulse Podcast: Agency Edition will help you expand your knowledge, address your challenges, and scale your agency in the years to come.
Ready to scale up? Then it's time to sign up. Subscribe today.
Brought to you by Agorapulse: the #1 rated social media management solution trusted by over 3,000 agencies. Learn more at www.Agorapulse.com.
Produced and Hosted by Mike Allton
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When To Pivot Your Marketing Agency: Finding The Right Focus For You
Every agency runs into periods of time that are a struggle.
Revenue is down.
Customers are churning.
Pipeline has all but dried up.
Owners faced with these situations have three options: keep going, quit, or change direction.
The challenge is knowing which option is the best for you. Staying the course or charting a new path can each bring it’s own successes and challenges, so it’s a good idea to talk to folks who have been there.
That’s what Selim Maalouf is here to help us with.
Selim hosts and produces 2 podcasts - The Manufacturing Marketing Show as well as Sprockets & Gears. He's also a HubSpot Technical Consultant and HubSpot Solutions provider. Interestingly, his career started as an Industrial Design Engineer in Lebanon but when he moved to the States, he quickly pivoted into marketing and has been helping industrial companies communicate with and attract the right audiences ever since.
Social Pulse Podcast host Mike Allton asked Selim Maalouf about:
⭐ When agencies should consider a pivot
⭐ What key considerations to keep in mind
⭐ How to achieve success with a new agency model
Learn more about Selim Maalouf
Connect with Selim Maalouf on LinkedIn
Resources & Brands mentioned in this episode
Conveying Your Message
Learn more about Agorapulse with a free demo
The Manufacturing Marketing Show
Sprockets and Gears Podcast
HubSpot
Oracle
SAP
Dana Corporation
StreamYard
Stoney Creek
Teamwork.com
ClickUp
Surfe
Google Workspace Suite
Slack
StreamYard
Riverside
Premiere Pro
Show Notes & Transcript: https://www.agorapulse.com/blog/when-to-pivot-your-marketing-agency-finding-the-right-focus
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
Scaling From Side-Hustle Start-up to Full Time Suite
If you’re thinking about taking your marketing agency and consulting services from part-time to full-time, or have done just that in the past few years, there are many challenges.
Maintaining cash flow. Building a team for the first time. Acquiring new clients. Balancing new team members, clients, and tech… to say nothing of trying to maintain work-life balance.
How are we supposed to manage it all?
That’s what Rachael Mattice is here to help us with.
Rachael is the founder of RM Creative Services and the host of the “Big Vocalist Energy” podcast where she helps amplify the names and author the stories of impactful brands and artists. With over 12 years of strategic content experience backed by data, she tunes in and tunes up the brand’s identity traits until they are show-stoppers. As a music maven, entrepreneur, and content creator, it’s her life’s purpose to shine a spotlight on the bold and provide her clients with the tools needed to succeed.
Social Pulse Podcast host Mike Allton asked Rachael Mattice about:
⭐ What inspired her to start her own marketing agency
⭐ Why it's a challenge going from side hustle to full-time owner
⭐ How new agency owners can navigate these challenges
Learn more about Rachael Mattice
Connect with Rachael Mattice on LinkedIn
Connect with Rachael Mattice on Instagram
Resources & Brands mentioned in this episode
RM Creative Services
Learn more about Agorapulse with a free demo
Big Vocalist Energy Podcast
Purdue University
Stony Creek
Social Pulse Podcast Retail Edition
Jenn Herman
Social Media Examiner
Social Media Today
Threads
Show Notes & Transcript: https://www.agorapulse.com/blog/scaling-from-side-hustle-start-up-to-full-time-suite
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
The Anti-Agency Agency: Consider This Non-Traditional Model
One of the reasons so many agencies close within 3 years is that the owners simply burn out from the incredibly overwhelming workload.
Late nights trying to hit deadlines.
Long meetings in the morning with clients who are “always” right.
And a constant churn of clients who weren’t a good fit.
What if there was a different way… maybe even a better way, to structure your agency and approach working with clients?
If the traditional agency model is broken, how should we approach doing great marketing for clients?
That’s what Chuck Hester is here to help us with.
Chuck Hester is a nationally renowned marketing trainer and speaker who helps businesses get the most out of their digital channels. He is the co-founder of A Purpose Partnership, a contrarian marketing and business consulting firm that works with its clients in all things marketing - from public relations to web development to corporate social responsibility.
Social Pulse Podcast host Mike Allton asked Chuck Hester about:
⭐ Why the traditional agency model is broken for so many
⭐ How he set about to build a new agency model
⭐ Where his agency, and his clients, are now seeing the benefits
Learn more about Chuck Hester
Connect with Chuck Hester on LinkedIn
Connect with Chuck Hester on Twitter
Resources & Brands mentioned in this episode
A Purpose Partnership
Learn more about Agorapulse with a free demo
Adam Sinkus
Brands Constellations
Steven Silverman
Slack
Zoom
StreamYard
ChatGPT
Ann Handley
MarketingProfs B2BForum
apurposepartnership.com
Show Notes & Transcript: https://www.agorapulse.com/blog/the-anti-agency-agency-consider-this-non-traditional-model
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
How Agencies Can Diversify Income And Avoid Cash Flow Issues
We all know that when we were just starting and had a single client for our new agency, that was a perilous position. And even later, when we added more clients, many of us still found ourselves with just one or two clients who were bringing in the majority of the revenue. If ever they left, our agency would be in a world of hurt.
Along the same lines, having just a single source of revenue keeps our income and our livelihood at risk. Offering different kinds of services or establishing other sources of revenue sounds like a good idea, but it’s harder than you think!
How do you figure out which income streams to pursue? How do you balance it or find options that can complement each other?
That’s what Phil Pallen is here to help us with.
As a brand strategist, Phil has advised hundreds of brands from over 30 countries, including a Shark on Shark Tank, a Nobel Peace Prize winner, politicians, and some of the most important names in entertainment. His non-conventional approach to digital marketing and talent for social media has built him a global audience, and he frequently appears as an expert contributor in media outlets around the world, including CNN, Access Hollywood, and The Daily Mail.
Social Pulse Podcast host Mike Allton asked Phil Pallen about:
⭐ Why income diversification is critical today
⭐ What income streams worked for him, and which ones didn’t
⭐ How to approach new revenue streams for your agency
Learn more about Phil Pallen
Connect with Phil Pallen on Instagram
Connect with Phil Pallen on Twitter
Resources & Brands mentioned in this episode
PhilPallen.co
Phil’s upcoming book: http://philp.al/ai-sm
Learn more about Agorapulse with a free demo
J29 Creative
Uscreen
Adobe Express
Brand24
Google Alerts
Sessions (An alternative to Zoom)
ChatGPT
AnyWord
Adobe Firefly
Adobe Stock
Gary Vee
Daymond John
Show Notes & Transcript: https://www.agorapulse.com/blog/how-agencies-can-diversify-income-and-avoid-cash-flow-issues
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
Finding the Seam: How Agencies Can Thrive and Not Just Survive AI's Coming Wave
AI is sweeping the world, interjecting generative questions and large language doubt into the future of our businesses and marketing agencies.
There’s no doubt that there’s opportunity: AI will contribute $15.7 trillion to the global economy by 2030. Yet at the same time, nearly 82% of digital marketers think content writers’ jobs are at risk because of AI.
How should we use AI? How should we talk about it with clients? How different will our agencies look in the years to come?
That’s what Christopher Carr is here to help us with.
Chris launched his agency in his spare time in 2001 and quickly grew it into a comprehensive digital marketing agency that now specializes in helping clients in the Healthcare, Orthopedics, Manufacturing, SaaS, and Cyber security fields see explosive growth through a proven marketing system. With roughly 50 team members, Farotech has also formed strategic partnerships with Hubspot, Wistia, and Google, while Chris has embraced Artificial Intelligence. He has a Certification in Applied Generative AI from MIT and speaks to companies nationwide through a presentation called AI Today: The State of AI, Where it is at, Where it is going, and How Your Business Can Be Prepared.
Social Pulse Podcast host Mike Allton asked Chris about:
⭐ The Challenge of AI for Agencies, and
⭐ The Opportunity of AI for Agencies
⭐ The Impact of AI on Social Media
Learn more about Christopher Carr
Connect with Christopher Carr on LinkedIn
Connect with Christopher Carr on Twitter
Resources & Brands mentioned in this episode
Farotech
AI Statistics
Learn more about Agorapulse with a free demo
Show Notes & Transcript: https://www.agorapulse.com/blog/how-agencies-can-survive-ai
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
Spend Less Time Yet Make More Money Leading Your Agency
When was the last time you took a vacation?
If you’re trying to recall what year that was, there’s a problem. Too many agency owners today are so embroiled in the day-to-day operations of their business that they can’t take time off, can’t focus on providing the necessary direction for the business, and aren’t even paying themselves what they deserve.
How do we make changes to ourselves and to our agencies to solve this?
That’s what Karl Sakas is here to help us with.
Karl helps digital agency owners ‘Work Less’ and ‘Earn More’... while rewarding their best employees. Drawing on his background in agency operations, Karl has personally advised hundreds of agencies on every inhabited continent. An international speaker, he is the author of three books—including "Work Less, Earn More"—and more than 400 articles on agency management.
Social Pulse Podcast host Mike Allton asked Karl Sakas about:
⭐ The challenge marketing agency owners face when trying to grow & scale their business
⭐ What steps agency owners should take to Work Less, Earn More
⭐ How leaders can position themselves effectively within the agency
Learn more about Karl Sakas
Get Karl’s free resources for agencies
Connect with Karl Sakas on LinkedIn
Connect with Karl Sakas on Twitter
Resources & Brands mentioned in this episode
Learn more about Agorapulse with a free demo
Sakas & Company
Book: Work Less, Earn More: How to Escape the Daily Grind of Agency Ownership
Article: Before you restructure your agency, consider the major options
Article: Why delegation is so hard (and what to do about it)
Article: Are you and your team ready for delegation?
Article: How to delegate client-facing work
Article: Improve team communications via the 3A’s
Article: How to lay the groundwork for “promotion from within”
Article: What if you realize you have a “reluctant employee”?
Training: Manager Tools - Effective Manager Conference
Training: LifeLabs Learning
Training: Grinnell Leadership - Leadership JumpStart
Show Notes & Transcript: https://www.agorapulse.com/blog/social-pulse-podcast-agency-karl-sakas
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.