Taruli Sianipar Taruli Florenza Sianipar

Listen to the interview with a travel agent about his company's e-marketing strategies and decide if these sentences are true (T) or false (F). Correct the false ones.
1. They use TV and radio adverts. F
No, they don't use them because they are too expensive.
2. They sometimes place ads in newspapers or magazines they think their target customers buy.
3. They advertise in specialist travel brochures, leaflets or tourism guides.
4. Their main marketing area is online.
5. They use a combination of low-cost
e -marketing strategies.
6.They don't like social networking sites.
7. They never advertise on search engines.
8. Banners are not competitive and they don't always reach the target customers.
9. It's not possible to book online.
10. They have great word of mouth marketing through their forum .