100 episodes
The Big Story AdExchanger
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- Business
In this new podcast, AdExchanger editors, hosted by executive editor Sarah Sluis, will drill into the week's most urgent headlines. The team will get listeners up to speed on the most pressing recent news in digital advertising, with key background details and analysis.
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Tirade Or Rallying Cry? Taking In Digital Advertising’s Privacy Problem - E230
How should the ad industry treat consumers’ call for data privacy? The IAB, ANA and 4A’s are at odds on how to tackle a thorny issue.
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Ad Tech, The DOJ And Apple Walk Into A Bar … - E229
The big one is here, as The Big Story examines the DOJ’s suit against Google for anticompetitive practices. Also: The IAB pulls no punches in its criticisms of Apple).
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Programmatic Purification - E228
ISBA and PwC rang alarm bells in 2020 about the complexity of programmatic. But increased transparency is making it easier to track impressions from start to finish. Plus: YouTube Shorts is taking on TikTok through a new revenue sharing model.
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Analyzing TV Measurement At CES - E227
First, get our boots-on-the-ground CES rundown on all things TV. Then: a roundup of Big Tech’s antitrust troubles in 2023.
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Ad Tech New Year’s Resolutions - E226
We share our 2023 New Year’s resolutions. We’re cracking down on the terms “cookieless” and “privacy safe.” And for the sake of experimentation, we’re cautiously embracing ChatGPT.
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Google Gaslighting (Reprise)
CPRA, BSAA and antitrust: We close out 2022 with (acronyms and) a repeat of a January 2022 episode that took the pulse of the legal world’s latest moves in data privacy.