The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners Cary Weston

This is a cool conversation I had on the transformative potential of artificial intelligence (AI) and chat GPT in reshaping entrepreneurship, innovation, and business startups. My guest on this episode is Dr. Jason Harkins, the Executive Dean of the Maine Business School. Jason shared with me his perspectives on how AI is making it easier than ever to turn ideas into thriving businesses.
I am hopeful that this conversation can help curious beginners see the exciting possibilities and practical applications of chat GPT in various professional and personal contexts.
Main Topics Covered:
The impact of AI on entrepreneurship and business startups. Real-world applications of chat GPT in businesses of all sizes. The role of chat GPT in academia and its integration into the classroom. Key Insights:
Chat GPT can significantly reduce the time and resources needed to bring business ideas to market. Large corporations and startups alike are exploring the benefits and challenges of integrating chat GPT into their operations. In educational settings, chat GPT is being used as a teaching tool to prepare students for a tech-forward world, offering a blend of challenges and opportunities for learning.  Episode Index:
Introduction to the episode's theme: [00:00:00] Conversation with Jason Harkins on AI and entrepreneurship: [00:07:40] Discussion on chat GPT in business and innovation: [00:14:10] The role of chat GPT in education and classroom settings: [00:26:10] Jason Harkins' insights on the future of AI in entrepreneurship: [00:32:30] Practical advice for beginners interested in chat GPT: [00:36:10] About The Guest: 
Dr. Jason Harkins is the Executive Dean of the Maine Business School and the Founder of Scratchpad Accelerator, the first seed-stage entrepreneurial accelerator in New England North of Boston. He received his Ph. D. from the Price College of Business at the University of Oklahoma and an MBA from the University of Missouri, and he has been engaged in numerous entrepreneurial ventures, starting up companies, consulting for numerous firms across Maine, and serves on the Board of Directors for for-profit and non-profit companies in the entrepreneurial space. He passionately believes in the opportunities for entrepreneurial leaders and entrepreneurship to transform Maine, the country, and the world!
ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary:
Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/
MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear

In this solo episode of 'The ChatGPT Experiment,' host Cary Weston dives deep into a critical issue many small businesses face: the challenge of competing on price and the struggle of justifying higher charges to customers. Cary shares actionable strategies for using ChatGPT to educate prospects and customers about the unique value of your services, helping them understand why paying more is worthwhile. This episode is a must-listen for small business owners looking to attract better-educated prospects, differentiate themselves from competitors, and ultimately, command higher prices for their services.
Main Topics Covered
The psychology behind competing on price and the guilt of charging more. Strategies for using ChatGPT to enhance customer understanding and willingness to pay. Building an audience profile to better target ideal customers. Developing and answering browsing and buying questions to educate prospects. Practical exercises and prompts for implementing these strategies. Key Insights/Takeaways
Understanding Overcomes Price Sensitivity: Educating your audience about the value and uniqueness of what you do can shift the focus from price to value, reducing price sensitivity. ChatGPT as a Strategic Partner: Utilizing ChatGPT for content creation can significantly improve how you communicate your business’s value, making it an invaluable tool for overcoming the challenges of price competition. Actionable Steps for Immediate Application: The episode provides clear, actionable exercises that any business owner can immediately apply, using ChatGPT to refine their marketing message and better address their audience's needs. Episode Index
Introduction and topic overview: 00:00:00 The problem with competing on price: 00:02:20 How ChatGPT can help: 00:04:50 Building your audience profile: 00:12:20 Developing browsing and buying questions: 00:20:50 Crafting answers and implementing the strategy: 00:24:30 Wrap-up and final thoughts: 00:35:00 ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary:
Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/
MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear

About This Episode: In this episode of “The ChatGPT Experiment,” host Cary Weston invites guest Hannah Eisenberg, CEO of 3P Creative Group, to dive into the transformative power of ChatGPT for businesses. Hannah shares her journey from initial skepticism to integrating ChatGPT into her daily workflow, emphasizing its role as a problem-solving partner rather than a direct solution provider. This episode is packed with practical insights on leveraging ChatGPT for efficiency, brainstorming, and even role-playing in sales training. Listeners will learn how to approach ChatGPT with curiosity, embrace its potential for error as part of the learning process, and apply it to eliminate busy work, freeing up time for deeper thinking and learning.
Main Topics Covered: Introduction to ChatGPT and its potential for businesses Using ChatGPT for brainstorming and idea generation Role-playing with ChatGPT for sales training Efficiency gains and freeing up time for deep thinking Key Insights/Takeaways: ChatGPT can significantly streamline repetitive tasks, freeing up time for strategic thinking and learning. It serves as a brainstorming partner, offering new perspectives and ideas for content creation. Role-playing with ChatGPT can enhance sales training by simulating real-life scenarios and objections. Episode Index: [00:00:00] Opening and introduction to ChatGPT’s potential [00:01:29] ChatGPT tip of the week: perspectives for problem-solving [00:07:20] Introduction of guest Hannah Eisenberg and her journey with ChatGPT [00:12:00] Hannah’s transition from skepticism to daily use of ChatGPT [00:19:00] Exploring new applications of ChatGPT in business [00:27:00] Advice for integrating ChatGPT into daily workflows [00:43:20] Conclusion and insights on embracing ChatGPT About Hannah Eisenberg: Hannah Eisenberg is the CEO of 3P Creative Group, a forward-thinking marketing agency that specializes in helping construction and tech companies become voices of trust within their industries. With over a decade of experience in inbound marketing, website design, and content strategy, Hannah has transitioned from hands-on project execution to empowering businesses through coaching and consulting. As a certified “They Ask, You Answer” coach, she combines her vast marketing knowledge with a dedication to teaching businesses how to build trust and obsess over their customers.
Connect with Hannah and explore how 3P Creative Group can transform your business’s approach to marketing and customer engagement:
LinkedIn: Hannah Eisenberg’s Profile Website: www.3PCreativeGroup.com

About The Author: Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary:
Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/
MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear/

Uncover how ChatGPT can revolutionize your workflow, turning hours of effort into moments of magic for your business.
In this episode of "The ChatGPT Experiment," host Cary Weston talks with Karley Cunningham, a visionary agency owner from Vancouver. Karley shares her journey of integrating ChatGPT into her business processes, revealing how this cutting-edge tool is revolutionizing the way she creates content, develops brand stories, and provides strategic insights for her clients. Whether you're a small business owner curious about ChatGPT or seeking actionable ways to leverage AI for your business, this episode offers a wealth of knowledge and inspiration.
Main Topics Covered:
Integrating ChatGPT into daily business operations Creating compelling content with ChatGPT Developing brand stories and strategic insights Personalizing customer experiences through AI Key Insights/Takeaways:
ChatGPT can significantly streamline content creation, enabling businesses to produce a wide range of materials efficiently. By serving as a "thinking partner," ChatGPT offers valuable perspectives and solutions, aiding in strategic decision-making and problem-solving. The importance of adapting AI tools like ChatGPT to maintain a brand's unique voice and ensure consistency across communications. Episode Index:
Introduction to Karley Cunningham and the episode focus [00:00:00] How ChatGPT is transforming Karley's agency work [00:05:00] Strategies for leveraging ChatGPT in content creation [00:15:00] Insights into developing brand stories with ChatGPT [00:25:00] Q&A: Karley answers top questions about integrating ChatGPT [00:35:00] Conclusion and key takeaways [00:45:00] About The Guest: 
Creative Strategist & Growth Accelerator Karley Cunningham takes businesses from overcrowded, spaces into blue ocean territory to confidently stand out and thrive as brand leaders.
The founder of BIG BOLD BRAND, Karley helps Agencies, Innovators & Change-Makers accelerate the growth, impact, profit and stability of their ventures. Her innovative Surefire Method™ provides businesses with the strategic toolkit needed to attract right-fit clients, outpace their competitors and charge a premium.
When not working, Karley enjoys trail running, mountain biking and bird-nerding worldwide.
ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary:
Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston INKEDIN NEWSLETTER
The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here:
https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/
 
MUSIC CREDITS
The instrumental music used in this podcast is called “Curious” by Podington Bear”.
You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear/

In this episode of 'The ChatGPT Experiment,' host Cary Weston welcomes guest Marcus Sheridan. As technology reshapes the landscape of communication and customer interaction, this episode explores the profound impact of embracing AI tools like ChatGPT. Aimed at demystifying AI for the curious and cautious alike, Cary and Marcus engage in a rich discussion on leveraging technology to build trust, enhance productivity, and maintain the human touch in digital interactions.

Main Topics Covered

The role of AI in changing business and marketing landscapes. Simplifying technology to build trust and connection with audiences. Strategies for using ChatGPT to create content that resonates. The importance of maintaining a human touch in the era of automation. Future trends in AI and potential impacts on job markets and productivity.
Key Insights/Takeaways

AI, particularly ChatGPT, can be a powerful ally in content creation, enabling businesses to produce more relevant and engaging material efficiently. Keeping communication human-centric, despite the automation AI offers, strengthens customer relationships and brand loyalty. The evolution of technology, including AI, is inevitable and presents an opportunity for those willing to experiment and adapt, rather than a threat to be feared.
Episode Index

[00:00:32] Introduction to AI's role in modern business with Marcus Sheridan [00:03:39] How simplicity in communication builds trust [00:10:21] The synergy between AI and maintaining personal touch in business [00:17:08] Addressing common concerns and the future of AI in business [00:24:04] Leveraging AI for productivity and creativity in content creation [00:30:30] Parenting advice in the age of AI and fostering a love for learning [00:38:17] Practical tips for using ChatGPT to enhance human connection in content
About Marcus Sheridan
Marcus Sheridan is a celebrated entrepreneur, author, and speaker known for his innovative approach to marketing and sales. His book, "They Ask, You Answer," has been recognized as one of the top marketing books of all time, offering a blueprint for businesses to thrive by genuinely addressing customer queries. Marcus's journey from struggling business owner to leading a successful digital marketing revolution exemplifies the power of creative problem-solving and embracing new technologies.

Connect with Marcus:

LinkedIn: https://www.linkedin.com/in/marcussheridan Website: https://marcussheridan.com The Book: They Ask You Answer
About Cary Weston
Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary:

Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston
LINKEDIN NEWSLETTER
The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/

MUSIC CREDITS
The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here.

In this episode of 'The ChatGPT Experiment,' we dive into the practical uses of ChatGPT for enhancing productivity and time management. Join host Cary West as he interviews Elizabeth Sutherland, his business partner of nearly two decades, to explore her journey with ChatGPT, affectionately named "Jarvis," in her quest to make better use of her time, organize her day, and prioritize actions efficiently.
Main Topics Covered:
The inception of using ChatGPT for time management Steps Elizabeth took to tailor ChatGPT's advice to her needs Specific advice and insights provided by ChatGPT Implementing ChatGPT's advice in daily routines The impact of these changes on Elizabeth's work life Three Key Insights:
ChatGPT can provide highly personalized advice on time management and productivity, far beyond generic tips found online. A critical approach, patience, and iterative questioning can extract more value from ChatGPT, making it a practical tool for solving specific problems. Implementing ChatGPT's advice can lead to tangible improvements in daily work life, such as better prioritization and effective use of time. Episode Index:
Introduction to the Chat GPT Experiment Podcast [00:00:00]
Cary West's Welcome and Housekeeping Notes [00:01:30]
Introduction of Elizabeth Sutherland [00:02:07]
Elizabeth Sutherland on Time Management and Productivity [00:03:13]
The Role of ChatGPT (Jarvis) in Elizabeth's Workflow [00:05:51]
Interactive Problem-Solving with Jarvis [00:08:19]
Implementation of Strategies Suggested by Jarvis [00:20:12]
The Evolution of Elizabeth's Inquiry with Jarvis [00:23:40]
Benefits and Insights Gained from Using ChatGPT [00:27:54]
Advice for Others Considering ChatGPT for Problem Solving [00:32:07]
Conclusion and Final Thoughts [00:38:22]
About The Guest:
Elizabeth Sutherland, APR is the Sutherland of Sutherland Weston Marketing Communications.  Originally from “The County,” after college Elizabeth worked for the United States Senate, the American Red Cross, and what’s now Northern Light Health in increasingly complex public relations and marketing roles before launching out on her own. She is a graduate of the Bangor Region Leadership Institute and winner of the 2016 Eames Leadership Award and the Girl Scouts of Maine 2017 Juliette Award for Leadership. She serves on several non-profit boards and in leadership roles for a variety of local and state-wide organizations and was named to the JA Business Hall of Fame in 2022.
Elizabeth is an experienced marketing professional with expertise in campaign strategy development, brand development, budgeting, research, and measurement. She is also an avid reader, writer, runner, mother of two boys, and wife to a radio-talk-show host.
As a Maine entrepreneur, Elizabeth directly understands the challenges many Maine-based businesses face and has made it her mission to help grow Maine’s economy whenever she can.
Elizabeth believes the key benefit Sutherland Weston can offer its clients is to provide practical advice on how to be persuasive and prepared to achieve measurable results.
Website: https://sutherlandweston.com/team/elizabeth-sutherland/
LinkedIn: https://www.linkedin.com/in/esutherland/
 
ABOUT THE AUTHOR
Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary:
Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com Linked