Creator's MBA: Marketing Tips for Digital Product Entrepreneurs Dr. Destini Copp

Today,  I'm diving into why summertime is the perfect time to take your digital product business to the next level. I'll talk about the reasons why the summer is your golden opportunity to supercharge your business, engage with your audience, and set the stage for a successful fall. 

Plus, I'll chat about how coaching can help you make the most of this crucial season. So, grab your favorite beverage or take your dog on a quick walk,  and get ready to make this summer the turning point for your business!

Mentioned in this episode:
Learn more about Destini: https://www.destinicopp.com/Schedule a 15-minute strategy call with Destini: https://destinicopp.as.me/discoveryPodcast shownotes: https://www.destinicopp.com/podcast/summerFreedom Formula Private Podcast: Sign up here https://destinicopp.com/freedom

Welcome to today’s episode where we conduct a dive deep into a challenge that’s been a major headache for me: revamping my website copy.

I found myself at a point where I needed to shift my website focus more towards my coaching services, especially since I had transitioned most of my digital products over to my HelloContent Shopify store.

The messaging on my personal brand website just wasn't a great fit anymore—it needed a fresh, new focus. Another challenge I had is that my website visitors were at difference stages in their business journey so I wanted to make sure I was directing everyone to the right place.

That’s when I brought in copywriting expert, Sarah Sambles, to help streamline my website's messaging to better highlight these changes. Today, Sarah joins us to discuss how we transformed the home and about pages to more accurately reflect my current offerings and create a stronger connection with my audience.

If you're struggling to align your website with the core of your brand, this episode is packed with insights and practical tips that can help.

Let’s jump right into the world of copywriting and discover how to enhance your own site’s messaging. Here we go!

Links mentioned in this episode:
My New Website (check it out!): https://www.destinicopp.com/Sarah’s websiteBrand Story TemplatePodcast Shownotes: https://www.destinicopp.com/podcast/website-copyFreedom Formula Private Podcast: Sign up here https://destinicopp.com/freedom
Visit the HelloContent shop today: https://hellocontent.shop/

Welcome to a special edition of our podcast! I'm excited to share an episode that originally aired on the Simple Marketing Podcast hosted by Tish Collins, where I had the honor of returning as a guest.

In this conversation, we dive deep into simplifying digital product businesses. I discuss how I've structured all three of my brands to create sustainable revenue streams without being chained to my desk or constantly navigating the ever-changing social media algorithms.

We talk about these businesses, including my work with HobbyScool and my personalized coaching methods using tools like Voxer. This episode is packed with actionable advice for anyone looking to simplify their business operations while maximizing their freedom and flexibility.

Join Tish and I as we share our strategic approaches to digital products, offering tools and inspiration to help you simplify your own business. 

Links mentioned in this episode:
Simple Business Bundle (affiliate link): https://4653--leticiajcollins.thrivecart.com/sbb-bundle/HobbyScool: https://www.hobbyscool.com/HelloContent: https://hellocontent.shop/Podcast Shownotes: https://www.destinicopp.com/podcast/simple-marketingFreedom Formula Private Podcast: Sign up here https://destinicopp.com/freedom
Visit the HelloContent shop today: https://hellocontent.shop/

In this episode, I share my own personal journey from a demanding corporate job to developing a streamlined online business that supports a balanced life. I'll walk you through how to set up a digital product business that generates consistent revenue without being tied to your desk, live launching, or constantly posting on social media.

You'll learn how to use simple automated systems for sales, offer flexible, asynchronous digital products and programs, and find diverse ways to attract customers to your business. 

If you're fed up with the daily grind or just looking to simplify your business model, this episode provides practical tips on building a business that truly fits your lifestyle. Listen in to learn how to make your business work more efficiently and give you back your time and sanity.

Links mentioned in this episode: 
Freedom Formula Private Podcast: https://www.destinicopp.com/freedomPassionfroot: https://www.passionfroot.me/Interested in working with me 1:1? Contact me on Voxer and let's chat!: https://web.voxer.com/u/destinicoppPodcast Shownotes: https://destinicopp.com/podcast/minimalistFreedom Formula Private Podcast: Sign up here https://destinicopp.com/freedom

Hey there, welcome to the latest episode of the Creator's MBA Podcast! This time, I'm diving into the world of automated sales funnels for online businesses.

I talk about the perks of using these funnels, the tech tools you need, and the types of offers you can promote.

I also share tips on adding a personal touch and ethical promotion practices, as well as some killer traffic strategies.

So, if you're an online business owner looking to for an easy way to attract customers, listen in!

Links mentioned in this episode:
Freedom Formula Private Podcast: https://www.destinicopp.com/freedomFunnel Cure Mapping Workshop: Master the Funnel Puzzle: How to Choose Offers That Maximize Profit: https://destinicopp.com/funnelPins to Cash: Selling Digital Products on Pinterest: https://www.destinicopp.com/podcast/digital-products-pinterestPodcast Show Notes: https://destinicopp.com/automated-funnelsFreedom Formula Private Podcast: Sign up here https://destinicopp.com/freedom

Want to learn how to sell your digital products on Pinterest, even if you don't have a Shopify store?

In this episode, I sat down with Kate Ahl, the owner of Simple Pin Media, a Pinterest marketing agency. Kate shares her proven strategies for leveraging Pinterest to drive organic traffic to boost sales for our digital products,  online courses, and memberships.

From the benefits of utilizing Pinterest as a marketing tool to the nuts and bolts of setting up product pins and where to drive Pinterest traffic (which is so critical!), Kate walks us through the latest trends and best practices in promoting our digital products via Pinterest.

Where to find Kate & Simple Pin Media: Website, YouTube, and Podcast

Podcast Show Notes


Freedom Formula Private Podcast: Sign up here https://destinicopp.com/freedom
Visit the HelloContent shop today: https://hellocontent.shop/