The Drum: What is the Future of Audio The Drum

What’s next? What impact does the mainstream adoption of smart speakers have on audio? What’s the future of branding in a less visual context?
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We’ll look at the true creative capability of sound. What are the possibilities? Who has done it well? What’s holding us back? Why does radio not work as a strategy for audio? What do consumers want?
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We’ll look at the basis of why sound is a powerful influencer. What is the science behind the receptiveness to sound? Now that we have audio and music with us all the time and on-demand, what context powers the effectiveness of ads? What does the data tell us?
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