59 episodes
The Growth Chat Mailmodo
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- Business
Growth is the most critical aspect of running a successful business. Each episode of this podcast brings real-life stories of how people did it using various growth channels. Our guests also share their learnings and tips which can boost your business' growth.
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Trang Cao's Journey from Leading SKIMS's Growth to Building Her Own Brands
In this episode, we sit down with Trang Cao, former VP of Performance Marketing at Skims and founder of The Growth Chef, to explore her journey from fashion enthusiast to e-commerce maven. We delve into the lessons she's learned, the strategies she's mastered, and the insights she's gained from her diverse experiences in the fashion and beauty industry.
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Episode 55: Frameworks for segmentation and email automation triggers
Learn how to identify the right triggers and master the art of segmentation to effectively nurture subscribers at scale from Lori Feldman, Founder, TheDatabaseDivas.com.
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Episode 56: Improve targeting and boost conversions of your email sequences
Learn how to optimize your email copy, design, frequency to improve email conversions. Plus, get ready-made frameworks on target subscribers with advanced segmentation in this in-depth workshop by Kristy McCarley, Founder, Pure Firefly.
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Episode 57: How to Measure if Your Email Sequences Work
Learn how to set goals and measure effectiveness of different types of sequences. Identify the differences between micro-goals to macro goals, how to track conversions and more in this short tutorial by Elizabeth Jacobi, Founder, MochaBear Marketing
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Episode 52: Make your emails interactive: Benefits, use-cases, myths
Get a 360 view of interactive emails as experts bust myths, delve into sector-specific use-cases, and ways to boost conversions with interactivity
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Episode 53: How Musafir, Foundit and BQ Prime drove conversions with interactive emails
Tune into to learn how Foundit, Musafir and BQ Prime experimented with interactive emails and achieved remarkable results