190 episodes
The Long Game Allie Decker, David Ly Khim, Alex Birkett
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- Business
The Long Game shares personal and business success stories where long-term thinking triumphs. Join us for discussions about the frameworks, principles, and learnings that drive success in business.
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Enterprise SEO, SERP degradation, and the SEO origins of Healthline with Ethan Hays (Moz)
Exploring SEO complexities, from tragedy of commons to brand dominance. Google's defenses, content farms, and Healthline's product-led strategy featured. Challenges in SEO investment dissected, advocating for simplicity to drive understanding and investment.
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Modern SEO, Information Gain, and Organic Revenue Attribution with Parthi Loganathan (Letterdrop)
Parthi Loganathan, co-founder of LetterDrop, stresses user intent understanding, unique content, and information gain for effective SEO. Evolution of SEO includes multimedia, authenticity, demand creation vs. capture, omnichannel approach, niche targeting, LinkedIn, revenue attribution, brand vs. revenue-focused marketing, SEO trends, and future marketing skills.
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Counterintuitive CRO Advice for B2B SaaS Websites, the Decision to Sell a Business, and Mental Health for Business Executives with Sahil Patel
Sahil Patel, CEO of Spiralyze, shares his journey to becoming CEO and introduces Spiralyze, a conversion rate optimization company.
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Product Marketing as a Strategic Role, Differentiating from Competitors, and Iterating on Company Narratives at High Growth Tech Companies with Eve Alexander, VP of Product Marketing at Seismic
In this conversation, Eve Alexander, a product marketing leader, discusses with David Khim the evolution and strategic importance of product marketing.
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Kitchen Side: "Do Nothing," Cope Creep, and Life Lessons from Es Devlin
The conversation covers various topics related to decision-making, motivation, and experimentation in business and marketing.
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The Content Ops Challenge, Scaling Great Work, Saving the Internet, and the Risks of SEO-Only Content with David Baum (Relato)
Alex and David Baum discuss the problems and challenges in content operations and the need for a new generation of software and tools to support the way people work today.