The Ninja Selling Podcast Matt Bonelli and Garrett Frey

Matt and Garrett are back with another short and sweet episode, and this time they breathe new life into real estate marketing by demonstrating how a simple postcard can become a cornerstone of building strong client relationships. Tackling the misconception that frequent communication equals ‘spam’, they instead advocate for a strategic delivery of valuable content that fosters familiarity and trust.
Our hosts emphasize the importance of diversifying communication methods with the key lying in the quality and relevance of the content itself. Noting that the goal of such communication is to educate, entertain, or evoke emotions, allowing agents to connect with clients on a deeper level, Matt and Garrett encourage experimentation with various communication strategies. The episode emphasizes the fact that it's all about delivering value in every touchpoint, encouraging agents to prioritize a client-centric approach and explore diverse content types so they can stand out in the competitive market.
Learn more about successful communication strategies by joining the close to 16000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at Ninja Selling Podcast Facebook. Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches.
 
Episode Highlights:
Reevaluating the value of postcards as an essential strategy
Insights on customizing communication approaches
Delivering content that is both valuable and pertinent to the client's interests and needs
Motivation for real estate agents to amplify their communication efforts
Ensuring that increased contact fosters familiarity rather than annoyance
Injecting creativity into marketing efforts
The positive effects of consistent, meaningful content on fostering client trust
Success stories regarding the power of postcards and other innovative marketing tactics
Finding the most effective way to engage your specific audience
 
Quotes:
"I am always reminded that all of this comes back to communication with people, connection with people, relationships with people."
"I've just doubled down on my phone calls this year...and the conversations are leading to incredible referrals."
"So many agents have this fear of sending too much information to people... if you focus on the value, then the frequency doesn't really become an issue anymore."
"Marketing will not take the place of your live interactions... you cannot get out-personalitied."
"I really leaned into my postcards... all of a sudden, my phone started ringing like crazy."
"It's not just mail for the sake of mail... it's proof of concept type mail that makes people say, “I have confidence in this person.”"
 
Links:
www.TheNinjaSellingPodcast.com
Email us at TSW@TheNinjaSellingPodcast.com
Leave a voicemail at (208) MY-NINJA
 
Ninja Selling
www.NinjaSelling.com
@ninjasellingofficial
 
Ninja Coaching:
www.NinjaCoaching.com
@ninja.coaching
 
Ninja Events
www.NinjaSelling.com/Events
 
Garrett
garrett@ninjacoaching.com
@ninjaredding
 
Matt
matt@ninjacoaching.com
@matthewjbonelli
 
The Ninja Selling Podcast Facebook Group
Ninja Coaching Book Study
Ninja Mastery
Ninja Selling by Larry Kendall
 

As they join everyone else everywhere in waiting and watching to see what exactly is going to happen with the recently announced settlement, Matt and Garrett explore some innovative approaches, strategic partnerships, and opportunities to experiment that this recent development in the real estate world presents. Together, they unpack some creative solutions highlighting the power of thinking outside the box and embracing a growth mindset for exceptional client results.
Our hosts detail how, by focusing on community (like the vibrant Ninja Selling group) and adapting to new market realities, agents can stay ahead of the curve. They emphasize the importance of a forward-thinking approach and surrounding yourself with like-minded professionals, noting that collaboration and leveraging collective knowledge are key to crafting winning strategies. Ultimately, today’s podcast champions the idea that real estate professionals can navigate any such challenge that may arise, turn it into an opportunity, and, with creativity, strategic planning, and community engagement, they can not only stand out but also drive remarkable results.
Don’t forget that community can definitely be found by joining the close to 16000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at Ninja Selling Podcast Facebook. Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches.
 
Episode Highlights:
Offering a 4% buyer co-op side to enhance listings and foster competitive advantage
Incentives used by builders and agents to meet market demands and benefit both buyers and sellers
The emergence of diverse business models as a response to market changes
Open discussions on compensation between agents and clients
Promoting a community of forward-thinking professionals
The value of documenting and sharing effective strategies
Not just reacting to market shifts but proactively shaping practices through ingenuity and strategic planning
 
Quotes:
"There's incredible opportunity out here if we open up our eyes and look around."
"We're watching a lot of agents, a lot of people, that are seeing this as negative. They're looking at this as something that is happening to us."
“I will say I have a lot of great people that I coach that are saying things like, “I'm releasing the energy on it. I'm moving forward with my business. I can't spend any more time worried thinking about it.”
"This is where we really need to own this, going into this marketplace."
“At the end of the day, people will pay for your services. They’ve just got to understand what your services are.”
 
Links:
www.TheNinjaSellingPodcast.com
Email us at TSW@TheNinjaSellingPodcast.com
Leave a voicemail at (208) MY-NINJA
 
Ninja Selling
www.NinjaSelling.com
@ninjasellingofficial
 
Ninja Coaching:
www.NinjaCoaching.com
@ninja.coaching
 
Ninja Events
www.NinjaSelling.com/Events
 
Garrett
garrett@ninjacoaching.com
@ninjaredding
 
Matt
matt@ninjacoaching.com
@matthewjbonelli
 
The Ninja Selling Podcast Facebook Group
Ninja Coaching Book Study
 

Matt and Garrett are back to tackle the often-undervalued aspects of time and expertise in the real estate world, calling on industry professionals to spotlight these elements in their offerings, going beyond mere cost to reveal the deeper benefits of their work. By leveraging the individual coaching and community engagement offered by Ninja Selling, they highlight how recognizing and conveying the significance of saving time and offering expert advice can revolutionize client interactions. Packed with insightful stories and analysis, their discussion underscores the critical role these factors play in differentiating real estate services.
Expanding the conversation, they explore how prioritizing time over money can have far-reaching effects in both work and life, encouraging a reassessment of personal time investment. They point to how services like Uber have shifted expectations towards convenience and efficiency, drawing a parallel to real estate where clear, time-efficient practices can greatly satisfy clients. In our fast-moving society, Matt and Garrett suggest that real estate agents have an unparalleled opportunity to stand out by demonstrating how their services gift clients with time to concentrate on their priorities. It’s time for real estate professionals to confidently express the comprehensive value they bring and enhance not only property transactions but also clients' overall life quality.
Both value and quality can be found by joining the more than 15,000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at Ninja Selling Podcast Facebook. Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches.
 
Episode Highlights:
Challenging real estate professionals of all levels to reevaluate the intrinsic value they bring
The critical role of time savings and expertise in enhancing value propositions for real estate transactions
The importance of effective communication and the impact of coaching in helping agents express their unique offerings
Comparisons between consumer expectations in the real estate sector and the service model of companies like Uber
Significantly improving clients' lives by saving them time
Recognizing and communicating the broader value of services
The necessity for real estate agents to adapt and showcase their ability to meet contemporary consumer expectations
 
Quotes:
"We are in a time and an age in our world that time is more valuable than money."
"It's amazing to me how often, Matt, time is left out of the equation."
"Time and money get confused a lot about what's more valuable."
"For most of them, they have more money than they have time."
"It's not just giving you time back, but quality time back in your world.”
 
Links:
www.TheNinjaSellingPodcast.com
Email us at TSW@TheNinjaSellingPodcast.com
Leave a voicemail at (208) MY-NINJA
 
Ninja Selling
www.NinjaSelling.com
@ninjasellingofficial
 
Ninja Coaching:
www.NinjaCoaching.com
@ninja.coaching
 
Ninja Events
www.NinjaSelling.com/Events
 
Garrett
garrett@ninjacoaching.com
@ninjaredding
 
Matt
matt@ninjacoaching.com
@matthewjbonelli
 
The Ninja Selling Podcast Facebook Group
Ninja Coaching Book Study
Ninja Mastery
Ninja Selling by Larry Kendall

Today’s episode begins with yet another invitation for everyone to join the ever growing Ninja Selling Facebook group, along with an explanation as to how they manage to keep that community so uniquely authentic, before Matt and Garrett move on to a topic that they talk to each other about all the time. Leadership in the real estate domain takes the spotlight today as our hosts pinpoint the prevalent effective leadership gap in real estate and the consequential impact on professionals navigating their careers. 
Our hosts meticulously dissect the pillars of robust leadership, advocating for early planning, the cultivation of mentorship relationships, and the indispensable quality of adaptability. They go on to argue for leadership that is deeply rooted in a firm understanding of core values and mission statements, contending that such leadership not only guides but also inspires real estate professionals toward unparalleled success. Featuring a blend of insightful analysis and practical advice, Matt and Garrett’s discussion here today serves as a clarion call for both seasoned and emerging leaders to wholeheartedly embrace their roles, fostering an environment that is conducive to growth, innovation, and the overall betterment of the real estate community.
Speaking of community, don’t forget to join the more than 15,000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at Ninja Selling Podcast Facebook. Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches.
 
Episode Highlights:
Leadership's pivotal role in real estate success
How leaders can act as "step-down transformers" to reduce anxiety and instill tranquility within their teams
Adhering to a clear mission statement and core values for steering leadership decisions
Leadership challenges in the real estate sector
The value of mentorship and the creation of a varied mentorship network for professional growth and development
The need for leadership adaptability
Embracing leadership roles that nurture and inspire
 
Quotes:
"Leadership is absolutely crucial, and there is a massive void in the industry when it comes to leadership."
"You don't have to look very far to find really good examples of really strong leaders."
"People are going to look for comfort and security... This is your time to be the real leaders out here."
"Leadership doesn't necessarily have to be position dependent. You can still lead as an agent, you can still lead as a voice in your office, and you can be a beacon for other people."
"This is an industry of salespeople... Real estate is a part of their lives, which means you as a leader or as a manager, a broker, an owner are a big part of their lives."
 
Links:
www.TheNinjaSellingPodcast.com
Email us at TSW@TheNinjaSellingPodcast.com
Leave a voicemail at (208) MY-NINJA
 
Ninja Selling
www.NinjaSelling.com
@ninjasellingofficial
 
Ninja Coaching:
www.NinjaCoaching.com
@ninja.coaching
 
Ninja Events
www.NinjaSelling.com/Events
 
Garrett
garrett@ninjacoaching.com
@ninjaredding
 
Matt
matt@ninjacoaching.com
@matthewjbonelli
 
The Ninja Selling Podcast Facebook Group
Ninja Coaching Book Study
Ninja Mastery
Ninja Selling by Larry Kendall
 

Matt and Garrett tackle the ever-present issue of information overload in the real estate sector, a challenge that hampers many agents from making timely decisions and progressing in their careers. Together, they dissect how an abundance of choices, from marketing tactics to brokerage affiliations, can leave one feeling like a deer in headlights, unable to decide on a course of action. By advocating for the art of simplification and the necessity of taking decisive steps, they illuminate a path through the fog of options. 
The duo's advice centers on the power of action over inaction, underscoring the fact that the act of choosing, even if it means occasionally faltering, far outweighs the stagnation that comes from excessive deliberation. Their conversation delves deep into strategies for breaking free from the paralysis that analysis can induce, with a strong emphasis on the pragmatic steps agents can take to regain their momentum. Our hosts highlight the importance of setting precise goals, narrowing down the myriad of options to manageable actions, and embracing the journey of continual adjustment and learning. Matt and Garrett’s insights shared here today offer a beacon for real estate professionals navigating the complex, fast-paced industry landscape, encouraging all to move forward with intention and resolve.
More great insights can be found by joining the more than 15,000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at Ninja Selling Podcast Facebook. Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches.
 
Episode Highlights:
Information overload and its paralyzing effect on agents
Practical strategies for overcoming paralysis by analysis
The dangers of waiting for the perfect option
Personal anecdotes and insights reinforcing the idea that perfection is the enemy of progress
The role of community and support
The Ninja Selling Podcast Community on Facebook
Simplifying decision-making processes
Choosing a path and starting to move forward
Adjustment and growth
 
Quotes:
"Information overload usually causes us to freeze up and to not be able to make decisions."
"The best thing you can do is move forward in some way, shape, or form. Pick a path that you believe in and start moving forward in it."
"Man, if I just decided to go one way or the other, I would have been so much further down the road than I am at this point."
"The worst thing you can do is freeze. There's people out here that need your help."
"You miss 100% of the shots you don't take."
"It's like you're driving down the freeway, and there's just all of this traffic in front of you, right? And all of that traffic is slowing you down."
 
Links:
www.TheNinjaSellingPodcast.com
Email us at TSW@TheNinjaSellingPodcast.com
Leave a voicemail at (208) MY-NINJA
 
Ninja Selling
www.NinjaSelling.com
@ninjasellingofficial
 
Ninja Coaching:
www.NinjaCoaching.com
@ninja.coaching
 
Ninja Events
www.NinjaSelling.com/Events
 
Garrett
garrett@ninjacoaching.com
@ninjaredding
 
Matt
matt@ninjacoaching.com
@matthewjbonelli
 
The Ninja Selling Podcast Facebook Group
Ninja Coaching Book Study
Ninja Mastery
Ninja Selling by Larry Kendall
 

Matt and Garrett offer a short, little, ‘punch in the arm’ of an episode for listeners today as they explore the art of mastering new skills through the embrace of awkwardness. Sharing insights from their own experiences and professional wisdom, they illuminate how embracing initial discomfort can transform into competence, particularly in sales and personal development. They challenge listeners to reframe awkwardness as an essential step in learning, providing rich anecdotes from boxing to Ninja Selling as strategies for skill refinement and personal growth.
Along the way, our hosts delve deep into the awkward phase of learning, emphasizing its role as a sign of progress. They also distinguish between the natural discomfort of growth and the mistaken feeling of error, advocating for persistence, proper guidance, and a mindset aimed at continuous improvement. Their conversation here today arms listeners with practical advice for enhancing professional skills, especially in real estate, while imparting valuable life lessons on practice, patience, and perseverance. Their core message is clear: embracing awkwardness in learning is crucial for developing confidence and expertise, key ingredients in achieving both personal and professional growth.
Plenty of such learning can be found by joining the more than 15,000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at Ninja Selling Podcast Facebook. Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches.
 
Episode Highlights:
Navigating through awkwardness in mastering new skills and personal growth
The distinction between the sensations of awkwardness as a learning phase versus the feeling that something is fundamentally wrong
Personal anecdotes, including boxing training with fellow Ninja Coach, the multi-talented Danielle Pearson, demonstrating the importance of subtle adjustments for significant performance enhancements
The importance of consistent practice, receiving the right guidance, and choosing an effective learning strategy
The mental journey of learning, including the resilience and courage to persist despite initial discomfort or failures
Awkwardness as a valuable indicator of personal development and a step towards mastery
 
Quotes:
"That awkwardness is the feeling of learning, and that is a great thing."
"Embrace that feeling of learning. Don't throw it away."
"We all have our awkwardness... Embrace that."
"Don't let the awkwardness of it stop you too early."
“I was not focusing on the right stuff. And then all of a sudden, you put a couple of those pieces together and you hit the bag and you're like, ‘Whoa. Like, that felt good!’”
 
Links:
www.TheNinjaSellingPodcast.com
Email us at TSW@TheNinjaSellingPodcast.com
Leave a voicemail at (208) MY-NINJA
 
Ninja Selling
www.NinjaSelling.com
@ninjasellingofficial
 
Ninja Coaching
www.NinjaCoaching.com
@ninja.coaching
 
Ninja Events
www.NinjaSelling.com/Events
 
Garrett
garrett@ninjacoaching.com
@ninjaredding
 
Matt
matt@ninjacoaching.com
@matthewjbonelli
 
The Ninja Selling Podcast Facebook Group
Ninja Coaching Book Study
Ninja Mastery
Ninja Selling by Larry Kendall