10 episodes

Welcome to The Simple Sales System™️ for Photographers Podcast! My name is Annemie Tonken and I'm the photographer behind the System that has revolutionized the portrait industry, allowing photographers to stop focusing so much time and energy on sales and admin and get back to doing what they love best: making photos!

Since 2020, I've been on a mission to share this System far and wide, and now have a community of over 1000 photographers who use and love this system that gives them in-person sales-type income with a workflow that's as easy and low-pressure as all-inclusive.

If you're hoping to generate more income in less time and give your clients a wow-worthy experience without all the handholding and high-pressure sales, plug in your earbuds and grab a notebook.

Whether you’re a brand new photographer looking to set up a solid system from the beginning, or a seasoned professional looking to increase your profits and streamline your workflow, the Simple Sales System™️ will set you up for success!

The Simple Sales System™️ for Photographers Annemie Tonken

    • Business

Welcome to The Simple Sales System™️ for Photographers Podcast! My name is Annemie Tonken and I'm the photographer behind the System that has revolutionized the portrait industry, allowing photographers to stop focusing so much time and energy on sales and admin and get back to doing what they love best: making photos!

Since 2020, I've been on a mission to share this System far and wide, and now have a community of over 1000 photographers who use and love this system that gives them in-person sales-type income with a workflow that's as easy and low-pressure as all-inclusive.

If you're hoping to generate more income in less time and give your clients a wow-worthy experience without all the handholding and high-pressure sales, plug in your earbuds and grab a notebook.

Whether you’re a brand new photographer looking to set up a solid system from the beginning, or a seasoned professional looking to increase your profits and streamline your workflow, the Simple Sales System™️ will set you up for success!

    Episode 1 - Welcome to the Simple Sales System™️ for Photographers!

    Episode 1 - Welcome to the Simple Sales System™️ for Photographers!

    Most portrait photographers are accidental entrepreneurs - they're talented artists who wake up one day and think, "hey... maybe I could actually make some money doing this thing I love!"

    Fast forward a few years and the vast majority of those artists have closed up shop, not because they didn't have the talent, but because running a business - no matter how small - can be super-challenging.

    If any of this resonates, I'm excited you're here. My name is Annemie Tonken, and I've been a portrait photographer in Chapel Hill, NC since 2010. I feel incredibly lucky to have been able to build a profitable, sustainable business in such a competitive field, but it didn't happen by chance.

    In 2017, faced with the prospect of having to close the business I loved to go back to my "real job," I created a system that is now used by thousands of photographers worldwide to make more money in less time while still providing an amazing customer service experience.

    Welcome to The Simple Sales System for Portrait Photographers - a ten-part mini-series where we'll deep-dive the system, how it works, why it works, and who it works for.

    I'm so excited to be able to share this system with you! Plug in your earbuds and get ready to binge the whole series on your favorite podcast platform.

    Ready to join the Simple Sales Blueprint? Go to thiscantbethathard.com/simplesales to sign up.

    • 5 min
    Episode 2 - The Goal (a Case Study)

    Episode 2 - The Goal (a Case Study)

    Meet Mackenzie. A year ago, she was burning out on the constant hustle treadmill when she found Simple Sales. Less than 8 months after launching, she's hitting 5 figure months... a feat she never dreamed was possible.

    Before we dive into the nitty gritty of the system, I wanted to paint a picture of what's possible for you, and Mackenzie's journey is a great example... not of some one-in-a-million "these results are not typical" kind of a way, but of the kinds of results that a majority of my students get when they set Simple Sales up correctly.

    Mackenzie is delivering all the juicy details of how she made this transition work for her and her family, so if you're wondering whether considering a whole new way of doing business is worth your time, I highly encourage you to listen in!

    Ready to join the Simple Sales Blueprint? Go to thiscantbethathard.com/simplesales to sign up.

    • 11 min
    Episode 3 - The Problem Photographers Face

    Episode 3 - The Problem Photographers Face

    In 2017, I was this close to becoming a statistic. Despite the fact that my per-session average was close to $2K and the seven-year track record of happy clients I had (many of whom came back year after year), I was on the verge of having to close up shop and go back to my job as a nurse.

    Why?

    Because the photography industry was built on a two-model system that meant you had to choose to either prioritize saving time or making money: you couldn't do both.

    In this episode of the Simple Sales System, I'm opening up about the challenging crossroads I came to after my divorce and the question I got asked that made me realize that something had to give.

    Ready to join the Simple Sales Blueprint? Go to thiscantbethathard.com/simplesales to sign up.

    • 5 min
    Episode 4 - The Six Steps of Simple Sales

    Episode 4 - The Six Steps of Simple Sales

    Steve Jobs famously said, "It takes a lot of hard work to make something simple, to truly understand the underlying challenges and come up with elegant solutions. To be truly simple, you have to go really deep."

    So as we dive into the six steps of the Simple Sales system, I want to warn you: don't let the simplicity of the system fool you! It DOES take a lot of hard work... not only to understand the challenges and come up with elegant solutions, but to set those solutions up properly.

    Listen carefully to this episode - maybe listen twice - and then keep going with the series to learn more about the why and the how of Simple Sales!

    Ready to join the Simple Sales Blueprint? Go to thiscantbethathard.com/simplesales to sign up.

    • 12 min
    Episode 5 - The Results

    Episode 5 - The Results

    Within just a few months of launching Simple Sales, my entire business had transformed. In this episode, I'm sharing alllllll the details:

    * How I increased my income by 30%, crossing the 6-figure mark for the very first time
    * How I cut my work time in half, allowing me to spend much more time with my kids
    * How I overcame my mental blocks against automation and making more money in less time
    * How the system can work for any portrait photographer, regardless of niche, market, or level of experience

    If you're ready to boost your profits, gain more free time, and create a business that runs seamlessly without the constant, crushing admin and handholding, don't miss this powerful case study on the transformative power of Simple Sales System.

    Ready to join the Simple Sales Blueprint? Go to thiscantbethathard.com/simplesales to sign up.

    • 5 min
    Episode 6 - The Reasons Simple Sales Works

    Episode 6 - The Reasons Simple Sales Works

    A simple solution with extraordinary results? You wouldn't be the first photographer to be skeptical! So let's break down WHY Simple Sales is so effective... not just for me, but for thousands of photographers around the world.

    In this episode, we'll explore the psychology behind the System: five keys to success in sales that often feel counterintuitive.

    You'll also hear from Dayna, a woman who has been on the client side of all three models of photography sales: All-Inclusive, In-Person Sales, and Simple Sales. Hear all about her experiences: what she liked, what she didn't, and why.

    If you want to set yourself apart from other photographers, add revenue without adding time, and wrap it all up in an amazing client experience, Simple Sales is the solution.

    Ready to join the Simple Sales Blueprint? Go to thiscantbethathard.com/simplesales to sign up.

    • 22 min

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