This Can't Be That Hard Annemie Tonken

Simple Sales turned four years old at the beginning of the year, and since it first landed on the scene back in 2020, thousands of portrait photographers have used it to run more profitable, sustainable businesses. Today's episode is an interview with one such student, Mackenzie Romagni. MacKenzie signed up for the Simple Sales Blueprint last year and is on the show today to share both her experience with the course and the journey she's been on as she transitioned her business from all-inclu...

Everyone's journey as a photographer is different, and learning to trust the ride can be really difficult... especially in this age of social media, where comparisonitis runs rampant.Today's guest is my long time friend Jessica Arden (I even shot her wedding!), who lovingly describes herself as a "hot mess success." Jessica's journey as a photographer has taken several turns, from weddings to families to newborns and now boudoir photography.In this conversation, we talk about the importance o...

I recently read a quote by Seth Godin where he distinguished between long work and hard work, describing long work as routine, consistent effort without risk that most everyone makes, and hard work as the innovative, risky, and potentially transformative efforts that some people are willing to make. Both have their place, but there is a point at which just putting in the hours without taking the leap might be holding us back. This got me thinking about the evolution of a photography...

Almost every photographer I know has a love/hate relationship with Instagram. On one hand, it provides a free and relatively easy way for us to showcase our work and reach new clients. On the other hand, the amount of time it takes to create enough content to stay on top of trends and the algorithm can be enough to send you over the deep end. But what if there was a way to hack the system? Today, in a special episode, my partner from The Consistency Club, Dayna Schaaf, is interviewing An...

I wish I could wave a wand and help every photographer see their superpower - that one thing they do better than anyone else - so that they could use it to own their place in the market.Since I'm (sadly) not a fairy godmother, I'm doing the next best thing by bringing on Casey Fatchett of The Nerdy Photographer. Casey and I geek out on marketing, SWOTs, and other tools you can use to take stock of your business, but I particularly loved his marketing superhero analogy... and I think you will ...

Remember that feeling of first love? That intoxicating, overwhelming feeling of being completely obsessed with that person, to the point where they were all you could think about day and night? Finding photography can be a lot like falling in love (and starting a business is like that first big commitment)... but after that initial spark fades, where do we land? Today I'm talking about the 4 phases of your relationship with your photography business; from the initial spark, to the realit...