Understanding the Demand Side with The Re-Wired Group’s Bob Moesta Customer Conversations

Bob is the President and CEO of the Rewired Group, a pioneer of Jobs to Be Done, the author of the Jobs to be Done Handbook and his latest work Demand Side Sales. On this week's episode of Customer Conversations, Stuart and Bob cover


Defining and applying the demand side
Where to start with identifying the “struggling moment”
The limitations of correlation in assessing customer behavior
An atomistic approach to the customers buying timeline
Trading off money, time and knowledge
What causes the transition from passive to active looking

Resources:


Demand Side Sales, by Bob Moesta - https://www.amazon.com/Demand-Side-Sales-101-Customers-Progress-ebook/dp/B08FRRF68Q
The Jobs-To-Be-Done Handbook, by Bob Moesta - https://www.amazon.com/Jobs-be-Done-Handbook-techniques-application/dp/1499339232
Shape Up, by Ryan Singer - https://basecamp.com/shapeup
Jobs-To-Be-Done Radio - http://jobstobedone.org/topics/radio/
The Disruptive Voice Podcast - https://www.hbs.edu/forum-for-growth-and-innovation/podcasts/disruptive-voice/Pages/default.aspx

Connecting with Bob:


Connect with Bob on Youtube - https://www.youtube.com/user/bmoesta/videos
Connect with Bob on LinkedIn - https://www.linkedin.com/in/bobmoesta/