Vino for the People: How This Aussie Company Took the Snobbery out of Wine Unconventional Business

Standing in the aisle of the bottle shop looking baffled, being guided by an ‘anything but the chardy Aunty Jan drinks’ rule. We’ve all been there. 

Wine snobbery belongs in the past, according to this online wine retailer. Their dream is to democratise wine by taking out the bullsh*t, simplifying the decision making process and talking to customers in a language they understand. We taste test wine and find out how you delight a nation of wine lovers with Vinomofo’s Head of Marketing, Mariano Fa