2 episodes

Hosted by WFA VP David Wheldon, we’ll be looking at the marketing industry’s biggest stories and speaking to some of the industry’s most interesting characters who are shaping those stories.

WFA's Better Marketing Pod with David Wheldon World Federation of Advertisers (WFA)

    • Marketing

Hosted by WFA VP David Wheldon, we’ll be looking at the marketing industry’s biggest stories and speaking to some of the industry’s most interesting characters who are shaping those stories.

    Ep.2: On marketing in times of Covid with Jon Wilkins and Paul Kemp-Robertson

    Ep.2: On marketing in times of Covid with Jon Wilkins and Paul Kemp-Robertson

    In the second episode of the podcast, David speaks with Jon Wilkins, Chairman of Karmarama, and Paul Kemp-Robertson, Co-founder of Contagious, on how brands have responded to the pandemic, highlighting the best (and worst) advertising campaigns and...

    • 22 min
    Ep.1: On Diversity & Inclusion with Belinda Smith and Jerry Daykin

    Ep.1: On Diversity & Inclusion with Belinda Smith and Jerry Daykin

    In the first episode of the podcast, David speaks with WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin, on how brands and the industry have responded to amplified issues of racism in the US and globally.The trio also discuss the WFA’s...

    • 29 min

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