19 episodes

Hosted by WFA VP David Wheldon, we’ll be looking at the marketing industry’s biggest stories and speaking to some of the industry’s most interesting characters who are shaping those stories.

WFA's Better Marketing Pod with David Wheldon World Federation of Advertisers (WFA)

    • Business
    • 5.0 • 1 Rating

Hosted by WFA VP David Wheldon, we’ll be looking at the marketing industry’s biggest stories and speaking to some of the industry’s most interesting characters who are shaping those stories.

    Ep. 19: On using creativity to transform the industry with David Droga

    Ep. 19: On using creativity to transform the industry with David Droga

    WFA podcast host, David Wheldon, speaks with David Droga about his journey from the mailroom in Australia to the highest seat in Accenture Song – and where the agency’s name came from.

    • 53 min
    Ep. 18: Cannes special with Rupen Desai

    Ep. 18: Cannes special with Rupen Desai

    In this Cannes Lions special of WFA's Better Marketing Pod, David Wheldon speaks with Rupen Desai, Global Chief Marketing Officer at Dole about what marketers need to change to face the climate crisis and his leadership role in APAC. 

    • 21 min
    Ep. 17: Cannes Special with Matt Brittin

    Ep. 17: Cannes Special with Matt Brittin

    In this Cannes Lions special of WFA's Better Marketing Pod, David Wheldon speaks with Matt Brittin, EMEA President at Google

    • 20 min
    Ep. 16: On the science of marketing with Professor Byron Sharp

    Ep. 16: On the science of marketing with Professor Byron Sharp

    WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute, about brand loyalty, double jeopardy, and consumer experience and satisfaction.

    • 43 min
    Ep. 15: On marketing effectiveness with Peter Field and Karen Nelson-Field

    Ep. 15: On marketing effectiveness with Peter Field and Karen Nelson-Field

    WFA podcast host, David Wheldon, speaks with Peter Field, CEO of Peter Field Consulting, and Karen Nelson-Field, CEO of Amplified Intelligence, about what marketers need to know about effectiveness and the attention economy. 

    • 46 min
    Ep 14: On lessons learnt in Asia with David Porter

    Ep 14: On lessons learnt in Asia with David Porter

    WFA podcast host, David Wheldon, speaks with David Porter, former Unilever VP of Global Media, about the lessons he learnt after a decade of business in Asia.

    • 44 min

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