Episode 14 - Cocktail Hour! Autumn Pimms Cup Marketing & Cocktails

Episode #14 Autumn Pimms Cup

[00:00:00] Terrica: Welcome to the marketing cocktails podcast. We're your hosts. Terrica Strozier, that's me a brand designer and sugar addict and Vanessa Shepherd, launch strategist and content creator. With a love of all things Disney. Each week, you'll hear our behind the scenes conversations and expert advice on marketing and launching your next offer a product while doing it all ethically and organically.

And giving that bro marketer advice the booth. Thanks for spending some time with us today. Grab a drink and let's jump into today's episode.

Welcome to episode 14 of the marketing & cocktails podcast. And we have another cocktail hour guys. So today's episode, I have done a spin on the traditional parents cup. We are a segway digging into what is really fall for most of the country, but as 2020 has already set the pace to be a truly odd year in Georgia.

[00:01:00] It's just starting to get just a wee bit cold. And when I say cold, I mean, we finally got the low 50's at night. For like a week or two. So, but anyhow, I decided that I wanted to do a fall version of a traditional Pimms cup. So for people who are not aware of Pimm's, Pimm's is a gin-based liqour that was originally created to be a digestive, like basically to help with your digestion.

This was back in the 1800s. So. I also figured out that the liqueur is named, was it the name of it is Pimm's, but it's Pimms number one, because the original creator of Pimms used to serve in a small tanker known as a number one cup. And so that's how it got the name Pimm's cup. And the liqueur is, labeled Pimm's number one.

[00:02:00] So. At one of my favorite, local restaurants here in Atlanta. Well, it's outside of Atlanta in Decatur. It's called, No. 246. They had this, Oh my gosh. Amazing. autumn take on a Pimm's cup. And that was the first time I ever had it. And I was like, this is so good. Eventually I have to make my own version.

So I wanted it to be simple and I didn't want it to be like really, really complicated or take a lot of, different bakers and look cores and bitters and all that jazz. because sometimes you just want like an easy to make comforting type recipe. So Pimm's cup is normally made with a combination, of lemon juice, ginger ale, and then some people even add in like cucumber and mint, like really refreshing AHS, usually served during the summer.

And as a fun [00:03:00] fact, it's the favorite cooler at Wilmington. So. I tried it originally, how it was meant to be served. And I did it with lemonade and some ginger real, and it's really nice, super simple, really refreshing, easy cocktail. But I, my brain started turning and I said, how can I take an out and twist on this?

So one of my favorite drinks. Especially during the fall is Apple cider. I love, love, love Apple cider. I have made my own at home. I, if I'm on a run, I'll stop at Starbucks and get the, they don't call it Apple cider. What is it called? It's like steamed Apple juice with their cinnamon Dolce syrup in it and a little whipped cream.

Oh, so, so, so, so good. So I said, how can I combine these two? So I came up with my autumn [00:04:00] Tim's club. So what it consists of is, okay, I use an unfiltered Apple juice. I went to my local grocery store here, which is Kroger and they had their own brand and it's a honey crisp Apple. I could not find any Apple cider.

I guess everyone has the same idea that I had. And. All the Apple cider was gone. So this is the closest, you can also use, just a pure Apple juice. You want to get that? Just like. Clean flavor of it. So it consists of Apple juice, pamphlet core. Then I add a orange core and you can literally find any orange, little core that's in your local liquor store.

there's a few brands that go by like P street. You can do a contrary. All I found a French orange little core. And it was really, really good. So that's what I used. And then I decided, okay, [00:05:00] like I said, one of my favorit