Hanson & Hunt Arik Hanson and Kevin Hunt

Anyone who oversees a website needs to pay attention to the impact of Google's new “AI Overview” on referral traffic. We'll discuss that. Also, do brands care anymore about appearing ‘woke’? Plus, the U.S. surgeon general wants a warning label for social media, a project that might inspire your brand to pick up a camera, and more!

WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 
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Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.

EPISODE SUMMARY
Facebook woos Gen Z
Woke brands
Spotlight: Quaker Oats photo project
Social media warning label
AI's impact on Google search
Closing: Advice for your to-do list
Closing: A drastic social media diet

ARTICLES AND LINKS
Facebook renews focus on young users
Your favorite brand no longer cares about being woke
Consumers are less interested in brands taking stances on sociopolitical issues
Jon Stewart smashes the myth of corporate morality in Pride, BLM, and beyond
Quaker illustrates the power of mornings with interactive photo series
Why I’m calling for a warning label on social media platforms
Why publishers fear traffic, ad declines from Google’s AI-generated search results
The state of publisher traffic: Framing the evolution and impact of search and referral in 2024
Gartner predicts search engine volume will drop 25% by 2026
Google Zero is here, now what?
Ann Handley's latest email newsletter
Kara Hardin post
What it's like to be off social media

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Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices

What's behind the drop in average marketing budgets and martech spend? We'll discuss that. Also, strategies to address the shift in how people find and consume news, why corporate social media continues to be the most misunderstood job in comms, and what do do about the death of the social media follower. Plus, an unlikely spokesperson, slogan and real-time campaign for Minnesota tourism, and more!

WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.

EPISODE SUMMARY
Gartner’s 2024 CMO Spend Survey
The social media news anchor
Spotlight: "Bring ya ass"
Why social media is the most misunderstood job
The Death of the follower
Closing: Over-optimization

ARTICLES AND LINKS
Gartner CMO survey reveals marketing budgets have dropped to 7.7% of overall company revenue in 2024
How the social media news anchor is redefining journalism
Explore Minnesota tourism capitalizes on Anthony Edwards' viral "Bring ya a**" comment
Why social media is the most misunderstood job in corporate America
Social media marketing: The death of the follower
The plague of over-optimization
Help Every Reporter Out

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MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Gini Dietrich has made some interesting new additions to her popular PESO Model, we'll discuss that. Also, a new report on social media jobs, the latest numbers on podcasting’s popularity, and the anti-AI backlash in imagery. Plus, why you should never assume the story a journalist is working on will be as bad as you think, and more!

WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.

EPISODE SUMMARY
A refreshed PESO Model
Infinite Dial report
Spotlight: An AI image fail
NISM Social Media Job Study
Followers vs. engagement
Closing: Coach Mulkey’s PR misstep

ARTICLES AND LINKS
The newly refreshed PESO Model framework and process
The Infinite Dial 2024
Queensland Symphony Orchestra’s Facebook ad fail
2024 NISM Social Media Job Study
Sue Serna/My 8 Takeaways from the NISM 2024 Social Media Job Study
Instagram chief says follower counts are not a good indicator of account value
Kim Mulkey's media relations strategy backfires
There's no place for a reptile brain in PR

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MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices

There's new evidence that you should reconsider sharing links in your social media posts. Also, why your thought leadership approach might be stuck in “mutually assured irrelevance.” Plus, a new report on challenges in internal communications, the increase in distractions at work, and more!

WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.

EPISODE SUMMARY
The social media productivity report
Who sends traffic on the web?
Spotlight: Auntie Anne's
The 2024 state of internal communications
B2B thought leadership impact report
Closing: Reasons why employees are distracted

ARTICLES AND LINKS
The Social Media Productivity Report
Who sends traffic on the web and how much?
The art of making pretzels part of every conversation
The 2024 state of internal communications
Is your thought leadership stuck in ‘mutually assured irrelevance’?
Reasons why employees are distracted

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MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices

What kind of posts perform best on LinkedIn? We'll dive into an overwhelming new analysis of user activity on the platform. Also, Pew recently released its latest data on the usage of all major social media channels. Plus, LinkedIn collaborative articles, the art of commenting to gain favor with your company's stakeholders, and more!

WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.

EPISODE SUMMARY
Maximizing LinkedIn performance
New Pew info on social media use
Spotlight: Special Bisquick box
How to use the art of commenting for PR
2024 Global Comms Report
Closing: LinkedIn collaborative articles

ARTICLES AND LINKS
Key tips on maximizing LinkedIn performance
Americans’ social media use
‘Fargo’ season 5-themed Bisquick debuts at remote midwest supermarket
How to use the art of commenting for PR
Cision and PRWeek 2024 Global Comms Report
LinkedIn shares new insights into engagement with collaborative articles
Arik's webinar/10 social media trends for 2024

FOLLOW HANSON AND HUNT
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MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices

From the rise of social search to AI's use in content creation there are many trends identified for the new year. We'll talk about a few that are getting attention. Plus, Solo Stove's use of Snoop Dogg, a new free training resource for media measurement, a growing push against career ambition and promotions, and more!

WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.

EPISODE SUMMARY
2023 Edelman Trust Barometer
Gartner social media predictions
Spotlight: Solo Stove
New media measurement course
2024 trend roundup
Closing: Career contentment
Closing: Free webinar on social media trends

ARTICLES AND LINKS
2023 Edelman Trust Barometer reveals business is the only institution viewed as ethical and competent
Gartner predicts 50% of consumers will significantly limit their interactions with social media by 2025
Solo Stove’s viral Snoop Dogg partnership fails to spark up sales
The Fundamentals of Media Measurement online course
Arik's 10 social media marketing trends for 2024
10 non-obvious social media trends you need to consider right now
11 2024 PR trends you need to start preparing for now
Three PR trends agencies can’t afford to miss in 2024
Amber Naslund - It's okay to be content where you are
Mark Schaefer - From paycheck to purpose: Why I stopped growing my business
Arik's free webinar on 2/8/24: Discover 10 social media trends for 2024

FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
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SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
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MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices