137 episodes
Multifamily Mix with Barbara Savona Sprout Marketing
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- Business
Step into "The Multifamily Mix with Barbara Savona," your essential podcast for navigating the exciting world of multifamily housing. Join Barbara, a seasoned expert and CEO of Sprout Marketing, as she blends valuable insights, engaging discussions, and inspiring stories in every episode.
Whether you're a property manager, part of an onsite team, or a multifamily executive, this podcast is your go-to resource for the latest in apartment marketing, resident retention, team development, and personal growth. Barbara brings a fresh and relatable approach to tackling the challenges and opportunities within the multifamily industry.
This podcast is more than just a source of information; it’s a community for those passionate about enhancing living spaces and advancing careers in multifamily housing. So, if you’re ready to shake up your approach and elevate your multifamily game, tune in to "The Multifamily Mix" and join Barbara on this exciting journey. Subscribe now and join Barbara in making every episode a mix of inspiration and fun!
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July Resident Event Ideas Your Residents Will Want to Attend This Summer
No need to start resident events from scratch - Barbara is giving you 12 resident event ideas that your residents will want to attend this summer! No matter what your budget is or what time constraints your team has, we have resident event ideas to fit your circumstances.
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Episode At A Glance
00:00 Introduction and Welcome
00:41 Podcast Feedback and Reviews
01:34 Upcoming MAA Conference
02:26 Sprout Membership Overview
03:30 July Event Planning Pack
06:07 National Picnic Month Ideas
10:42 Cooking Classes for Culinary Arts Month
12:09 Pina Colada Happy Hour
13:55 Blueberry Muffin Day
14:56 Virtual Emoji Games
15:25 Fast Food Lunch Event
16:36 Captain's Cocktail Cruise
18:29 Professional Headshots Happy Hour
19:42 Arty Party Crafting Event
20:56 Pet Pops for Furry Friends
22:13 Conclusion and Recap
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Fuel Your Success: Wellness Wisdom for High-Achieving Women in Multifamily Housing from Leslie Jackson
In this episode, Barbara meets with Leslie Jackson, a functional nutritionist, to bring you practical wellness tips to enhance your well-being and create a healthy balance in the busy multifamily world. You’ll learn to prioritize health amidst busy schedules, discover actionable strategies for balanced meals, stress management, and how to foster a community that makes you want to be your best self. You’ll be inspired by Leslie’s simple, one-step-at-a-time approach to better, fulfilled, and balanced lives.
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EPISODE AT A GLANCE:
00:00 Introduction & Welcome
01:21 Meet Leslie Jackson: From Multifamily Housing to Functional Nutritionist
02:14 Leslie's Health Journey
07:32 The Power of Functional Nutrition and Lifestyle Changes
14:07 Challenges in Multifamily Housing and Practical Health Tips
22:38 The Importance of Protein and Balanced Meals
34:13 Managing Stress and the Importance of Sleep
41:44 Final Thoughts and How to Connect with Leslie
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Building Reputation Currency for Better Resident Retention: A Deep Dive with Priyanka Agarwal
Barbara Savona chats with Priyanka Agarwal, Director of Public Relations at J Turner Research, to explore multifamily marketing and property management strategies aimed at boosting resident retention. Priyanka brings her expertise to talk on the importance of resident reviews, reputation currency, and fostering positive resident experiences. You’ll get practical tips for positively influencing reviews, handling negative feedback, and maintaining a safe, supportive environment for residents. Priyanka emphasizes how compassion, proactive engagement, and safety perceptions are crucial elements in building a strong community reputation and ensuring long-term resident loyalty.
EPISODE AT A GLANCE:
00:00 Intro & Welcome
00:39 Visit Sprout at the National Apartment Association Expo
01:40 The Importance of Resident Retention
02:31 Introducing Priyanka Agarwal
04:55 Understanding Reputation Currency
06:40 Building Resident Trust and Goodwill
12:43 Impact of Resident Reviews
16:35 Practical Tips for Positive Reviews
37:56 Handling Negative Reviews
47:08 Final Thoughts and Takeaways
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June Resident Event Ideas: Kick Summer Off With These Cool Community Ideas
Dive into multifamily magic with Barbara Savona as she unveils 12 summer-themed resident events, from pool parties to chalk art contests, designed to elevate community engagement and satisfaction all summer long. Tune in to "Multifamily Mix" for innovative ideas and expert insights every Tuesday!
00:00 Welcome to the Multifamily Mix!
00:35 Behind the Scenes with Sprout Marketing
01:42 Sprout's Summer Vibes: Event Planning Insights
04:41 June's Sprout Membership Highlights
07:12 Diving into June's Event Ideas: From Pool Parties to Movie Nights
19:33 Members ExResident Appreciation Gift Ideas
20:18 Wrapping Up with Sprout: Join Us Inside!
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Navigating Lease-Up Stalls: Strategies for Multifamily Momentum with Janet Rosseth
In this episode of the Multifamily Mix podcast, Barbara Savona chats with Janet Rosseth, Founder and CMO of Cadence Marketing Solutions, about navigating lease-ups when things don't go as planned. With over 25 years of experience, Janet shares valuable insights into overcoming common challenges, from pre-leasing delays to post-CFO lulls. She emphasizes the importance of creativity, strategic pricing adjustments, and optimizing the prospect experience. By implementing actionable strategies, multifamily marketers can revitalize lease-up efforts and drive success in competitive markets. Explore Janet's expertise and unlock the secrets to lease-up success.
EPISODE AT A GLANCE:
00:00 Introducing Janet Rosseth
00:41 Welcome to the Multifamily Mix
01:03 Unraveling Lease-Up Challenges with Janet Rosseth
01:49 Creative Solutions for Lease-Up Stalls
04:32 Evaluating and Adjusting Marketing Strategies
07:19 The Importance of Agility in Lease-Up Strategies
13:21 Leveraging Technology and Human Touch in Leasing
15:27 Janet & Cadence Marketing Solutions
20:32 Wrap Up
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Cultivating Successful Lease-Up Strategies: Lessons from Student Housing with Brandon Willis
Barbara is joined by Brandon Willis, from GMH Communities, as they talk through all the obstacles and triumphs that come with lease-ups. Brandon takes us through his incredible career and shares all the lessons learned - from his time in the leasing office at student housing to his new role as the Regional Leasing Manager for multiple properties. He gives great insight into the importance of effective outreach marketing, branding, encouraging team buy-in, and so much more! You’ll get actionable takeaways you can take back to your team and start implementing today to take your community from lease-up to full-up!
EPISODE AT A GLANCE
00:23 Welcome to the Multifamily Mix
00:59 Quick Recap of TX Apartment Association Conference
03:31 Deep Dive into Lease Up Strategies with Brandon Willis
06:02 Brandon Willis: From Musical Theater to Multifamily Success
10:36 The Art of Branding and Marketing in Lease Ups
28:49 Leveraging AI and Technology in New Developments
32:16 Career Growth and Final Thoughts
37:20 What’s Next for Multifamily Mix
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