Gerard Vicente is VP of marketing at JP Morgan. He works specifically with wepay.com - JPMorgan’s small business, financial tech and payments division - and is currently responsible for partner, product and brand marketing.
Prior to this role, he was “Funny Manager” at Comedy Central.
We discuss:
- What being a comedian taught him about brand building and creativity
- The dilemma of creating a “branded house” or a “house of brands”
- Overcoming the challenge of partner acquisition
- The right channels to get brand messaging to the right people
Information
- Show
- FrequencyEvery two weeks
- Published30 March 2023 at 07:30 UTC
- Length22 min
- RatingClean