15 episodes
Public Sector Marketing Automation Insights Enautics Group, Inc.
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- Business
Oracle interviews Enautics' VP, Consultant, and Multi-Solution Architect, Dion Jones about the General Services Administration's success with Marketing Automation, Systems integration challenges and the results.
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15. Building a Communication Infrastructure. Why it’s so important in today’s world.
Today we discuss with David Shapinsky, Senior Advisor, US Food and Drug Administration, why technology for the Public Sector needs to transcend the current needs and team members so it can support and grow with the agency continuing changing requirements.
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Utility Companies and Marketing Automation
The opportunity utility companies have by leveraging their customer data and marketing automation to increase customer experience in these challenging times.
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Public Sector Communication Automation Use Case 1
Recently we had a public sector communications director describe their situation and he wanted to know if marketing automation could help reduce their workload.
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12: How the Public Sector Can Justify Marketing Automation
Are you wondering how to justify the value of marketing automation? Today we discuss the public sector value drivers for marketing automation.
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11: How to Resolve IT's Concerns with Marketing Automation.
Does your IT team have concerns about marketing automation? Today we discuss the model Enautics uses to help public sector agencies address this concern.
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10: Who Should Manage Public Sector Marketing Automation?
Today we discuss who should manage the marketing automation solution for the public sector. Should it be marketing/communications or IT security?