11 episodes
That's What She Searched That's What She Searched
-
- Business
Organic conversations hosted by women in SEO about organic search, digital marketing, and agency life.
That's What She Searched is powered by Youtech, a full service digital marketing agency. Learn more about our work at https://www.youtechagency.com/.
-
Hot Takes & New Google Features
We're putting some of our unpopular opinions about SEO out there. Do you agree or disagree with our hot takes? Spotify listeners can vote in the poll and let us know! We also cover some of the newest features recently released on Google Search, including how Google is trying to reduce the spread of misinformation and blended search in Google Lens.
That's What She Searched is powered by Youtech. Learn more about our work at youtechagency.com. -
The One With The Backlinks
We're sharing our tips for link building! Find out how backlinks affect your rankings and learn how to earn quality backlinks to your website, which strategies work, and what to avoid.
That's What She Searched is powered by Youtech. Learn more about our work at youtechagency.com. -
What Is Bounce Rate? And How To Improve It
Are users bouncing off your website before they convert? Discover what bounce rate means, why users might be bouncing, and get tips for how to improve user engagement. We’ll also discuss the difference between bounce rate in Universal Analytics and engaged sessions in Google Analytics 4.
That's What She Searched is powered by Youtech. Learn more about our work at youtechagency.com. -
Google vs. Title Tags
If Google rewrites most title tags in search results, should you still be optimizing them? We discuss the role of title tags, factors that may make Google more likely to rewrite them, and best practices for optimizing title tags on your website. Plus, we get to the bottom of a mystery edit on a Google Business Profile page.
That's What She Searched is powered by Youtech. Learn more about our work at youtechagency.com. -
Google's Year In Search & Why Search Intent Matters
Search intent is key for driving the right traffic to your site. We share four different types of search intent and strategy tips for each. Plus, a look at the top trending searches of 2021 and what they say about this past year.
That's What She Searched is powered by Youtech. Learn more about our work at youtechagency.com. -
Bold Keywords & Black Friday
This fall has brought a lot of updates in the SEO space. We're discussing whether bolded keywords can help you rank, Google's November 2021 Broad Core Update, continuous scroll on mobile SERPs, and the rebranding of Google My Business. Plus, get some tips for how to incorporate Black Friday and Cyber Monday into your search strategy!
That's What She Searched is powered by Youtech. Learn more about our work at youtechagency.com.