38: Tara Button of BuyMeOnce - Longer-lasting products for the planet Impact Hustlers - Entrepreneurs with Social Impact

BuyMeOnce an industry-leading online marketplace selling incredibly long-lasting & sustainable products. Founded by author and former blue-chip marketer, Tara Button, BuyMeOnce is well positioned to meet demand as conscious consumerism goes mainstream.Highlights:How Tara started a blog that went viralAshton Kutcher likes Buy Me OnceFrom advertising to sustainable consumptionTaking responsibility for a product's life and afterlifeImportance of making it easy for people to use itPrice per use comparisons and longevity calculators for productsHow big is Amazon as a threatCrowdfunding on CrowdcubeUseful links:Buy Me Once's Crowdfunding on Crowdcube (Capital At Risk) http://bit.ly/2wJIy9TBuy Me Once - https://uk.buymeonce.com/BuyMeOnce Twitter - https://twitter.com/BuyMeOnceBuyMeOnce Instagram - https://www.instagram.com/buymeonce/Tara Button's Linkedin https://www.linkedin.com/in/tara-button-a3548925/Trump's Earth Day - https://www.trumpsearthday.com/TimeStamp:[01:00] When did Tara Button discovered the problem?[03:00] How does one go viral?[05:00] Turning a passion product into a business[08:00] What are the criteria for the brands to make it on BuyMeOnce[12:00] Washing machine that lasts 20 year  [15:00] Having more long-lasting products that are cheaper[21:00] Amazon vs Buy Me Once[23:40] Future of Buy Me OnceSupport the show