14 episodes
Bank Marketing Today by Vya Vya
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- Business
Join Allan Greer as he interviews bank marketing leaders about current trends, new marketing technologies, branding, and the state of the banking industry. If you are a marketing executive in the banking and financial industry, the Bank Marketing Today by Vya podcast is an easy way to gain useful insights each month by hearing directly from your peers.
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M&T Bank's Francesco Lagutaine: Why the Role of the Marketer is that of the Customer Expert
Francesco Lagutaine, Chief Marketing and Communications Officer, M&T Bank shares the importance of active listening and why bank marketer's need a seat at the executive table to represent the voice of the customer.
Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/ -
Cadence Bank’s Jackie Hooper: Innovative Approaches for Post-Merger Rebranding
How do you develop a new brand and culture when two impressive financial institutions combine? Jackie Hooper, SVP, Chief Marketing Officer Cadence Bank, shares lessons learned from a recent rebranding effort, why you can’t overlook the emotional ties a brand has built, and why sonic branding is more important than ever.
Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/ -
Enterprise Bank & Trust’s John Stefek: Applying data lessons learned from B2C experiences to the B2B world
What data lessons can you extract from B2C experiences and apply to the B2B world? John Stefek, SVP, Director of Marketing at Enterprise Bank and Trust shares the similarities between consumer and business marketing and the differences to be aware of.
Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/ -
NBT Bank’s Tom McEntee: How to Find the Balance Between In-house Talent and External Agencies
Should bank marketing leaders go in-house, partner with agencies, or take a hybrid approach to marketing operations? Tom McEntee, Chief Marketing Officer, NBT Bank shares how to best leverage your in-house talent and external agencies for maximum results.
Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/ -
First Bank's Corey Dall: Storytelling For Social Good
How do you leverage storytelling in marketing for the “Power of Good”? Corey Dall, SVP, Director of Marketing, First Bank shares a unique approach her organization has taken with that challenge along with a discussion on trust-based philanthropy. She also shares how an an English Major can learn they love data.
Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/ -
First Horizon Bank’s Erin Pryor: How to build a brand internally and why all great brands are operational
Why should you build a brand internally first? Erin Pryor, Executive Vice President, Chief Marketing Officer at First Horizon Bank, discusses branding, the difference between a merger of equals and an acquisiton, and why there is an expectation for great brands to be operationally excellent.
Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/