Behind The Smiles: With Dr. Gina Dorfman Dr. Gina Dorfman

Making the leap from associate dentist to startup owner is a scary prospect, and many of us focus on the wrong things when embarking on this adventure. Addressing these obstacles today is author, startup consultant, and founder of Ideal Practices, Jayme Amos. Join us to hear what building your ideal startup entails and the steps that you can take. We discuss actionable advice both for those looking to startup and established practice owners. We discover some of the challenges that Gina f...

It’s a shocking truth that so many dentists can’t afford to retire at 62 and maintain their lifestyle. But this does not have to be the case! Today we are joined by David Phelps, a Dentist and Real Estate Investor who has figured out how to own his freedom and even wrote a book about it! In this episode, David opens up about the struggles his family faced that motivated him to sell his dental practice and build a passive income. We discuss some of the reasons why so many dentists struggle to ...

As a dentist, you’d imagine that the only thing you’d have to be good at is solving problems in people’s mouths, but in reality, if you’re going to run a successful practice, there’s a lot more to it than that. Marketing is one of those vital elements with the ability to make or break your business. In this episode, I’m joined by the master of ground marketing, Michael Arias aka The Dental Marketer, who is here to share the wealth of knowledge that he has accumulated after many years of devel...

These days, if you want to have a successful marketing strategy, you need to have an online presence. Since most dentists don’t have the time or inclination to curate their online presence, they would likely want to outsource their marketing to an agency or independent company. Unfortunately, most agencies don’t specialize in dentistry, resulting in generic content being used that doesn’t reflect the true character of your practice. Here to help us navigate the quickly evolving online landsca...

Continued education, or CE, is an important part of any healthcare and dentistry professional's career. After experiencing firsthand, some of the issues with the requirements and systems associated with CE as a dental hygienist, our guest Sarah Thiel, decided she would set about making these processes much easier for people in the industry! This was the backdrop for the founding of her company, CE Zoom, and in today's episode, we get to hear all about the biggest stepping stones in this journ...

Dentists often have a hard time wrapping their heads around marketing. We frequently spend money trying to promote ourselves through various channels and end up seeing very little in returns. Today we are joined by Laura Maly and Michael Anderson who are the co-founders of Wonderist Agency, a marketing agency aimed solely at dentists. In this episode, they explain how marketing in the field of dentistry has changed over the years and explain why some of the marketing commonly done ...