32 episodes

Thinkerbell founder Adam Ferrier and leading CMO Brent Smart host a show that celebrates creativity in marketing. Each episode they chat with a leading creative or marketer about them and their work and see if a famous piece of creative work passes the focus group test. Black T-Shirts, it’s XXL Creativity for Marketers.

Black T-Shirts MIK MADE

    • Business

Thinkerbell founder Adam Ferrier and leading CMO Brent Smart host a show that celebrates creativity in marketing. Each episode they chat with a leading creative or marketer about them and their work and see if a famous piece of creative work passes the focus group test. Black T-Shirts, it’s XXL Creativity for Marketers.

    Rory Sutherland: Two Way Doors & Being Distinctive

    Rory Sutherland: Two Way Doors & Being Distinctive

    Welcome back to the next episode of black t-shirts! Rory Sutherland, Vice Chairman of Ogilvy UK, needs little introduction. With over 30 years of experience and a significant presence in the advertising world and TED talks with millions of views, Rory's insights are bound to be enlightening!

    • 1 hr 8 min
    Andre Toledo: Patience & Taking Creative Opportunities

    Andre Toledo: Patience & Taking Creative Opportunities

    This weeks guest is Chief Creative Officer at DAVID New York Andre Toledo. In 2019, André opened DAVID Madrid in a small 10-person WeWork office In just one year, DAVID Madrid grew from 3 to 35 people and went from having no clients to a portfolio of acclaimed local and global campaigns, including a Super Bowl spot for Turkish Airlines

    • 51 min
    Sue Anderson: Transposable Creativity & Back Of The Deck ideas

    Sue Anderson: Transposable Creativity & Back Of The Deck ideas

    Todays guest is Sue Anderson. Sue grew up in South Africa and during her 10-year stint with TBWA\Hunt\Lascaris in Johannesburg, Sue went from copywriter to Group Head and then Creative Director. After an impressive stint as Head of Creative at Facebook she is now Global Head of Creative Roblox. It’s a fascinating chat!

    • 46 min
    Henry Innis: Speaking Numerically & Entrepreneurship

    Henry Innis: Speaking Numerically & Entrepreneurship

    Todays guest is Co-Founder and Chief Executive at Mutinex. The journey is a fascinating one that now finds himself in new york. Under-30 Achiever of the Year 2020 @ Mumbrella and has a background in software engineering and digital strategy. Mutinex GrowthOS uses AI-powered foundation modeling to provide recommendations on how they could invest better.

    • 59 min
    Nicky Sparshott: Buy In & B Corp

    Nicky Sparshott: Buy In & B Corp

    Welcome to another episode of Black T-Shirts. This weeks guest is Nicky Sparshot. With more than 25 years of expertise, she specializes in brand development, business expansion, and organizational change. Nicky's extensive career spans renowned companies such as Unilever, The Coca-Cola Company, P&G, and George Patterson Y&R.

    • 57 min
    Jon Evans: The Uncensored CMO

    Jon Evans: The Uncensored CMO

    Todays guest is fellow podcaster and Chief Customer Officer of the polarizing System one. As the host of the Uncensored CMO he explores the good, the bad and quite frankly downright ugly truth about marketing theory & practice.

    • 1 hr 5 min

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