7 min

Chapter 8: Prioritizing product announcements Intercom on Marketing

    • Business

Thanks to SaaS, there are more features to talk about on a constant cadence. The challenge then becomes, which things do you shout about? With more opportunities, it’s tempting to shout about each and every one of them. Do that, and people will stop listening to you. As a result, here's how we prioritize our product announcements.

Thanks to SaaS, there are more features to talk about on a constant cadence. The challenge then becomes, which things do you shout about? With more opportunities, it’s tempting to shout about each and every one of them. Do that, and people will stop listening to you. As a result, here's how we prioritize our product announcements.

7 min

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