Coaching Winning Teams from the CMO Seat with State Farm and Atlanta Hawks MTM Visionaries
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- Marketing
There is no better duo to talk about coaching winning teams from the CMO seat than Kristyn Cook, Chief Agency, Sales & Marketing Officer at State Farm, and Melissa Proctor, Chief Marketing Officer & EVP at Atlanta Hawks. In this episode on the MTM Visionaries podcast, they share about their dynamic partnership and winning formula: Lead Like a Coach Center Everyone around a Common Mission Delight Fans by Showing up in Culture Be a Valuable Member of the Community&n...
There is no better duo to talk about coaching winning teams from the CMO seat than Kristyn Cook, Chief Agency, Sales & Marketing Officer at State Farm, and Melissa Proctor, Chief Marketing Officer & EVP at Atlanta Hawks. In this episode on the MTM Visionaries podcast, they share about their dynamic partnership and winning formula: Lead Like a Coach Center Everyone around a Common Mission Delight Fans by Showing up in Culture Be a Valuable Member of the Community&n...
31 min