45 min
Episode 237: Unlocking $22B Waste - Kimberly Clark & ANA Join #MediaSnack LIVE! #MediaSnack Podcast
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- Arts
Navigating Programmatic Media with the ANA’s Programmatic Media Supply Chain Transparency StudyThe ANA released its full Programmatic Media Supply Chain Transparency Study and once again, it is full of thorough and detailed research with actionable recommendations for advertisers.The key headline: “There is some $22 billion in efficiency gains available to the client-side marketer community.”The report outlines 12 categories with detailed findings and provides recommendations for improvement ...
Navigating Programmatic Media with the ANA’s Programmatic Media Supply Chain Transparency StudyThe ANA released its full Programmatic Media Supply Chain Transparency Study and once again, it is full of thorough and detailed research with actionable recommendations for advertisers.The key headline: “There is some $22 billion in efficiency gains available to the client-side marketer community.”The report outlines 12 categories with detailed findings and provides recommendations for improvement ...
45 min