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Join us as we dive deeper into the latest trends, insights, and stories from the world of influencer marketing and the creator economy. Our podcast brings you exclusive interviews with industry leaders, in-depth analysis of key topics, and a behind-the-scenes look at the stories that matter most to our community.
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Influence Weekly #33 - Influencer Fears, SMITH&SAINT's Rise, & Poppi's Stylish Strategy Unveiled!
Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani, and in today's episode, we're peeling back the layers of a new report where seasoned influencers disclose their top concerns for 2024. Plus, we'll delve into the meteoric rise of SMITH&SAINT, the dynamic female-led agency that's shaking up talent representation and brand-building. And we won't miss a chance to explore how Poppi's fizzy drink turned its influencer marketing strategy into a fashion-forward phenomenon.
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Influence Weekly #32 - Arts Embrace Influencers, Brand Content Crisis, & TikTok's Bilingual Edge
Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani, and in today's episode, we're taking a closer look at some fascinating intersections between culture, technology, and marketing strategies. From fine arts organizations recruiting influencers to capture young audiences, to the latest shifts in how brands are optimizing their influencer collaborations, and how TikTok is unlocking the potential of bilingual content for marketers.
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Influence Weekly #31 - Mad Rabbit's 8K Ambassadors, GRIN's Game-Changer, & Creator Cash Secrets
Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani, and in this episode, we will explore Mad Rabbit's massive brand ambassador push, GRIN's latest data-driven tool for boosting influencer programs, and unveil top earning secrets from 2,000 creators in Kajabi's "State of Creators ‘24" report.
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Influence Weekly #30 - Insta's Promo Code Magic, YouTuber Mobile Networks, & Pinterest's Coachella Splash!
Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani, and i'm very excited because this is our thirtieth episode! All thanks to you and your support! In today's episode, we'll explore Meta's new Instagram ad feature boosting sales, Pinterest's Coachella partnership, and the potential disruption of creator-owned mobile networks.
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Influence Weekly #29 - BMW's Oops, Finfluencer Fines, & M1's $850K Mishap
Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani, and in today's episode, we're unraveling the twists of promises made and broken, both by brands and within the bustling world of finfluencers. From BMW's social media misstep to the tightening grip of regulations on financial influencers, and a brokerage firm's record-setting penalty for unchecked influencer campaigns.
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Influence Weekly #28 - Menu Magic, MrBeast's Prime Time Debut, and Havas' Wild Move
Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani and in today's episode, we're exploring how top restaurants are revolutionizing marketing by inviting customers to co-create menus, diving into MrBeast's groundbreaking leap to Amazon Prime, and unraveling Havas' strategic acquisition of Wilderness to dominate the social media advertising world.