200 episodes

Listen to the UK’s most popular internet marketing podcast downloaded by over half a million people. A series of insider tips and practical advice on how to get the best from Digital and Search Engine Marketing, brought to you by a team of experts from SiteVisibility and other leading digital agencies.

We share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement. We interview some of the most respected marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss and Google endorsed analytics expert Avinash Kaushik.

Produced & co-hosted by Andy White

Find out more about the show at http://www.internetmarketingpodcast.org or http://www.sitevisibility.co.uk

Internet Marketing: Insider Tips and Advice for Online Marketing SiteVisibility

    • Business

Listen to the UK’s most popular internet marketing podcast downloaded by over half a million people. A series of insider tips and practical advice on how to get the best from Digital and Search Engine Marketing, brought to you by a team of experts from SiteVisibility and other leading digital agencies.

We share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement. We interview some of the most respected marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss and Google endorsed analytics expert Avinash Kaushik.

Produced & co-hosted by Andy White

Find out more about the show at http://www.internetmarketingpodcast.org or http://www.sitevisibility.co.uk

    #537 Why Schema Markup is a Pivotal SEO Strategy For 2020: Interview with Martha Van Berkel

    #537 Why Schema Markup is a Pivotal SEO Strategy For 2020: Interview with Martha Van Berkel

    On today’s episode of the Internet Marketing Podcast, Andy is joined by Martha van Berkel, co-founder and CEO at Schema App to talk about Schema Markup and why it’s a pivotal SEO strategy for 2020. 


    On the show you’ll learn:


    - What Schema Markup is and why it’s important
    - How Schema is evolving and accelerating
    - How marketers are using Schema today
    - How to know what to optimise when it comes to Schema
    - Where Martha sees Schema Markup heading in the future


    Plus, Martha provides her top tip/key takeaway for the audience.


    If you’d like to connect with Martha, you can find her on Twitter here. You can also find more information on how structured data works here. For information regarding your data privacy, visit acast.com/privacy

    • 17 min
    #536 Advertising, Automation & Smart Shopping: Interview with Kirk Williams

    #536 Advertising, Automation & Smart Shopping: Interview with Kirk Williams

    On this week's episode of the Internet Marketing Podcast, Andy is joined by Kirk Williams, owner at Zato Marketing to talk about attribution, why the marketing funnel isn't dead and why smart shopping should include more data. 


    On the show you'll learn: 


    - The current state of advertising automation 
    - Some of the limitations with automation and attribution
    - Why digital advertising isn't the dot com bubble
    - Why the marketing funnel isn't dead 
    - Why smart shopping is a black hole when it comes to data and reporting
    - Why Kirk believes smart shopping should include more data for it's users 


    Plus, Kirk provides his top tip for the audience. 


    If you'd like to connect with Kirk, you can find him on Twitter here and on LinkedIn here.  For information regarding your data privacy, visit acast.com/privacy

    • 28 min
    #535 Why I’m Moving All My Google Ad Campaigns Over to Smart Bidding: Interview with Rob Watson

    #535 Why I’m Moving All My Google Ad Campaigns Over to Smart Bidding: Interview with Rob Watson

    On today's episode of the Internet Marketing Podcast, Andy is joined by Rob Watson, founder at Freewheeling to talk about why after 12 months of testing, he's moving all of his Google Ad campaigns over to smart bidding. 


    On the show you'll learn: 


    - How Google smart bidding has improved so much over the last few years, and why it will keep on improving
    - The results that Rob has seen from recent tests from 3 different clients
    - Rob's 3 steps for achieving smart bidding success 


    Plus, Rob provides his top tip for the audience. 


    You can find Rob's talk from the Search Advertising Show, Google Ads Smart Bidding Best Practise here. 


    If you'd like to connect with Rob you can find him on on LinkedIn here and on Twitter here.  For information regarding your data privacy, visit acast.com/privacy

    • 23 min
    #534 How To Digitise Word Of Mouth Using Consumer Generated Content & Community Marketing

    #534 How To Digitise Word Of Mouth Using Consumer Generated Content & Community Marketing

    On today's episode of the Internet Marketing Podcast, Andy is joined by Toby Britton, co-founder & CMO at Miappi to talk about how your brand can digitise word-of-mouth and create a trusted content marketing strategy that gives results.


    On the show you'll learn: 


    - What earned media and consumer generated content is
    - The difference between 1st party content and 3rd party content
    - The benefits of consumer generated content 
    - Why consumers are becoming sceptical about influencer marketing 
    - How community marketing works for brands & how it differs from influencer marketing


    Plus, Toby provides his top tip/key takeaway for the audience.  For information regarding your data privacy, visit acast.com/privacy

    • 20 min
    #533 The Importance of Digital Marketing Automation in 2020: Interview with Daniel Cooper

    #533 The Importance of Digital Marketing Automation in 2020: Interview with Daniel Cooper

    On today's episode of the Internet Marketing Podcast, Andy is joined by Daniel Cooper, Founder at Lolly.co to talk about automation and it's importance in digital marketing in 2020. 


    On the show you'll learn: 


    - How you can link your automation tools together through API's
    - Why you should consider using IFTTT 
    - Why data is extremely important when it comes to automation and PR 
    - Why quality matters when it comes to SEO 
    - Why one link from a high quality site is much better than 100 links from smaller sites
    - The state of content marketing today and where it's headed in 2020


    Plus, Daniel provides his top tip for the audience. If you'd like to connect with Daniel, you can find him on LinkedIn here For information regarding your data privacy, visit acast.com/privacy

    • 23 min
    #532 4 Key Tips to Making Any Video Perform Better: Interview with Rick Cesari

    #532 4 Key Tips to Making Any Video Perform Better: Interview with Rick Cesari

    On today's episode of the Internet Marketing Podcast, Andy is joined by Rick Cesari, Direct Response Video Pioneer, author, Consultant & Keynote Speaker to talk about Video Marketing and provide his tips for making any video perform better. 


    On the show you'll learn: 


    - What direct response videos are
    - The main types of video used in promotion and marketing 
    - How Dale Carnegie's formula for giving a speech in his book, How to Win Friends and Influence People, can help with your video marketing
    - The main keys to success in video marketing
    - How factoids at the beginning of your video can improve your video performance
    - Why authenticity is more important than the production value when it comes to video marketin


    Plus, Rick provides his top tip for the audience when it comes to video marketing. 


    If you'd like to connect with Rick you can find him on Twitter here and on LinkedIn here.  For information regarding your data privacy, visit acast.com/privacy

    • 21 min

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