33 min
Jean-Christophe on Growth Marketing and Reinventing How Companies Deliver Value The Untold Stories of Change
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- Management
In this episode, Jean-Cristophe, founder of Mad Kings, talks about his journey from programming to business and his trip to Silicon Valley that inspired him to found his first company - Pictawall, which served clients like Tomorrowland.
During our conversation, we also talk about his transition from traditional to digital marketing; founding a company based on the growth hacking methodology; filtering ideas; changing company culture; common mistakes in implementing the growth marketing strategy; challenges in expense management, and Mad Kings' vision for the online economy.
Jean-Cristophe is the Co-creator of the Growth Marketing Canvas and Founder of the Mad Kings growth agency.
His background is in business and IT, and now he’s mainly focused on helping companies implementing Growth Marketing methodology.
In this episode, Jean-Cristophe, founder of Mad Kings, talks about his journey from programming to business and his trip to Silicon Valley that inspired him to found his first company - Pictawall, which served clients like Tomorrowland.
During our conversation, we also talk about his transition from traditional to digital marketing; founding a company based on the growth hacking methodology; filtering ideas; changing company culture; common mistakes in implementing the growth marketing strategy; challenges in expense management, and Mad Kings' vision for the online economy.
Jean-Cristophe is the Co-creator of the Growth Marketing Canvas and Founder of the Mad Kings growth agency.
His background is in business and IT, and now he’s mainly focused on helping companies implementing Growth Marketing methodology.
33 min