My name is Shan Hanif and I help people become entrepreneurs through my company Genflow. This podcast is not your normal self help, motivation, business advice so if you are looking for that then this is NOT for you.
This is a real life, raw, actual breakdown of what my life is like running a growing business, what I do each day, how I push forwards, deal with problems, hire and fire people, build huge brands, help other people achieve their goals so if your looking to start your own business, are a founder or work at a fast growth company you will like what I have to say. Thanks!
Ep 5 - My struggles, failures and stress as an entrepreneur
This episode is a real reflection of what you feel at times as an entrepreneur. The stress of trying to do so many things at once, feeling paralysed as you can't solve everything, being in-charge of people and their careers, struggling with time and the constant battle between ambition/energy.
Everyone feels lost and overwhelmed but I how you push through that is what you makes you.
Let me know what you think.
EP4 - Spending $11M (My Genflow Strategy)
In this episode I take you through my actual strategy with Genflow. I recently raised $11M and so how will I spend it? How do I make sure we hit our targets and grow the business? How do we not get complacent? How do we remain fast, agile and not lose quality? The pressure of the insanely fast growing creator economy we operate it.
Key things I talk about:
Grow our current clients
Metrics / data led approach
Track all main metrics
Insta - followers daily movement, post performance, views on bio/profile - generate conversion metrics on followers and click to link
Review impact of Facebook and other channels
Metrics Dashboard / monitoring / alarm
Driven by the KPIs, to drive decisions
Grow our Genflow brand
Educate the content creators to be entrepreneurs
Based on audience 1st approach
We’ll teach you how to build an audience
(every kid to dream to work with Genflow some day)
Hire a marketing team and dedicate resources to Genflow brand
How do we do this and invest, how does make, what’s the model
Deploy a growth team
Sales people to acquire new brand clients
(Q3 full force / offence)
Prepping for new joiners, so they get productive quickly
Develop our technology
Reduce the manual effort to make cross team working and international
Support processes to address issues (workflow)
Data to understand an influencers data to compare and take sales to predict sales
(supports 360 and talent agency partnering)
Identify influencers with potential, identify them and sign them
Build on top of social media APIs
Automated Zendesk customer service response
Remote hiring engineers (5 hour time difference max), now able to deploy talent around the world.
Some teams need to be in the office, some don’t
Under 25’s can learn a lot in person in office)
Satellite marketing offices (Q3/Q4) growing the team in LA to grow team
Shan leading the development
Could add Sweden, Brazil, LA, Miami
Could be individual people spreading our wings, in different locations
3-6 month delay in getting clients launch, so sooner the better!
LA offices going to be smaller
Build this in London
I decided to make this episode as some of this stuff I think of every single day and want to say it out loud so I can be held accountable and I can look back at it to see how I did against myself. Also if you work in a startup or have your own business you will find most of the points I make super relatable and should help you think of your own strategy.
Let me know what you think
EP3 - Creating systems, hiring a team and my work life balance
This is probably the most talked about things today. On one side its the Hustle Culture of working non-stop and the other is about self-care and focusing on "you" so in this episode I go through what I think of work life balance and how I personally manage it.
I have to warn you my thoughts are not for everyone and you may disagree but I fundamentally believe it has led me to the position I find myself in today. Press play, listen and let me know your thoughts.
EP2 - Hustlers Ambition
Both of these words are thrown around a lot but only a few truly understand what it means to have ambition. In this episode I talk about what's changed from me and some interns trying to build something, getting our first few clients, to building a business where I have 60+ employees and generate multi million in revenue yearly.
The truth is people think and often believe that "successful people" are more organised, better at working and just living their life in a way that is way greater than them and hence why they are successful.
I disagree, press play and let me tell you why.
EP1 - How I raised $11M for my business
This is a real, step by step breakdown of how I raised $11M for my business Genflow. In my experience people never share how they actually did something, they give you the sales pitch, here I go through why I decided to raise, what my business plan included, how I approached investors, prepared for pitches, dealt with rejection, worked on deal points and ultimately after 10 long months completed the deal of my lfe.
If you want to know what it takes to raise money for your business just press play.