2,000 episodes

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips iHeartPodcasts

    • Business
    • 4.8 • 6 Ratings

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

    A lot of people no longer use Google, instead they just turn to AI solutions like ChatGPT, Creator payouts grew 17% YoY, and 3 content marketing stats that will change how you create content

    A lot of people no longer use Google, instead they just turn to AI solutions like ChatGPT, Creator payouts grew 17% YoY, and 3 content marketing stats that will change how you create content

    In episode #2720, we discuss the growth of ChatGPT and its impact on Google, as well as the increasing opportunities for content creators in the digital space. We also touch on the importance of prompt engineering for AI-generated content, the polarization of wealth in the creator economy, and the need for editing and detail-oriented work to stand out as a writer. 

     

    Don’t forget to help us grow by subscribing and liking on YouTube!

     

    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

     

    TIME-STAMPED SHOW NOTES:


    (00:00) Today's topic: People are saying they no longer use Google; instead they just turn to AI solutions like ChatGPT, Creator payouts grew 17% YoY, and more
    (01:15) People no longer use Google, instead they just turn to AI solutions like ChatGPT
    (05:24) Creator payouts grew 17% YoY
    (10:05) 3 content marketing stats that will change how you create content
    (19:31) That’s it for today! Don’t forget to rate, review, and subscribe!

     

    Go to https://www.marketingschool.io to learn more!

     

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    NP Digital Neil’s ad agency
    X @neilpatel
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    See omnystudio.com/listener for privacy information.

    • 19 min
    Impact of dubbing on MrBeast's YT is crushing, Adding NYT bestseller to ad increased CTR by 19%, and Each negative keyword adds 2.3% CTR

    Impact of dubbing on MrBeast's YT is crushing, Adding NYT bestseller to ad increased CTR by 19%, and Each negative keyword adds 2.3% CTR

    In episode #2719, we cover marketing strategies like the benefits of dubbing videos into different languages, highlighted by Mr. Beast's success. We discuss the power of multilingual ads, the impact of media coverage and awards, and the influence of Forrester reports on sales. We also talk about the importance of choosing the right words for headlines to improve clicks, and conclude with marketing and relationship-building tips from Gary Vaynerchuk.

     

    Don’t forget to help us grow by subscribing and liking on YouTube!

     

    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

     

    TIME-STAMPED SHOW NOTES:


    (00:00) Today's topic: Impact of dubbing on MrBeast's YT is crushing, Each negative keyword adds 2.3% CTR, and more
    (01:15) Impact of dubbing on MrBeast's YT is crushing
    (08:30) Adding NYT best seller to ad increased CTR by 19%
    (09:55) Each negative keyword adds 2.3% CTR
    (18:00) That’s it for today! Don’t forget to rate, review, and subscribe!

     

    Go to https://www.marketingschool.io to learn more!

     

    Leave Some Feedback:




    What should we talk about next? Please let us know in the comments below


    Did you enjoy this episode? If so, please leave a short review.

     

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    • 17 min
    Why Young Men Are Double F**cked | PsycHacks' Orion Taraban

    Why Young Men Are Double F**cked | PsycHacks' Orion Taraban

    In this episode, I had Dr. Orion Taraban – a Psychologist, Men's Mental Health Specialist, and PsychHacks Podcast Host with 5M YouTube views per month. We discussed the challenges and dynamics of modern relationships. Among these are how online dating can decrease the likelihood of forming a relationship, the idea of being “monogamish,” and how marriages often fail because of unrealistic expectations.

     

    Don’t forget to help us grow by subscribing and liking on YouTube!

     

    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

     

    TIME-STAMPED SHOW NOTES:


    (00:00) - Introduction and Background
    (01:22) - The Decline in Relationships and the Impact of Online Dating
    (14:23) - Questioning the Concept of Monogamy and Introducing Monogamish
    (29:47) - Different Desires and Needs in Relationships: Women Seeking Commitment, Men Seeking Access
    (37:22) - Understanding the 'Red Pill' and Effective Relationship Strategies
    (38:29) - Why Successful Women Date Mediocre Men
    (43:52) - The Reasons Behind Failed Marriages
    (50:39) - Exploring Relationships through Behavioral Economics
    (55:11) - The Art of Subtle Negotiation in Relationships
    (01:12:17) - The Role of Transactions in Relationships
    (01:15:34) - The Power of Instagram in Dating
    (01:18:27) - The Business Model of Orion Teraban
    (01:21:00) - The Vision for the Business
    (01:40:28) - The Definition of Love

     

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    • 28 min
    Is ConvertKit open metrics a good or a bad idea?, We analyzed 12,037 sessions of 1013 people searching on Google to better understand how people use, and How to lie with data - 91% all cause mortality

    Is ConvertKit open metrics a good or a bad idea?, We analyzed 12,037 sessions of 1013 people searching on Google to better understand how people use, and How to lie with data - 91% all cause mortality

    In episode #2718, we talked about sharing metrics publicly and the benefits and drawbacks of doing so. We also discussed the importance of relatability and the impact of sharing journey stories, as we share insights from a study on Google search results and discuss the significance of rich snippets, video content, and Google shopping. 

     

    Don’t forget to help us grow by subscribing and liking on YouTube!

     

    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

     

    TIME-STAMPED SHOW NOTES:


    (00:00) Today’s Topic: ConvertKit open metrics - good idea or bad idea?, How to lie with data - 91% all cause mortality, and We analyzed 12,037 sessions of 1013 people searching on Google to better understand how people use 
    (01:15) ConvertKit open metrics - good idea or bad idea?
    (09:51) We analyzed 12,037 sessions of 1013 people searching on Google to better understand how people use 
    (14:55) How to lie with data - 91% all cause mortality
    (18:55) That’s it for today! Don’t forget to rate, review, and subscribe!

     

    Go to https://www.marketingschool.io to learn more!

     

    Leave Some Feedback:




    What should we talk about next? Please let us know in the comments below


    Did you enjoy this episode? If so, please leave a short review.

     

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    • 17 min
    Brands add AI restrictions to agency contracts - behind the growing trend, Can Google truly detect AI content, and Deepfake crypto scams

    Brands add AI restrictions to agency contracts - behind the growing trend, Can Google truly detect AI content, and Deepfake crypto scams

    In episode #2717, we explored AI-related subjects, touching upon the emerging trend of integrating AI restrictions within agency contracts, and examining the transformative impact of AI on SEO and content creation strategies. We also addressed the legal complexities of copyright in AI-generated content, the rise of deceptive AI live stream scams, and the pressing necessity for rigorous verification of AI-generated materials. 

     

    Don’t forget to help us grow by subscribing and liking on YouTube!

     

    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

     

    TIME-STAMPED SHOW NOTES:


    (00:00) Today’s Topic: Brands add AI restrictions to agency contracts - behind the growing trend, Can Google truly detect AI content?, and Deepfake crypto scams
    (01:15) Brands add AI restrictions to agency contracts
    (04:04) Can Google truly detect AI content?
    (08:40) Deepfake crypto scams
    (16:27) That’s it for today! Don’t forget to rate, review, and subscribe!

     

    Go to https://www.marketingschool.io to learn more!

     

    Leave Some Feedback:




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    Did you enjoy this episode? If so, please leave a short review.

     

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    Single Grain Eric’s ad agency
    NP Digital Neil’s ad agency
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    See omnystudio.com/listener for privacy information.

    • 15 min
    Amazon $8M platform risk, If you are going to use AI to write content you can’t forget about DRIVE, The ROI of 150M shortform views, We are at peak giftcard

    Amazon $8M platform risk, If you are going to use AI to write content you can’t forget about DRIVE, The ROI of 150M shortform views, We are at peak giftcard

    In episode #2716, we dive into key business strategies and marketing insights. We cover the dangers of depending too heavily on giants like Amazon and Google, stressing the importance of exploring diverse channels and platforms. We delve into the impact of creating catchy terms and acronyms on social media, the role of storytelling and unique content in engagement, and the nuances of measuring ROI. Highlighted too are the benefits of gift cards in marketing, the trend of leveraging current trends, and using podcasts for revenue. 

     

    Don’t forget to help us grow by subscribing and liking on YouTube!

     

    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

     

    TIME-STAMPED SHOW NOTES:


    (00:00) Today’s topic: Amazon $8M platform risk,  If you are going to use AI to write content you can’t forget about DRIVE, The ROI of 150M shortform views, We are at peak giftcard
    (01:15) Amazon $8M platform risk
    (04:27) If you are going to use AI to write content you can’t forget about DRIVE
    (08:09) The ROI of 150M shortform views
    (15:30) That’s it for today! Don’t forget to rate, review, and subscribe!

     

    Go to https://www.marketingschool.io to learn more!

     

    Leave Some Feedback:




    What should we talk about next? Please let us know in the comments below


    Did you enjoy this episode? If so, please leave a short review.

     

    Connect with Us: 

     



    Single Grain Eric’s ad agency
    NP Digital Neil’s ad agency
    X @neilpatel
    X @ericosiu


     
    See omnystudio.com/listener for privacy information.

    • 15 min

Customer Reviews

4.8 out of 5
6 Ratings

6 Ratings

PAvcho ,

Absolutely great!!!

The content is very informative, well structured and the presenters are very good at doing their job. I am very satisfied with this series and listen it with pleasure. I learn new things everyday.

Stanimir Mihov ,

Awesome!

Good job, guys. I learned about the podcast from Neil emails. I also read the blog a lot. I'm in the fitness industry in small country and building organic traffic on 70-80% thanks to the Neil advice all over the web.

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