Media Intelligence Explained FIBEP

In this episode of "FIBEP Media Intelligence Explained," hosts Vlado Petkov, CEO at Identrics, and Alicja Bors, Product Tech Lead at Ruepoint, engage in a compelling interview with their guest, María Laura García. García, a prominent figure with a rich background in media and information, shares her inspiring journey, challenges faced, her time as FIBEP president (2018-2021), and insights from her book, OUR DIGITAL CHALLENGE. INFORMING. THINKING. AND FREELY DECIDING IN THE CYBER ERA.


Part 1: María Laura García's Journey and Challenges:
García recounts her journey starting in the 90s, seizing the opportunity presented by the growth of the internet. Facing barriers as a young, divorced mother, she founded the Global News Group to bridge information gaps between Latin America and the world. García reflects on the challenges, gender bias, and a pivotal moment in New York, emphasizing the importance of perseverance in building her company.


Part 2: FIBEP Presidency (2018-2021):
As FIBEP president, García focused on governance, a dynamic board, and industry analysis to connect with the global media intelligence business ecosystem. She discusses her decision to step back from day-to-day management, allowing younger leaders to navigate new challenges. The hosts praise García's impactful leadership during the pandemic, successfully transitioning FIBEP to virtual communication.


Part 3: OUR DIGITAL CHALLENGE. THINKING. AND FREELY DECIDING IN THE CYBER ERA - The Book:
García introduces her book, "OUR DIGITAL CHALLENGE," addressing the consequences of uncontrolled information consumption in the cyber era. The book emphasizes digital literacy, encouraging individuals to be in control of their information consumption and understand the evolving rules of the digital world.


Part 4: Announcement—Certificate in Information Literacy:
García reveals her collaboration with a university to prepare the first certificate in information literacy, set to launch in April; initially, in Spanish, there are negotiations to offer it in English, virtually, potentially in the United States.

The FIBEP Media Intelligence Explained podcast, hosted by Alicja Boors and Vlado Petkov, explores diverse facets of the media intelligence industry, specifically examining the influence of advanced technologies such as large language models. Aseem Sood, the Chief Executive Officer of Impact Research and Measurement, contributes valuable insights as a guest. Alicja, a product lead at Ruepoint with a humanities background, and Vlado, the CEO of Identics.


The podcast begins by delving into the dynamic landscape of media intelligence, with a focus on the transformative impact of models like ChatGPT. The hosts and guest provide context by discussing recent events in the AI field, covering global hype, API integration, open-sourcing trends, and the process of model compression and distillation. Risks associated with large language models, including data and knowledge leakage, as well as regulatory challenges, are thoroughly explored. As Alicija mentioned: “the knowledge leakage is actually a big risk if you are not doing your own local language models”.


As the conversation progresses, Alicja and Vlado pose key questions about the future of the media intelligence industry. They inquire about potential directions, innovations, and the impact on traditional reporting services like newsletters.


The hosts transition to a discussion about the unique challenges and opportunities for media intelligence in Asia compared to other regions. They explore how the industry in Asia is adapting to diverse linguistic and cultural landscapes and highlight trends specifically relevant to Asian markets.


The episode concludes with a thought-provoking discussion on the consolidation of players in the digital space, potential biases in AI systems, and concerns about big tech leveraging AI capabilities. The panelists share diverse perspectives on the delicate balance between regulations and ethics in AI development. In summary, the podcast provides a comprehensive exploration of the challenges, opportunities, and ethical considerations in the media intelligence industry amid the rapid evolution of AI technologies

In this episode of the FIBEP Media Intelligence Explained podcast, hosts Vlado Petkov (CEO at Identrics) and Alicjia Bors (Product Tech Lead at Ruepoint) are joined by Todd Murphy (President at Truescope NA). The main topic of discussion is the highly anticipated upcoming World Media Intelligence Congress, taking place in the vibrant city of Singapore.


The agenda for the congress covers a wide range of topics related to future-proofing media intelligence. It includes insightful presentations, panel discussions, round table talks, and best practices sessions.


At WMIC, something exceptional will happen - a unique in-front-of-a-live-audience recording with Vlado and Alicja interviewing Aseem Sood (Impact Research & Measurement), one of the esteemed gentlemen from FIBEP.


Moreover, the hosts discuss the various activities planned by FIBEP to enrich the congress experience, not only focusing on learning and professional development but also ensuring attendees have a memorable time in Singapore. There will be organized sightseeing trips, group restaurant visits, evening events such as cocktail parties and a gala dinner, providing ample opportunities for networking and fostering relationships within the media intelligence community.


The episode also highlights the sponsors of the event. The headline sponsor is Ninestars, the host sponsor is Media Track, the gala dinner sponsor is Dataxet, and the networking cocktails sponsor is Medianet. Additionally, the congress sponsors include Opoint, Data Scouting, Media HQ, Zissor, Global News, Truescope, Concept BIU, Argus Data Insights, and Tagfact. The industry partners for the event are AMEC ICCO.


As we say at the end of the podcast: There is no better place for a media intelligence expert to be than at this year’s FIBEP WMIC, so don’t miss it!

In this episode of the FIBEP Media Intelligence series, hosts Vladimir Petkov, CEO at Identrics, and Alicja Bors, Product Lead at Ruepoint, are joined by Raina Lazarova, co-founder and COO at Ruepoint. They discuss the importance of value over vanity in the media intelligence industry, and how communication professionals can prove their worth to organizations.


Raina shares her insights on the challenges faced by the communications profession, the role of industry bodies like FIBEP and AMEC, and the need for a shift from media-centric to audience-centric communication strategies. The conversation also touches on the importance of reliable data, the increasing significance of earned media, and the ethical implications of generative AI for communication and measurement.


Key moments from the episode include:



The struggle to prove the value of communications professionals
The responsibility of industry partners to bring change
The increasing importance of earned media in protecting and growing brands
The potential of AI in communication and measurement, and the associated ethical challenges


Listen to this insightful conversation to learn more about the future of media intelligence and how communication professionals can adapt to an ever-changing landscape.


New season of FIBEP podcast is transcribed by Speechmatics | www.speechmatics.com

Welcome to the first episode of our new podcast series, where we're dedicated to exploring the exciting world of generative AI and emerging technologies. With new advancements and innovations being released every day, it's easy to feel overwhelmed by all the buzzwords, hype, and jargon. That's why we're here to break it all down for you – no data science degree required!


In this episode, we'll introduce you to the main topics, glossary, and terms surrounding generative AI, so you can feel confident and informed as we dive deeper into future episodes. Our goal is to humanize these complex concepts and make them accessible to everyone, whether you're a tech enthusiast or just curious about the latest trends.


The episode's hosts are Alicja Bors, Ruepoint and Vladimir Petkov, Identrics.
New season of FIBEP podcast is transcribed by Speechmatics | www.speechmatics.com

This episode features a conversation with Maya Koleva, Head of Research and Insight at Commetric, and discusses the possible role of AI in media monitoring and analysis. Maya explains how AI can become an essential tool in the media industry.


Maya and the hosts discuss how the media intelligence industry can use AI to monitor media coverage, identify trends, and analyze sentiment.


The conversation also touches on the challenges of using AI in media monitoring and analysis, including the potential for bias in AI algorithms and the need for human oversight to ensure accuracy and relevance.