Paris Talks Marketing Paris Childress

🎙️ In part two of our theme, First-Party Data in Marketing, we've invited our data scientist, Nikolay Stefanov, to discuss one of the main benefits of 1PD: using it to predict customer lifetime value!
👉 Nikolay Stefanov is our Chief Data Scientist at Hop Online, working on various data science projects and primarily trying to crack predictive lifetime value, using machine learning models, and he's here to tell us all about that!
Join us on our rebranded podcast as we dive into how to build a good machine-learning model using 1PD. And discover how to accurately predict the lifetime value of new customers with this model.
🔥 With a new format and different themes, each episode provides a well-rounded perspective that includes our host's own insights. Don't miss out on the first season of our podcast!
Here are some of the key topics that Niki and Paris discussed in this episode:
• 03:33 Why you should predict customer lifetime value (pLTV)
• 05:29 When should predicting customer lifetime value be the top priority for your business
• 09:50 Google's hunger for data in the Cookiepocalypse
• 12:48 The steps to creating a machine learning (ML) model with first-party data
• 14:00 What's the key to getting started with a model predicting customer lifetime value
• 18:25 Aggregation of data for pLTV modeling
• 20:11 Different types of ML models and how Random Forest ML works
• 27:57 The final feedback loop: feeding your customers' pLTV scores back to Google Ads

We're excited to share our first rebranded podcast episode with you! 🎙️
In our first theme, First-Party Data in Marketing, with AnnMarie and Matt, we discuss the importance of collecting and using first-party data (1PD) to improve your marketing efforts.
👉 AnnMarie Wills is the Co-Founder and CEO of Leverage Lab, a 1PD consultancy specializing in CDP (customer data platform) technology. 
She believes that we are living in a critical evolutionary period, where embracing 1PD to create customer centricity not only drives improved business outcomes but creates true authentic brand relationships. It's the 1PD revolution, and AnnMarie is here for it!
👉 Matt Parisi is the Director of Product Marketing at Tealium, which is one of the original SaaS vendors offering a CDP (customer data platform) for managing first-party data.
Prior to Telium, Matt was a digital marketing strategist for marketing agencies and other SaaS businesses. 
Join us on our rebranded podcast as we dive into the 1PD revolution with AnnMarie and Matt. 
🔥 With a new format and different themes, each episode provides a well-rounded perspective that includes our host's own insights. Don't miss out on the first season of our podcast!
And stay tuned for part two, where we discuss one of the benefits of 1PD: using it to predict customer lifetime value! ⏳
Chapters:
00:00 Intro03:10 The Cookiepocalypse05:29 What SaaS businesses must know about first-party data07:39 DMP (data management platform) vs. CDP (customer data platform)10:50 How a CDP can work alongside a data warehouse14:39 Benefits of a CDP19:47 The 3 steps to first-party data strategy transformation: Data Aggregation, Data Segmentation & Data Activation29:47 Tealium use cases of first-party data & CDP with clients36:01 How to get value from a CDP and first-party data44:48 Episode wrap-up

Every SaaS company plays for high stakes, but what does it take to dominate the market right now? 
Welcome to Paris Talks Marketing, the podcast where we dive deep into the latest trends and strategies in SaaS marketing that are really working today.
We've recently rebranded and we're bringing the fun with a new format that's jam-packed with value. We're now featuring two to three guests per episode. Our guests are SaaS CMOs, founders, and specialists, and we discuss one trendy topic in the industry per episode. 
Our first theme is First-party data in marketing, and we have some amazing guests lined up for you.
We'll be diving deep into the importance of first-party data, how to collect it, and how to use it to improve your marketing efforts.
Our first theme, First-party data in marketing, is just the beginning of our deep dive journey into the nitty gritty of what strategies really work in the SaaS industry.
📍 So mark your calendars because the first episode is launching on 11th May!
Tune in and start dominating your market today!

Florian Decludt is a teacher-turned-growth marketer and content creator. He's worked on over 60 different growth projects in 6 different countries. Florian has grown his presence on LinkedIn from 944 connections to 32,000 + followers in less than 2 years.
Formerly a Growth Marketer at Reddot Growth, Florian is now a Client Advisor at Venli Consulting Group. He helps B2B sales professionals sell and earn more.
Join us to learn why cold emailing is a super powerful tool yet very misunderstood and misused.
And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳
Here are some of the key topics that Florian and Paris discussed in this episode:
• (1:41) How Florian grew his LinkedIn connections from under a thousand to 32K in 2 years
• (5:06) How can you monetize your LinkedIn following, and how can you measure it?
• (7:05) Why you should build a personal brand
• (11:56) How do you warm up a domain?
• (13:48) How to do cold outreach on LinkedIn and email
• (16:51) Why super ugly emails achieve over 70% open rate
• (23:46) How to improve your SaaS cold email strategy
• (26:15) What are some zero-budget growth channels?
• (31:53) Solopreneurship: building your own business and scaling it
Mentioned Resources:
Lemwarm, a tool that keeps your emails away from spam and generates more business opportunities
Lemlist, a cold email, and outreach automation software
Captain Data, data extraction & automation platform 
Dropcontact, B2B email finder, and enrichment in CRM
LeadIQ, a platform of B2B sales prospecting tools

Sam Dunning is the co-owner at Web Choice, an award-winning web development and digital marketing company. He's also the host of a B2B marketing podcast called the Business Growth Show.
Join us to learn why SEO isn't dead and how to make your website your best salesperson.
And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳
Here are some of the key topics that Sam and Paris discussed in this episode:
• (2:40) The biggest mistakes on B2B SaaS websites
• (4:46) How to make your B2B SaaS website resonate with your audience
• (6:04) Is SEO a fit for you?
• (13:03) How to create content that matches the search demand
• (13:58) Why marketing & sales alignment is a win for the customer
• (17:01) How to create value in your B2B content
• (19:00) Why you should be present on multiple channels
• (21:00) How to rank with your B2B SaaS website
• (22:04) How to do link building for your B2B SaaS website for free
• (25:47) What are Core Web Vitals?
• (28:44) When is the right time to remove or update a page
• (30:56) How to keep visitors on your website
Mentioned Resources:
Chartable.com, podcast analytics and attribution platform for publishers & advertisers

The channels that we're trying to connect and communicate in are noisier and more polluted than ever. So how can you truly connect with customers?
Ethan Beute is with us to uncover how to foster human-centered communication with the power of video messaging. 
Ethan Beute is Chief Evangelist at BombBomb, Wall Street Journal bestselling co-author of Human-Centered Communication and of Rehumanize Your Business, and host of Chief Evangelist and The Customer Experience Podcast.
Join us to learn about the use cases of video communication. Discover how personalization & sincerity in your interactions build customer trust. 
And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳
Here are some of the key topics that Ethan and Paris discussed in this episode:
• (3:05) Creating human connection across the digital divide 
• (5:48) How Covid changed human connection and people's approach to videos
• (8:30) Is virtual work here to stay?• (9:51) How video communication can increase your conversions
• (13:48) Use cases of video messaging
• (16:04) The fear of getting in front of the camera and how to overcome it
• (23:06) How to use video for LinkedIn communication
• (24:56) How to make video messages really personalized and increase their effectiveness
• (31:13) How early video messaging can accelerate your sales
• (34:01) Emails vs. video messages
• (40:18) How to use digital communication channels to show sincerity
Resources Mentioned:
Human-Centered Communication: A Business Case Against Digital Pollution, Book by Ethan Beute and Stephen Pacinelli
Permission Marketing: Turning Strangers into Friends and Friends into Customers, Book by Seth Godin