Paris Talks Marketing Hop Online

In this episode of Paris Talks Marketing, host Paris talks with Arjun Pillai, serial entrepreneur and CEO of Docket, an AI platform transforming B2B sales. 
Arjun Pillai is a serial entrepreneur with two successful exits and is currently on his 3rd venture. He is the Co-founder & CEO at Docket Inc., an AI platform that serves as a virtual sales engineer for AEs to close complex B2B deals. 
Docket trains on all your company’s knowledge, powered by state-of-the-art LLMs, and creates a dynamic knowledge graph. Integrating deep into AE workflow, Docket delivers just-in-time knowledge to answer complex product questions, fill RFPs/RFIs and understand where knowledge is missing to close deals.
Previously, Arjun was the Chief Data Officer at ZoomInfo Technologies Inc. 
In this podcast episode, Pillai shares insights on AI's role in onboarding and data migration, reducing switching costs and increasing market competition. The discussion also covers the evolution of sales teams, the impact of AI on jobs, and the future of AI in sales demos and customer support, outlining a vision where AI dramatically streamlines and enriches the sales process.
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Links:
https://www.linkedin.com/in/rarjunpillai/
https://www.docketai.com
More about:
Explore: https://hop.online/
Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/
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Timestamps:
00:00 Introduction
03:29 Arjun Pillai's Journey: From ZoomInfo to Docket
07:30 Exploring Docket: The AI Platform Transforming B2B Sales
14:00 The Role of Sales Engineers in Modern SaaS Sales
18:05 The Changing Dynamics of Sales Teams
25:51 Embracing AI for Enhanced Sales and Marketing Efficiency
28:51 Empowering Sales Teams with AI
31:12 Transforming Data Ingestion and Processing with Docket
38:04 The Future of AI in Sales and Customer Support
50:28 Expanding the Role of AI in the Buying Process
54:48 Final Thoughts

This episode of Paris Talks Marketing features Shay David, co-founder and CEO of Retrain.a, discussing the misconceptions surrounding AI and automation's impact on the job market. The conversation delves into how AI is transforming the digital landscape, Shay's entrepreneurial journey, and insights on how technology is reshaping skills demands.
Shay David is the Co-Founder & CEO of retrain.ai. Retrain.ai sees a world where people can work alongside machines, and not be displaced by them, where automation and AI help bring out the best in people rather than threaten their livelihood. Their mission is to create a reality in which every person has a good job, and anybody can be gainfully employed and not subject to technological unemployment. Their strategy is to develop the world’s leading AI platform for skills & qualifications assessment, and workforce retraining while working with employers and governments to place 1 million people back in jobs in the first 5 years. 
As a serial entrepreneur, he brings to the table many years of experience in dreaming up products and making them a reality: from concept to market, from slideware to hundreds of millions of dollars in sales.
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Links:
https://www.linkedin.com/in/shaydavid/
https://www.retrain.ai
More about:
Explore: https://hop.online/
Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/
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Timestamps:
00:00 Introduction
03:31 Shay David's Entrepreneurial Journey
09:05 Bridging the AI Skills Gap
12:59 Embracing AI in Marketing
24:02 How Retrain.ai Revolutionized HR with AI-Driven Talent Intelligence
38:32 The Role of Education and Government in Addressing the AI Skills Gap
43:37 Final Thoughts

In this episode of Paris Talks Marketing, host Paris dives deep into the entrepreneurial journey of Chris Heffernan, founder and CEO of Dlivrd, a logistics platform connecting brands with independent contract delivery drivers in the U.S. and Canada. 
Chris shares his early days of doing unscalable tasks to differentiate from competitors, the importance of personal touch in the gig economy, strategies for driver recruitment and retention, and marketing techniques that have helped Dlivrd carve its niche. 
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Links:
https://www.linkedin.com/in/theheff/
https://www.dlivrd.io
More about:
Explore: https://hop.online/
Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/
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Timestamps:
00:00 Introduction
02:14 What is Dlivrd?
05:11 Dlivrd's Unique Selling Proposition
11:23 The Strategy Behind Driver Recruitment and Retention
16:43 Market Differences
22:46 How Dlivrd Connects with Local Businesses
25:34 Building Brand Awareness and Market Strategy
29:02 Chris's Entrepreneurial Journey
38:50 Customer Support and the Role of AI in Streamlining Operations
40:25 Embracing Non-scalable Actions for Growth

In this episode of Paris Talks Marketing, host Paris dives into the world of SaaS marketing strategies with guest Megan Bowen, CEO of Refine Labs, a leading B2B demand generation agency that helps B2B companies transform their marketing strategies to generate revenue. 
Paris and Megan discuss the importance of balancing organic and paid content distribution, Megan's journey from account manager to CEO, and the evolution of Refine Labs under her leadership. The conversation covers key insights on B2B marketing, leveraging AI, and adapting to changing buying behaviors in the digital landscape. 
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Links:
https://www.linkedin.com/in/meganwhitebowen/
https://www.refinelabs.com
More about:
Explore: https://hop.online/
Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/
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Timestamps:
00:00 Introduction
02:18 Megan Bowen's Journey to CEO of Refine Labs
09:44 Refine Labs' Unique Approach to B2B Marketing
19:42 The Power of Paid and Organic Strategies Combined
24:26 Software Attribution vs. Self-Reported Attribution Insights
28:53 The Impact of LinkedIn on Organic Traffic
29:39 Bidding on Brand Names in Google Ads
36:55 Navigating Long Sales Cycles
39:01 CRM Optimization
46:24 Embracing AI in Marketing
53:40 Final Thoughts

In this episode of Paris Talks Marketing, host Paris delves into the world of SaaS marketing strategies with guest Arun Lal, a seasoned marketing executive. 
Arun Lal has 18+ years of experience as a Marketing Executive across enterprises: Microsoft, VMware, and multiple startups: Productiv, Climate (Unicorn acquired by Bayer), Contiq (as Co-founder). He has a track record of taking products from 0 to 1. Currently, he is the VP of Product Marketing at Culture Amp, an all-in-one intuitive employee experience platform. Arun has been voted as one of the Top 100 Influencers in Product Marketing for 2023 by the Product Marketing Alliance community.
He introduces the 'B Mantra' framework, a comprehensive strategy for SaaS product marketing and go-to-market strategies, and discusses the impact of AI and the trend towards consolidation in the SaaS industry. Additionally, Arun provides insights into the challenges and opportunities in the HR tech space, specifically around employee experience platforms and the role of generative AI in transforming SaaS marketing and product strategies.
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Links:
https://www.linkedin.com/in/arun-lal-pmm/
https://www.cultureamp.com
More about:
Explore: https://hop.online/
Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/
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Timestamps:
00:00 Introduction
02:38 Arun Lal's Journey to Product Marketing
12:58 The B Mantra Framework: Revolutionizing Go-to-Market Strategies
26:12 Cracking the Code on Buyer Intent Signals
30:12 B Mantra Continued
34:30 How to Apply the B Mantra Framework for Startups
39:06 Navigating the Crowded Landscape of HR Tech
41:31 Embracing AI as Part of the Future of HR Tech
45:22 Final Thoughts

This episode of Paris Talks Marketing delves into the strategies behind demand generation versus lead generation, particularly in the competitive SaaS market with Liam Bartholomew, the VP of Marketing at Cognism. 
Having been there for the last 4.5 years, he helped the company grow its marketing team from 4 to now over 40 people! Liam is passionate about demand generation and shaking up B2B marketing to move it away from traditional lead gen. Demonstrating how we can all do more fun, advanced and buyer centric marketing.
In his conversation with Paris he shares his thoughts on ungating content, targeting specific bottom-of-funnel keywords and utilizing competitor comparisons to capture high-intent traffic. The two also discuss the evolving landscape of content marketing in the face of AI and strategies to adapt and thrive in a crowded and competitive digital market.
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Links:
https://www.linkedin.com/in/liam-bartholomew-90004b83/
https://www.cognism.com
More about:
Explore: https://hop.online/
Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/
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Timestamps:
00:00 Introduction
02:40 The Evolution of Cognism's Marketing Team
05:27 Cognism's Unique Position in the Sales Intelligence Market
07:29 Navigating GDPR and Data Utilization Strategies
09:25 Why You Should Ungate Content and Its Impact
13:20 The Future of Content Marketing in the AI Era
20:57 Demand Gen vs. Lead Gen
27:23 Capturing High-Intent Traffic and Leveraging Competitor Analysis
36:01 Final Thoughts