46 min
Should I Build a Brand Around Bespoke Japanese Ice Cream? Billion Dollar Brand with Bill Harper & Bryan Elliott
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- Marketing
Bill Harper and Bryan Elliott break down some new ideas for launching a CPG brand; new trends in brand marketing and more. About Bill Harper:Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry FordBill is the Chief Creative Officer & CEO of WMH. Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. U...
Bill Harper and Bryan Elliott break down some new ideas for launching a CPG brand; new trends in brand marketing and more. About Bill Harper:Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry FordBill is the Chief Creative Officer & CEO of WMH. Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. U...
46 min