163 episodes

Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

The Science of Social Media Buffer

    • Business

Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

    What’s Next for Instagram? New Strategies to Make Your Brand Stand Out

    What’s Next for Instagram? New Strategies to Make Your Brand Stand Out

    "I feel like I’m getting tired of Instagram and I get the feeling other people are too." 

    This week, we speak with Buffer’s head of content Ash Read to discuss the future of Instagram. Ash shares a few unconventional opportunities for brands to stand out on the platform and how he sees Instagram marketing evolving. We also discuss why brands should be focused on community building above all else, and the one aspect of marketing that will never change... storytelling.

    Hope you enjoy the episode! If you like our new format, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️

    - Dave & Hailley

    About the Show:

    Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

    The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

    We'd love for you to check out the detailed show notes at www.buffer.com/podcast

    Check us out on Instagram - www.instagram.com/buffer

    Check us out on Facebook - www.facebook.com/bufferapp

    Check us out on Twitter - www.twitter.com/buffer

    • 14 min
    How a VP of Marketing Looks at Social Media Metrics

    How a VP of Marketing Looks at Social Media Metrics

    What metrics really matter to social media marketers and marketing leaders?

    We’re really excited to share our new podcast format with you all today. Every week, the Buffer team (and occasional special guests) will be answering your biggest social media marketing questions.

    This week, we speak with Buffer’s VP of marketing Kevan Lee, to discuss the metrics that really matter for social media marketers and how Kevan looks at challenges such as inflated video view counts and finding reliable data sources.

    Hope you enjoy the episode!

    - Dave & Hailley

    About the Show:

    Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

    The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

    We'd love for you to check out the detailed show notes at www.buffer.com/podcast

    Check us out on Instagram - www.instagram.com/buffer

    Check us out on Facebook - www.facebook.com/bufferapp

    Check us out on Twitter - www.twitter.com/buffer

    • 14 min
    Social Media Management in Times of Crisis

    Social Media Management in Times of Crisis

    These are times of fast-changing news around COVID-19. It’s clear that what we are facing — not just as marketers, as friends, and parents and colleagues — is unprecedented. And we’re all in it together.

    So what does social media management look like over the coming weeks and months? We’re still figuring it out.

    We hope that the thoughts in this episode can act as a starting point to work from as we navigate the current and up-coming challenge.

    - Dave & Hailley

    Read the Show Notes:

    https://buffer.com/resources/social-media-management-in-times-of-crisis

    About the Show:

    The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

    The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

    We'd love for you to check out the detailed show notes at www.buffer.com/podcast

    Check us out on Instagram - www.instagram.com/buffer

    Check us out on Facebook - www.facebook.com/bufferapp

    Check us out on Twitter - www.twitter.com/buffer

    • 12 min
    Encore: Inside the Facebook Ads of Your Competitors

    Encore: Inside the Facebook Ads of Your Competitors

    (Right now we’re working on creating a brand new, refreshed version of The Science of Social Media. We can’t wait to share it with you next week. We think you’ll love it. In the meantime, we're revisiting one of our top from the past year. Thank you for being along for the ride and for making The Science of Social Media part of your podcast routine. We're very grateful to have you.)

    If you're looking for inspiration for your next great Facebook ad, then we've got you covered with this episode!

    We're diving into the Facebook Ad Library to give you tips on how to research the ads of your competitors and how to find inspiration from some of the most creative and effective Facebook advertisers out there. We'll share some specific tips on how to get meaningful Facebook ad results, and we're hopeful you'll leave with a list of ideas that you can test today!

    - Dave & Heather-Mae

    Read the Show Notes:

    https://buffer.com/resources/facebook-ad-library

    About the Show:

    The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

    The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

    We'd love for you to check out the detailed show notes at www.buffer.com/podcast

    Check us out on Instagram - www.instagram.com/buffer

    Check us out on Facebook - www.facebook.com/bufferapp

    Check us out on Twitter - www.twitter.com/buffer

    • 12 min
    Encore: A Crash Course in Microcopy for Social Media Captions

    Encore: A Crash Course in Microcopy for Social Media Captions

    (Right now we’re working on creating a brand new, refreshed version of  The Science of Social Media. We can’t wait to share it with you in just a few weeks. We think you’ll love it. In the meantime, we're revisiting  one of our top episodes of 2019. Thank you for being along for the ride  and for making The Science of Social Media  part of your podcast  routine. We're very grateful to have you.)

    Copywriting is one of the most essential skills for a marketer to have.

    Good copy is everywhere! Websites, advertisements, blog posts, and especially on social media.

    We want to give you the tools to write exceptional copy for even the  tiniest of things on social: captions, tweets, Stories, and more.

    Consider this a crash course in copywriting for all the little things  you write on social media everyday. Every word counts, and we want to  help make sure even your small words have a big impact!

    - Dave & Bonnie

    Read the Show Notes:

    https://buffer.com/resources/copywriting-microcopy

    About the Show:

    The Science of Social Media is your weekly sandbox for social media stories, insights,  experimentation, and inspiration. Every Monday (and sometimes more) we  share the most cutting-edge social media marketing strategies from  brands and influencers in every industry. If you're a social media team  of one, business owner, marketer, or someone simply interested in social  media marketing, you're sure to find something useful in each episode.   It's our hope that you'll join our 27,000+ listeners each week and rock  your social media channels as a result!

    The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

    We'd love for you to check out the detailed show notes at www.buffer.com/podcast

    Check us out on Instagram - www.instagram.com/buffer

    Check us out on Facebook - www.facebook.com/bufferapp

    Check us out on Twitter - www.twitter.com/buffer

    • 13 min
    Encore: Marie Kondo-ing Your LinkedIn — The LinkedIn Audit Blueprint to Help Your Profile Shine

    Encore: Marie Kondo-ing Your LinkedIn — The LinkedIn Audit Blueprint to Help Your Profile Shine

    (Right now we’re working on creating a brand new, refreshed version of The Science of Social Media. We can’t wait to share it with you in just a few weeks. We think you’ll love it. In the meantime, we're revisiting one of our top episodes of 2019. Thank you for being along for the ride and for making The Science of Social Media  part of your podcast routine. We're very grateful to have you.)

    We wish for you to have the very best, most fulfilling career possible, doing work that you love.

    And one of the best routes to that dream job is having a dreamy LinkedIn profile!

    We'll show you how.

    Today we’re giving you a checklist for a LinkedIn makeover. We’ll provide many different ways to optimize your LinkedIn profile and boost your presence - and the presence of your brand - so that you can shine.

    Whether you’re looking for your next great job, seeking to grow your thought leadership, or wanting to build a better brand, we have the tips for you. Listen to find out the best ways to make over your presence on LinkedIn … today!

    - Dave & Heather-Mae

    Read the Show Notes:

    https://buffer.com/resources/linkedin-profile-audit

    About the Show:

    The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

    The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

    We'd love for you to check out the detailed show notes at www.buffer.com/podcast

    Check us out on Instagram - www.instagram.com/buffer

    Check us out on Facebook - www.facebook.com/bufferapp

    Check us out on Twitter - www.twitter.com/buffer

    • 16 min

Top Podcasts In Business

Listeners Also Subscribed To