5 episodes

Welcome to the TAP, the Tech Alliances Podcast, where we your hosts, Maryna and Andrey, dive deep into the fascinating world of tech partnerships, serving you a fusion of insightful interviews with industry professionals, thought-provoking book reviews, and spirited discussions on the pivotal topics shaping our digital landscape.

This podcast is supported by Partnership Leaders, the ⁠#1⁠ global community for partnerships, channels, alliances, ecosystem professionals and execs
visit www.partnershipleaders.com

The Tech Alliance Podcast Andrey Lipattsev, Maryna Pliashkova

    • Business

Welcome to the TAP, the Tech Alliances Podcast, where we your hosts, Maryna and Andrey, dive deep into the fascinating world of tech partnerships, serving you a fusion of insightful interviews with industry professionals, thought-provoking book reviews, and spirited discussions on the pivotal topics shaping our digital landscape.

This podcast is supported by Partnership Leaders, the ⁠#1⁠ global community for partnerships, channels, alliances, ecosystem professionals and execs
visit www.partnershipleaders.com

    The Strategic Alliance Handbook by Mike Nevin

    The Strategic Alliance Handbook by Mike Nevin

    Hi everyone! It’s the 3rd episode of the Tech Alliance Podcast! We found an awesome book and are eager to share with you. It is a SERIOUS book which contains not just the author's opinions. It contains a priceless framework based on a huge research on partnership development. Curious to find out what insights the research brought up? Welcome to listen to an episode about “The Strategic Alliance Handbook: A Practitioner's Guide to Business-to-Business Collaborations” by Mike Nevin. We are going to discuss: 


    Stages of partnership maturity 


    Co-opetition alliances


    Alliance Standards and Schemes which covers programmes and certifications to help a professional grow


    What is the future of partnerships as a business model




    One more bonus thing at the end of the episode about Diplomacy partnerships.



    Links are below:

    Spotify https://open.spotify.com/show/5hWmOFPeQjFNTANuzmYCeK

    LinkedIn https://www.linkedin.com/company/100503734/admin/feed/posts/?feedType=following

    Twitter/X https://twitter.com/theTAPodcast

    Facebook https://www.facebook.com/groups/770265224964020 

    This podcast is supported by Partnership Leaders, visit www.partnershipleaders.com 

    The book is HUGE. We cover just a small part, and we definitely recommend it to our colleagues. The Strategic Alliance Handbook: A Practitioners Guide to Business-to-Business Collaborations 1st Edition https://www.amazon.com/Strategic-Alliance-Handbook-Business-Business/dp/0566087790 If you know anything about Directorate for Technology, Innovation and Partnerships or know anyone working with them, please, let us know!

    • 23 min
    Interview with Amin Neeme

    Interview with Amin Neeme

    Hi everyone!  Welcome to the first interview in our series. This time with Amin Neeme, a Strategic Partnerships Development Manager from Google. We will discuss: 


    What a Google Partner Developer does 


    Why a Partner Management team is a priceless asset


    How to start a new partnering project right from the very beginning. 



    The episode where Maryna sounds like if sitting in a cave. Sorry for the sound quality, it will be much better next time. Any audio editing advice is welcome. 



    Links are below:

    Amin Heeme LinkedIn https://www.linkedin.com/in/amin-neeme-600560192/ 

    The Negotiation Book https://www.amazon.com/Negotiation-Book-Definitive-Successful-Negotiating/dp/1119155460 



    Spotify https://open.spotify.com/show/5hWmOFPeQjFNTANuzmYCeK

    LinkedIn https://www.linkedin.com/company/100503734/admin/feed/posts/?feedType=following

    Facebook https://www.facebook.com/groups/770265224964020 

    Youtube

    https://www.youtube.com/channel/UCfvOxN5rpQnWYpglZJNXitw

    This podcast is supported by Partnership Leaders, visit www.partnershipleaders.com

    • 22 min
    Partnernomics Book Review

    Partnernomics Book Review

    Hi everyone! In today's episode of The TAP Maryna and Andrey are discussing Partnernomics, an outstanding book by Mark Brigman which inspired us many years ago to become better Partner Managers and gave us invaluable professional insights. The episode covers: 


    What the 5 key elements of a great partnership are,


    What the Success Pyramid is,


    What a famous mathematician could teach modern managers. 



    Have you read the book? No? Anyway, join the discussion in the comments in our social networks

    LinkedIn ⁠https://www.linkedin.com/company/100503734/admin/feed/posts/?feedType=following⁠

    Facebook ⁠https://www.facebook.com/groups/770265224964020⁠



    Links are below:

    Partnernomics by Mark Brigman https://www.amazon.com/Partnernomics-Processes-Developing-Successful-Partnerships/dp/1543176747 

    “You and your research” by Richard Hamming https://www.cs.virginia.edu/~robins/YouAndYourResearch.html 



    This podcast is supported by Partnership Leaders, visit www.partnershipleaders.com

    • 25 min
    Pilot

    Pilot

    Hi everyone! Happy to present the pilot episode of the TAP, the Tech Alliance Podcast. 

    Long time ago when we, Maryna and Andrey, were just starting our careers in partner development, we both faced a huge challenge “How to become a better Alliance Manager?” We decided to create a show to ease the path for our colleagues all over the world. We are going to discuss helpful books, concepts, talk to seasoned partner managers and collect recipes for common pains. 



    It’s an experiment for us and we are going to publish a new episode every 2 weeks. Let’s have some fun together. 



    Welcome to the Pilot Episode, where we:

    - reveal why we decided to launch our show, 

    - joke about professional paths, 

    - share inspirations



    Sharing knowledge is the key to professional growth. You are welcome to share your opinion in the comments and join the discussion! For example, how did you get started in Partnerships and Alliances?



    This podcast is supported by Partnership Leaders, the #1 global community for partnerships, channels, alliances, ecosystem professionals and execs

    visit www.partnershipleaders.com






    Links are below:

    Spotify https://open.spotify.com/show/5hWmOFPeQjFNTANuzmYCeK

    LinkedIn https://www.linkedin.com/company/100503734/admin/feed/posts/?feedType=following

    Facebook https://www.facebook.com/groups/770265224964020 

    • 10 min
    Intro

    Intro

    A short introduction of the Podcast

    • 45 sec

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