Think Mighty: Podcast for building your brand and accelerating growth Jarrett McCraw

Have you heard people talk about using Google Ads to get more leads or customers?

Maybe you've even tried running your own Google Ads.

There are some basic steps to follow to ensure you get the most from your ad spend.

In fact, just following the steps we outline in this episode helped one of our clients cut their ad spend by 57% and get 20% MORE new paying customers.

Make sure you listen to the whole episode to find out how we did it.

When it comes to our brand identity, we all want to fall in love with our logo, packaging, and brand.



But sometimes, what we like isn't what's right for the brand of company.



In this episode, we take a look at who the brand identity is REALLY for and what the purpose of the logo, packaging, and brand identity is for the business.



Want to see work from our branding agency? Head over to mightybranding.com.

Have you ever heard the advice "Start with Why"?

This was popularized by Simon Sinek and is generally accepted as best practice.

Unfortunately, it's rarely the practice. Usually, the why is discovered in your journey.

In this episode, I share my personal journey and how a recent company discussion led to an insight in how to craft more impactful marketing and messaging.

A lot of business owners and marketers want to create more content. The purpose of this episode is to share what I have learned the best people on social media—people like Mr. Beast, Alex Hormozi, and Grant Cardone—are doing to be successful.

Executives are becoming more impatient with their CMOs, demanding quick results. The result is typically one of two things: short-sighted promotional gimmicks that generate a flash in the pan but damage the brand reputation or a revolving door of CMOs. 

What’s a CMO to do these days?

You have probably seen On running shoes--heck, you probably own a pair. They have taken the U.S. by storm as a fashionable yet functional athletic shoe. But their meteoric rise really happened at an unlikely time during the COVID pandemic.



In the episode, we take a look at the journey the On brand took before, during, and after the pandemic. How one decision changed the trajectory of their brand and what you can learn about positioning your own brand.



___________________

If you are an entrepreneur looking to attract your ideal customers, generate more sales, and grow your business, check out these two free resources:

Revenue Growth Cheat Sheet - 18 simple ways to increase your revenue without spending another dollar.

https://mightybranding.com/revenue



Magnetic Messaging Frameworks - 40+ templates you can use for any business to create magnetic content that converts.

https://mightybranding.com/messaging-framework