Two Ecomm Experts: A Markademics Podcast Two Ecomm Experts: A Markademics Podcast

The UGC wave is DEAD - 2024 e-comm creatives are different ft. Sarah Levinger | S2 EP10 | Two Ecomm Experts

When you understand the real reasons behind customer behaviors, you're not just shooting arrows in the dark hoping to hit the target. You’re crafting messages that resonate, strategies that work, and connections that last. Sarah Levinger has spent the last 10 years studying why people buy and has applied what she’s learned to help brands like True Classic, HexClad, Obvi, and Original Grain cut costs, boost sales, and captivate the masses using psychology.

In this episode, Sarah and Viktor will talk about the future of copywriting, ad strategy for entertainment brands, the purpose of a creative strategist, virality recipes and the way to change an established brand’s messaging.


The host of the Two Ecomm Experts podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store.

Get ready to level up your e-commerce game with the Two Ecomm Experts. Join our host Viktor Stoilov, founder of Markademics, in his conversations with top-notch e-commerce specialists from all over the world. Listen to them unpack the latest trends in the e-commerce world together with hot topics such as marketing, advertising, supply, and logistics. Take your business to the next level with this library of valuable conversations and reach your full e-commerce potential!

Follow Sarah on social media:
https://www.linkedin.com/in/sarahlevinger/
https://twitter.com/SarahLevinger

Follow Viktor:
https://www.instagram.com/viktor.stoilov.official/
https://www.linkedin.com/in/viktor-stoilov/
Follow Markademics:
https://www.instagram.com/markademics/
https://linkedin.com/company/markademics



We’ve recorded episodes with Alex Fedotoff, Matt Patoli, Carl Weische, Jem Bourouh, and Sebastian Szalinski. You can check them out in this playlist -



Markademics - an E-commerce agency specializing in performance marketing for D2C brands.
✅ Over $3 million in invested Ad spend on Facebook alone
✅ Managed the ads or consulted 100+ brands in 15+ markets.
✅ We don't work with everyone but when we do - we deliver results. an e-commerce advertising agency. If you want to work with us, visit our website and book a call:
https://markademics.com/

Thank you for listening to the podcast! More episodes to come!

Timestamps:
0:00 Introduction
3:12 Biggest Mistakes
8:53 First things to look at and Brand Messaging
12:50 Categorizing Emotions
20:57 Changing the Messaging
25:18 Virality Recipe 2024
30:56 Strategy for Entertainment Brands
33:16 Purpose and Work of Creative Strategist
38:03 Single Image vs. Videos in Advertising
41:09 Where is Copywriting Going
43:14 Future of the Advertising World and Educating the Audience
50:45 Sources of Inspiration and Knowledge





Two Ecomm Experts formerly known as The Markademics Podcast

Get a CFO for your Ecomm business or fail ft. Matthias Walter Eser | S2 EP9 | Two Ecomm Experts

Matthias Walter Eser is CEO of ESER CAPITAL Vermögensverwaltung GmbH, based in Munich. He and his team support 7- and 8-figure growth companies in all financial challenges and, as part of CFO as a Service, support ambitious growth companies in the economic realization of their goals. From the nuanced strategies of investment banking to the successful completion of an exit - your success in the world of corporate finance is our top priority. Your goal is our mission: together we will guide you through every phase and ensure that your financial transactions are not only successful, but also seamless and efficient.

In this episode, Matthias and Viktor will talk about the taxation for e-commerce, expanding to new markets, finding a good CFO and the ever-changing buyer behavior.


The host of the Two Ecomm Experts podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store.

Get ready to level up your e-commerce game with the Two Ecomm Experts. Join our host Viktor Stoilov, founder of Markademics, in his conversations with top-notch e-commerce specialists from all over the world. Listen to them unpack the latest trends in the e-commerce world together with hot topics such as marketing, advertising, supply, and logistics. Take your business to the next level with this library of valuable conversations and reach your full e-commerce potential!

Follow Matthias on social media:
https://www.linkedin.com/in/matthias-walter-eser-880174237/

Follow Viktor:
https://www.instagram.com/viktor.stoilov.official/
https://www.linkedin.com/in/viktor-stoilov/
Follow Markademics:
https://www.instagram.com/markademics/
https://linkedin.com/company/markademics



We’ve recorded episodes with Alex Fedotoff, Matt Patoli, Carl Weische, Jem Bourouh, and Sebastian Szalinski. You can check them out in this playlist -



Markademics - an E-commerce agency specializing in performance marketing for D2C brands.
✅ Over $3 million in invested Ad spend on Facebook alone
✅ Managed the ads or consulted 100+ brands in 15+ markets.
✅ We don't work with everyone but when we do - we deliver results. an e-commerce advertising agency. If you want to work with us, visit our website and book a call:
https://markademics.com/

Thank you for listening to the podcast! More episodes to come!

Timestamps:
0:00 Intro
2:25 Biggest trends in E-commerce
7:46 Changing Buyer Behavior and its Impact on E-commerce
19:50 Protect your brand
24:02 Positions in the company
30:50 Finding a Good CFO
40:03 Taxation and Business Environment
45:05 Expanding to New Markets
56:35 Sources of Information and The Future for the Market




Two Ecomm Experts formerly known as The Markademics Podcast

From Ad World Pro to Scaling 7-fig ecomm brands with B2B marketing ft. Bill Stathopoulos | S2 EP8 | Two Ecomm Experts

Bill Stathopoulos is a Growth Marketer and the CEO of SalesCaptain. His agency excels in accelerating growth for B2B SaaS companies & agencies past $3M revenue, by unlocking advanced GTM and Outbound strategies. They have a track record of getting their clients calls with enterprise organizations like BlackRock, Diageo, BestBuy, and ESPN. He has interviewed Seth Godin, John Sculley, Scott Galloway, Kipp Bodnar, Arianna Huffington and built the speakers lineup for Ad World, the largest Marketing conference in the world. In 2023 he published his first book, Cold Email Secrets.

In this episode, Bill and Viktor will talk about the ins and outs of B2B marketing, cold emailing strategies, building partnerships and collaborations, team dynamics and useful tools for e-commrece.

The host of the Two Ecomm Experts podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store.

Get ready to level up your e-commerce game with the Two Ecomm Experts. Join our host Viktor Stoilov, founder of Markademics, in his conversations with top-notch e-commerce specialists from all over the world. Listen to them unpack the latest trends in the e-commerce world together with hot topics such as marketing, advertising, supply, and logistics. Take your business to the next level with this library of valuable conversations and reach your full e-commerce potential!

Follow Bill on social media:
https://www.instagram.com/bill.stathi/
https://www.linkedin.com/in/billstath/

Follow Viktor:
https://www.instagram.com/viktor.stoilov.official/
https://www.linkedin.com/in/viktor-stoilov/
Follow Markademics:
https://www.instagram.com/markademics/
https://linkedin.com/company/markademics



We’ve recorded episodes with Alex Fedotoff, Matt Patoli, Carl Weische, Jem Bourouh, and Sebastian Szalinski. You can check them out in this playlist -



Markademics - an E-commerce agency specializing in performance marketing for D2C brands.
✅ Over $3 million in invested Ad spend on Facebook alone
✅ Managed the ads or consulted 100+ brands in 15+ markets.
✅ We don't work with everyone but when we do - we deliver results. an e-commerce advertising agency. If you want to work with us, visit our website and book a call:
https://markademics.com/

Thank you for listening to the podcast! More episodes to come!

Fiona Hepher is the Co-Founder and CEO of Sansorium, a North American marketplace and agency dedicated to award-winning alcohol-free wine, spirits, and aperitifs sourced globally. Over the past decade, her professional journey has been a testament to her unwavering dedication to fostering a positive and lasting impact on everyone’s well-being. Her career spans diverse landscapes, from orchestrating empathy-driven community experiences in Dubai to the expansion of Saje Natural Wellness' educational marketing program across North America to reshaping societal perspectives on health and wellness at One & Body. Today, Fiona challenges norms entrenched in a multi-billion dollar industry, charting a new course where alcohol isn’t the center of every occasion.

In this episode, Fiona and Viktor will discuss building a marketplace without Facebook ads, the Logistics of importing from Europe and Asia, the importance of consistency and branding and a healthy approach to toxic hustle culture.


The host of the Two Ecomm Experts podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store.

Get ready to level up your e-commerce game with the Two Ecomm Experts. Join our host Viktor Stoilov, founder of Markademics, in his conversations with top-notch e-commerce specialists from all over the world. Listen to them unpack the latest trends in the e-commerce world together with hot topics such as marketing, advertising, supply, and logistics. Take your business to the next level with this library of valuable conversations and reach your full e-commerce potential!

Follow Fiona on social media:
https://www.linkedin.com/in/fionahepher/
https://www.instagram.com/fionahepher/
https://www.instagram.com/sansorium__/

Follow Viktor:
https://www.instagram.com/viktor.stoilov.official/
https://www.linkedin.com/in/viktor-stoilov/
Follow Markademics:
https://www.instagram.com/markademics/
https://linkedin.com/company/markademics



We’ve recorded episodes with Alex Fedotoff, Matt Patoli, Carl Weische, Jem Bourouh, and Sebastian Szalinski. You can check them out in this playlist -



Markademics - an E-commerce agency specializing in performance marketing for D2C brands.
✅ Over $3 million in invested Ad spend on Facebook alone
✅ Managed the ads or consulted 100+ brands in 15+ markets.
✅ We don't work with everyone but when we do - we deliver results. an e-commerce advertising agency. If you want to work with us, visit our website and book a call:
https://markademics.com/

Thank you for listening to the podcast! More episodes to come!

Timestamps:
2:23 Starting out
7:02 Importing from Europe and Australia
9:07 Testing the Market and the Strategy
12:52 Numbers game and traps of importing
18:30 Marketing Strategy and Building Community
22:52 No Facebook Ads
29:58 Building a brand and an offline community
34:50 The Importance of Consistency and Branding
44:23 Fiona’s mindset on entrepreneurship and hustle
57:30 Recommended Books
1:05:26 Fiona’s Vision for the Future


Two Ecomm Experts formerly known as The Markademics Podcast

We introduce Matthew Gohl, the CEO of Santevia, a brand that has had tremendous success in transitioning from retail to an e-commerce store. Raised in Vancouver with a love for skiing, Matthew attended the University of Victoria in Canada studying business and spent a year in Beijing on an academic exchange. After university, he moved to London, England, to work in the tech industry, later founding an agritechnology firm. Eventually, Matthew returned to Canada to work in his family business, Santevia, eventually becoming CEO. Leveraging his international experience and background in tech Matthew is driving growth online in the mineralized water filtration company, serving markets in Canada, the USA, and the United Kingdom.

In this episode, Matthew and Viktor will discuss transitioning from retail to e-commerce, the specifics of selling on Amazon, growing on Shopify and Tiktok, a formula for using influencers profitably and tracking influencer performance and commission payouts.


The host of the Two Ecomm Experts podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store.

Get ready to level up your e-commerce game with the Two Ecomm Experts. Join our host Viktor Stoilov, founder of Markademics, in his conversations with top-notch e-commerce specialists from all over the world. Listen to them unpack the latest trends in the e-commerce world together with hot topics such as marketing, advertising, supply, and logistics. Take your business to the next level with this library of valuable conversations and reach your full e-commerce potential!

Follow Matthew on social media:





Follow Viktor:


Follow Markademics:




We’ve recorded episodes with Alex Fedotoff, Matt Patoli, Carl Weische, Jem Bourouh, and Sebastian Szalinski. You can check them out in this playlist -

• The Markademics podcast Season 1

Markademics - an E-commerce agency specializing in performance marketing for D2C brands.
✅ Over $3 million in invested Ad spend on Facebook alone
✅ Managed the ads or consulted 100+ brands in 15+ markets.
✅ We don't work with everyone but when we do - we deliver results. an e-commerce advertising agency. If you want to work with us, visit our website and book a call:

Thank you for listening to the podcast! More episodes to come!

Timestamps:
(0:00) Intro
(4:00) Transition from Retail to E-commerce
(12:47) Balancing Website, Amazon and Retail Sales
(18:13) Expanding to the UK and Amazon Central
(20:23) Transition from Amazon Vendor Central to Seller Central
(29:12) Key principles for success on Amazon in 2024
(32:11) Marketing and Sales on Amazon
(39:22) Working with experts
(43:25) Growing on Shopify and TikTok
(50:02) Formula for Using Influencers Profitably
(55:26) Tracking Influencer Performance and Commission Payouts
(59:33) Key elements for growth, Favorite books and Sources of Information

Building Multiple 9-figure Omni-channel brands ft. Mike Fata | S2 EP5 | Two Ecomm Experts

We introduce Mike Fata, a highly successful entrepreneur known for building a $100 million business, Manitoba Harvest Hemp Foods, which he co-founded in 1998. His entrepreneurial journey began with a pivotal decision to prioritize his health, which turned into a profitable business. Under his leadership as Chairman of the Board and CEO, Manitoba Harvest experienced remarkable growth, culminating in a strategic 9-figure sale in 2019. Fata, a seasoned entrepreneur, he is an advisor, chairman, and investor in 10+ prosperous health companies. Beyond his roles in business, he channels his wealth of experience into mentoring businesses, actively contributing to their growth and success.

In this episode, Mike and Viktor will discuss the challenges of transitioning from an e-commerce store to selling in retail stores, ways to fund your business, opinions on trade shows and investors perspective on e-commerce.


The host of the Two Ecomm Experts podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store.

Get ready to level up your e-commerce game with the Two Ecomm Experts. Join our host Viktor Stoilov, founder of Markademics, in his conversations with top-notch e-commerce specialists from all over the world. Listen to them unpack the latest trends in the e-commerce world together with hot topics such as marketing, advertising, supply, and logistics. Take your business to the next level with this library of valuable conversations and reach your full e-commerce potential!

Follow Mike on social media:
https://www.linkedin.com/in/themikefata/
https://www.instagram.com/themikefata/
https://twitter.com/themikefata

Follow Viktor:
https://www.instagram.com/viktor.stoilov.official/
https://www.linkedin.com/in/viktor-stoilov/
Follow Markademics:
https://www.instagram.com/markademics/
https://linkedin.com/company/markademics



We’ve recorded episodes with Alex Fedotoff, Matt Patoli, Carl Weische, Jem Bourouh, and Sebastian Szalinski. You can check them out in this playlist -

• The Markademics podcast Season 1

Markademics - an E-commerce agency specializing in performance marketing for D2C brands.
✅ Over $3 million in invested Ad spend on Facebook alone
✅ Managed the ads or consulted 100+ brands in 15+ markets.
✅ We don't work with everyone but when we do - we deliver results. an e-commerce advertising agency. If you want to work with us, visit our website and book a call:
https://markademics.com/

Thank you for listening to the podcast! More episodes to come!

Timestamps:
(2:39) Business 25 years ago
(5:22) Biggest struggles for e-commerce brands
(8:01) Investors Perspective on E-commerce
(10:29) Funding options for startups
(12:32) Signs you need an investment
(16:09) Common Misconceptions about business growth
(17:21) Steps and Tools Every Brand Needs
(20:39) Requirements for your brand in retail
(21:52) Expanding Internationally
(24:14) Hiring for Sustainable Growth
(28:26) Toolkit for E-commerce to Retail
(30:20) Trade shows
(32:00) Successful sales in Retail
(36:34) E-commerce industry in the next 10 years
(38:34) Favorite books
(39:25) Finding a Mentor for your Business
(44:12) Mindset for Success in E-commerce
(46:13) Sources of information about Business