Two Ecomm Experts: A Markademics Podcast

Two Ecomm Experts: A Markademics Podcast

Get ready to level up your e-commerce game with the 2 Ecomm Experts. Join our host Viktor Stoilov, founder of Markademics, on his conversations with top notch e-commerce specialists from all over the world. Listen to them unpack the latest trends in the e-commerce world together with hot topics such as marketing, advertising, supply, and logistics. Take your business to the next level with this library of valuable conversations and reach your full e-commerce potential!

  1. Effective Landing Page Tactics for 2025 ft. Adam Pivko | S3 EP1

    6 FEB

    Effective Landing Page Tactics for 2025 ft. Adam Pivko | S3 EP1

    Effective Landing Page Tactics for 2025 ft. Adam Pivko | S3 EP1 | Two Ecomm Experts Adam Pivko is an award-winning e-commerce expert with a 15+ year track record of success in the performance marketing industry. Adam has spent the majority of his career servicing merchants, helping them save more money, make more money and grow. From high-volume subscription models, through to affiliate driven traffic on direct response e-commerce, he's extremely proficient with CRO and performance driven pages and assets. Today, he runs his own direct-to-consumer brand, Autumn DNA, while helping brands grow and thrive through strategic marketing and design with Tierra Agency. In this episode, Adam and Viktor discuss must-know strategies for 2025: creating high-converting landing pages, unlocking opportunities with platforms like AppLovin and refining upselling techniques. They’ll also share insights on understanding customer behavior and eliminating the common mistakes that hold back conversion rates. The host of the Two Ecomm Experts podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, an ecommerce advertising agency, as well as a co-founder of a 7-figure e-commerce store. Get ready to level up your e-commerce game with the Two Ecomm Experts. Join our host Viktor Stoilov, founder of Markademics, in his conversations with top-notch e-commerce specialists from all over the world. Listen to them unpack the latest trends in the e-commerce world together with hot topics such as marketing, advertising, supply, and logistics. Take your business to the next level with this library of valuable conversations and reach your full e-commerce potential! Follow Adam Pivko on social media: LinkedIn Follow Viktor: Instagram Facebook LinkedIn Follow Markademics: Instagram LinkedIn We’ve recorded episodes with Alex Fedotoff, Matt Patoli, Carl Weische, Jem Bourouh, and Sebastian Szalinski. You can check them out in this playlist Markademics - an E-commerce agency specializing in performance marketing for D2C brands. ✅ Over $3 million in invested Ad spend on Facebook alone ✅ Managed the ads or consulted 100+ brands in 15+ markets. ✅ We don't work with everyone but when we do - we deliver results. If you want to work with us, visit our website and book a call here Thank you for listening to the podcast! More episodes to come! Timestamps: (0:00) Introduction (2:33) Customer Feedback Driven Growth (8:33) Ad Creatives and Targeting Strategies (10:47) Cold Customer Acquisition (14:40) The importance of looking at the right metrics (19:52) Analysing customer feedback (25:47) Balancing Lifetime Value & Profitability (27:45) Product Market-Fit Testing (36:50) AppLovin for E-commerce Growth (43:32) High Performing Landing Pages & Common Mistakes (1:00:20) Grindr, Favourite Non-traditional Platform (1:06:27) The Why, How, What in 2025 Two Ecomm Experts formerly known as The Markademics Podcast!

    1h 8m
  2. The UGC wave is DEAD - 2024 e-comm creatives are different ft. Sarah Levinger | S2 EP10

    14/05/2024

    The UGC wave is DEAD - 2024 e-comm creatives are different ft. Sarah Levinger | S2 EP10

    The UGC wave is DEAD - 2024 e-comm creatives are different ft. Sarah Levinger | S2 EP10 | Two Ecomm Experts When you understand the real reasons behind customer behaviors, you're not just shooting arrows in the dark hoping to hit the target. You’re crafting messages that resonate, strategies that work, and connections that last. Sarah Levinger has spent the last 10 years studying why people buy and has applied what she’s learned to help brands like True Classic, HexClad, Obvi, and Original Grain cut costs, boost sales, and captivate the masses using psychology. In this episode, Sarah and Viktor will talk about the future of copywriting, ad strategy for entertainment brands, the purpose of a creative strategist, virality recipes and the way to change an established brand’s messaging. The host of the Two Ecomm Experts podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store. Get ready to level up your e-commerce game with the Two Ecomm Experts. Join our host Viktor Stoilov, founder of Markademics, in his conversations with top-notch e-commerce specialists from all over the world. Listen to them unpack the latest trends in the e-commerce world together with hot topics such as marketing, advertising, supply, and logistics. Take your business to the next level with this library of valuable conversations and reach your full e-commerce potential! Follow Sarah on social media: https://www.linkedin.com/in/sarahlevinger/ https://twitter.com/SarahLevinger Follow Viktor: https://www.instagram.com/viktor.stoilov.official/ https://www.linkedin.com/in/viktor-stoilov/ Follow Markademics: https://www.instagram.com/markademics/ https://linkedin.com/company/markademics We’ve recorded episodes with Alex Fedotoff, Matt Patoli, Carl Weische, Jem Bourouh, and Sebastian Szalinski. You can check them out in this playlist - Markademics - an E-commerce agency specializing in performance marketing for D2C brands. ✅ Over $3 million in invested Ad spend on Facebook alone ✅ Managed the ads or consulted 100+ brands in 15+ markets. ✅ We don't work with everyone but when we do - we deliver results. an e-commerce advertising agency. If you want to work with us, visit our website and book a call: https://markademics.com/ Thank you for listening to the podcast! More episodes to come! Timestamps: 0:00 Introduction 3:12 Biggest Mistakes 8:53 First things to look at and Brand Messaging 12:50 Categorizing Emotions 20:57 Changing the Messaging 25:18 Virality Recipe 2024 30:56 Strategy for Entertainment Brands 33:16 Purpose and Work of Creative Strategist 38:03 Single Image vs. Videos in Advertising 41:09 Where is Copywriting Going 43:14 Future of the Advertising World and Educating the Audience 50:45 Sources of Inspiration and Knowledge Two Ecomm Experts formerly known as The Markademics Podcast

    59 min
  3. Get a CFO for your Ecomm business or fail ft. Matthias Walter Eser | S2 EP9

    25/04/2024

    Get a CFO for your Ecomm business or fail ft. Matthias Walter Eser | S2 EP9

    Get a CFO for your Ecomm business or fail ft. Matthias Walter Eser | S2 EP9 | Two Ecomm Experts Matthias Walter Eser is CEO of ESER CAPITAL Vermögensverwaltung GmbH, based in Munich. He and his team support 7- and 8-figure growth companies in all financial challenges and, as part of CFO as a Service, support ambitious growth companies in the economic realization of their goals. From the nuanced strategies of investment banking to the successful completion of an exit - your success in the world of corporate finance is our top priority. Your goal is our mission: together we will guide you through every phase and ensure that your financial transactions are not only successful, but also seamless and efficient. In this episode, Matthias and Viktor will talk about the taxation for e-commerce, expanding to new markets, finding a good CFO and the ever-changing buyer behavior. The host of the Two Ecomm Experts podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store. Get ready to level up your e-commerce game with the Two Ecomm Experts. Join our host Viktor Stoilov, founder of Markademics, in his conversations with top-notch e-commerce specialists from all over the world. Listen to them unpack the latest trends in the e-commerce world together with hot topics such as marketing, advertising, supply, and logistics. Take your business to the next level with this library of valuable conversations and reach your full e-commerce potential! Follow Matthias on social media: https://www.linkedin.com/in/matthias-walter-eser-880174237/ Follow Viktor: https://www.instagram.com/viktor.stoilov.official/ https://www.linkedin.com/in/viktor-stoilov/ Follow Markademics: https://www.instagram.com/markademics/ https://linkedin.com/company/markademics We’ve recorded episodes with Alex Fedotoff, Matt Patoli, Carl Weische, Jem Bourouh, and Sebastian Szalinski. You can check them out in this playlist - Markademics - an E-commerce agency specializing in performance marketing for D2C brands. ✅ Over $3 million in invested Ad spend on Facebook alone ✅ Managed the ads or consulted 100+ brands in 15+ markets. ✅ We don't work with everyone but when we do - we deliver results. an e-commerce advertising agency. If you want to work with us, visit our website and book a call: https://markademics.com/ Thank you for listening to the podcast! More episodes to come! Timestamps: 0:00 Intro 2:25 Biggest trends in E-commerce 7:46 Changing Buyer Behavior and its Impact on E-commerce 19:50 Protect your brand 24:02 Positions in the company 30:50 Finding a Good CFO 40:03 Taxation and Business Environment 45:05 Expanding to New Markets 56:35 Sources of Information and The Future for the Market Two Ecomm Experts formerly known as The Markademics Podcast

    1h 14m
  4. From Ad World Pro to Scaling 7-fig ecomm brands with B2B marketing ft. Bill Stathopoulos | S2 EP8

    11/04/2024

    From Ad World Pro to Scaling 7-fig ecomm brands with B2B marketing ft. Bill Stathopoulos | S2 EP8

    From Ad World Pro to Scaling 7-fig ecomm brands with B2B marketing ft. Bill Stathopoulos | S2 EP8 | Two Ecomm Experts Bill Stathopoulos is a Growth Marketer and the CEO of SalesCaptain. His agency excels in accelerating growth for B2B SaaS companies & agencies past $3M revenue, by unlocking advanced GTM and Outbound strategies. They have a track record of getting their clients calls with enterprise organizations like BlackRock, Diageo, BestBuy, and ESPN. He has interviewed Seth Godin, John Sculley, Scott Galloway, Kipp Bodnar, Arianna Huffington and built the speakers lineup for Ad World, the largest Marketing conference in the world. In 2023 he published his first book, Cold Email Secrets. In this episode, Bill and Viktor will talk about the ins and outs of B2B marketing, cold emailing strategies, building partnerships and collaborations, team dynamics and useful tools for e-commrece. The host of the Two Ecomm Experts podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store. Get ready to level up your e-commerce game with the Two Ecomm Experts. Join our host Viktor Stoilov, founder of Markademics, in his conversations with top-notch e-commerce specialists from all over the world. Listen to them unpack the latest trends in the e-commerce world together with hot topics such as marketing, advertising, supply, and logistics. Take your business to the next level with this library of valuable conversations and reach your full e-commerce potential! Follow Bill on social media: https://www.instagram.com/bill.stathi/ https://www.linkedin.com/in/billstath/ Follow Viktor: https://www.instagram.com/viktor.stoilov.official/ https://www.linkedin.com/in/viktor-stoilov/ Follow Markademics: https://www.instagram.com/markademics/ https://linkedin.com/company/markademics We’ve recorded episodes with Alex Fedotoff, Matt Patoli, Carl Weische, Jem Bourouh, and Sebastian Szalinski. You can check them out in this playlist - Markademics - an E-commerce agency specializing in performance marketing for D2C brands. ✅ Over $3 million in invested Ad spend on Facebook alone ✅ Managed the ads or consulted 100+ brands in 15+ markets. ✅ We don't work with everyone but when we do - we deliver results. an e-commerce advertising agency. If you want to work with us, visit our website and book a call: https://markademics.com/ Thank you for listening to the podcast! More episodes to come!

    1h 9m
  5. Growing an e-commerce marketplace through offline marketing ft. Fiona Hepher| S2 EP7

    27/02/2024

    Growing an e-commerce marketplace through offline marketing ft. Fiona Hepher| S2 EP7

    Fiona Hepher is the Co-Founder and CEO of Sansorium, a North American marketplace and agency dedicated to award-winning alcohol-free wine, spirits, and aperitifs sourced globally. Over the past decade, her professional journey has been a testament to her unwavering dedication to fostering a positive and lasting impact on everyone’s well-being. Her career spans diverse landscapes, from orchestrating empathy-driven community experiences in Dubai to the expansion of Saje Natural Wellness' educational marketing program across North America to reshaping societal perspectives on health and wellness at One & Body. Today, Fiona challenges norms entrenched in a multi-billion dollar industry, charting a new course where alcohol isn’t the center of every occasion. In this episode, Fiona and Viktor will discuss building a marketplace without Facebook ads, the Logistics of importing from Europe and Asia, the importance of consistency and branding and a healthy approach to toxic hustle culture. The host of the Two Ecomm Experts podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store. Get ready to level up your e-commerce game with the Two Ecomm Experts. Join our host Viktor Stoilov, founder of Markademics, in his conversations with top-notch e-commerce specialists from all over the world. Listen to them unpack the latest trends in the e-commerce world together with hot topics such as marketing, advertising, supply, and logistics. Take your business to the next level with this library of valuable conversations and reach your full e-commerce potential! Follow Fiona on social media: https://www.linkedin.com/in/fionahepher/ https://www.instagram.com/fionahepher/ https://www.instagram.com/sansorium__/ Follow Viktor: https://www.instagram.com/viktor.stoilov.official/ https://www.linkedin.com/in/viktor-stoilov/ Follow Markademics: https://www.instagram.com/markademics/ https://linkedin.com/company/markademics We’ve recorded episodes with Alex Fedotoff, Matt Patoli, Carl Weische, Jem Bourouh, and Sebastian Szalinski. You can check them out in this playlist - Markademics - an E-commerce agency specializing in performance marketing for D2C brands. ✅ Over $3 million in invested Ad spend on Facebook alone ✅ Managed the ads or consulted 100+ brands in 15+ markets. ✅ We don't work with everyone but when we do - we deliver results. an e-commerce advertising agency. If you want to work with us, visit our website and book a call: https://markademics.com/ Thank you for listening to the podcast! More episodes to come! Timestamps: 2:23 Starting out 7:02 Importing from Europe and Australia 9:07 Testing the Market and the Strategy 12:52 Numbers game and traps of importing 18:30 Marketing Strategy and Building Community 22:52 No Facebook Ads 29:58 Building a brand and an offline community 34:50 The Importance of Consistency and Branding 44:23 Fiona’s mindset on entrepreneurship and hustle 57:30 Recommended Books 1:05:26 Fiona’s Vision for the Future Two Ecomm Experts formerly known as The Markademics Podcast

    1h 10m
  6. Retail, Amazon, and Influencer Marketing in 2024 ft. Matthew Gohl | S2 EP6 | Two Ecomm Experts

    13/02/2024

    Retail, Amazon, and Influencer Marketing in 2024 ft. Matthew Gohl | S2 EP6 | Two Ecomm Experts

    We introduce Matthew Gohl, the CEO of Santevia, a brand that has had tremendous success in transitioning from retail to an e-commerce store. Raised in Vancouver with a love for skiing, Matthew attended the University of Victoria in Canada studying business and spent a year in Beijing on an academic exchange. After university, he moved to London, England, to work in the tech industry, later founding an agritechnology firm. Eventually, Matthew returned to Canada to work in his family business, Santevia, eventually becoming CEO. Leveraging his international experience and background in tech Matthew is driving growth online in the mineralized water filtration company, serving markets in Canada, the USA, and the United Kingdom. In this episode, Matthew and Viktor will discuss transitioning from retail to e-commerce, the specifics of selling on Amazon, growing on Shopify and Tiktok, a formula for using influencers profitably and tracking influencer performance and commission payouts. The host of the Two Ecomm Experts podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store. Get ready to level up your e-commerce game with the Two Ecomm Experts. Join our host Viktor Stoilov, founder of Markademics, in his conversations with top-notch e-commerce specialists from all over the world. Listen to them unpack the latest trends in the e-commerce world together with hot topics such as marketing, advertising, supply, and logistics. Take your business to the next level with this library of valuable conversations and reach your full e-commerce potential! Follow Matthew on social media: Follow Viktor: Follow Markademics: We’ve recorded episodes with Alex Fedotoff, Matt Patoli, Carl Weische, Jem Bourouh, and Sebastian Szalinski. You can check them out in this playlist - • The Markademics podcast Season 1 Markademics - an E-commerce agency specializing in performance marketing for D2C brands. ✅ Over $3 million in invested Ad spend on Facebook alone ✅ Managed the ads or consulted 100+ brands in 15+ markets. ✅ We don't work with everyone but when we do - we deliver results. an e-commerce advertising agency. If you want to work with us, visit our website and book a call: Thank you for listening to the podcast! More episodes to come! Timestamps: (0:00) Intro (4:00) Transition from Retail to E-commerce (12:47) Balancing Website, Amazon and Retail Sales (18:13) Expanding to the UK and Amazon Central (20:23) Transition from Amazon Vendor Central to Seller Central (29:12) Key principles for success on Amazon in 2024 (32:11) Marketing and Sales on Amazon (39:22) Working with experts (43:25) Growing on Shopify and TikTok (50:02) Formula for Using Influencers Profitably (55:26) Tracking Influencer Performance and Commission Payouts (59:33) Key elements for growth, Favorite books and Sources of Information

    1h 8m
  7. Building Multiple 9-figure Omni-channel brands ft. Mike Fata | S2 EP5 | Two Ecomm Experts

    30/01/2024

    Building Multiple 9-figure Omni-channel brands ft. Mike Fata | S2 EP5 | Two Ecomm Experts

    Building Multiple 9-figure Omni-channel brands ft. Mike Fata | S2 EP5 | Two Ecomm Experts We introduce Mike Fata, a highly successful entrepreneur known for building a $100 million business, Manitoba Harvest Hemp Foods, which he co-founded in 1998. His entrepreneurial journey began with a pivotal decision to prioritize his health, which turned into a profitable business. Under his leadership as Chairman of the Board and CEO, Manitoba Harvest experienced remarkable growth, culminating in a strategic 9-figure sale in 2019. Fata, a seasoned entrepreneur, he is an advisor, chairman, and investor in 10+ prosperous health companies. Beyond his roles in business, he channels his wealth of experience into mentoring businesses, actively contributing to their growth and success. In this episode, Mike and Viktor will discuss the challenges of transitioning from an e-commerce store to selling in retail stores, ways to fund your business, opinions on trade shows and investors perspective on e-commerce. The host of the Two Ecomm Experts podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store. Get ready to level up your e-commerce game with the Two Ecomm Experts. Join our host Viktor Stoilov, founder of Markademics, in his conversations with top-notch e-commerce specialists from all over the world. Listen to them unpack the latest trends in the e-commerce world together with hot topics such as marketing, advertising, supply, and logistics. Take your business to the next level with this library of valuable conversations and reach your full e-commerce potential! Follow Mike on social media: https://www.linkedin.com/in/themikefata/ https://www.instagram.com/themikefata/ https://twitter.com/themikefata Follow Viktor: https://www.instagram.com/viktor.stoilov.official/ https://www.linkedin.com/in/viktor-stoilov/ Follow Markademics: https://www.instagram.com/markademics/ https://linkedin.com/company/markademics We’ve recorded episodes with Alex Fedotoff, Matt Patoli, Carl Weische, Jem Bourouh, and Sebastian Szalinski. You can check them out in this playlist - • The Markademics podcast Season 1 Markademics - an E-commerce agency specializing in performance marketing for D2C brands. ✅ Over $3 million in invested Ad spend on Facebook alone ✅ Managed the ads or consulted 100+ brands in 15+ markets. ✅ We don't work with everyone but when we do - we deliver results. an e-commerce advertising agency. If you want to work with us, visit our website and book a call: https://markademics.com/ Thank you for listening to the podcast! More episodes to come! Timestamps: (2:39) Business 25 years ago (5:22) Biggest struggles for e-commerce brands (8:01) Investors Perspective on E-commerce (10:29) Funding options for startups (12:32) Signs you need an investment (16:09) Common Misconceptions about business growth (17:21) Steps and Tools Every Brand Needs (20:39) Requirements for your brand in retail (21:52) Expanding Internationally (24:14) Hiring for Sustainable Growth (28:26) Toolkit for E-commerce to Retail (30:20) Trade shows (32:00) Successful sales in Retail (36:34) E-commerce industry in the next 10 years (38:34) Favorite books (39:25) Finding a Mentor for your Business (44:12) Mindset for Success in E-commerce (46:13) Sources of information about Business

    50 min
  8. Bootstrapping а skincare brand to 7 figures ft. Kevin Niehoff & Ben Feys | S2 EP4 | TwoEcommExperts

    15/01/2024

    Bootstrapping а skincare brand to 7 figures ft. Kevin Niehoff & Ben Feys | S2 EP4 | TwoEcommExperts

    Introducing Ben Feys and Kevin Niehoff, the dynamic force behind YoPrettyBoy, a trailblazing men's skincare brand. Faced with persistent skincare challenges like acne and eczema, these young professionals refused to settle. Instead, they transformed their frustration into entrepreneurial fuel, birthing the idea of the "Nike of skincare." In 2019, Ben and Kevin transitioned their passion into a tangible reality, launching YoPrettyBoy as a side hustle. Operating on a lean team of two, they meticulously researched, surveyed, and laid the groundwork before the official launch. Fast forward a few years, and their bootstrapped brand is poised to exceed $1 million in annual revenue, a testament to their dedication and strategic approach. In this episode, the three e-commerce experts will discuss the importance of surveys before action, the challenges of launching a skincare brand, investing in R&D, the winning mindset behind a lean team and working with agencies and contractors. The host of the Two Ecomm Experts podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store. Get ready to level up your e-commerce game with the Two Ecomm Experts. Join our host Viktor Stoilov, founder of Markademics, in his conversations with top-notch e-commerce specialists from all over the world. Listen to them unpack the latest trends in the e-commerce world together with hot topics such as marketing, advertising, supply, and logistics. Take your business to the next level with this library of valuable conversations and reach your full e-commerce potential! Follow Kevin and Ben on social media: LinkedIn - Ben Feys LinkedIn - Kevin Niehoff Follow Viktor: Instagram Facebook LinkedIn Follow Markademics: Instagram LinkedIn We’ve recorded episodes with Alex Fedotoff, Matt Patoli, Carl Weische, Jem Bourouh, and Sebastian Szalinski. You can check them out in this playlist - The Markademics Podcast Season 1 Markademics - an E-commerce agency specializing in performance marketing for D2C brands. ✅ Over $3 million in invested Ad spend on Facebook alone ✅ Managed the ads or consulted 100+ brands in 15+ markets. ✅ We don't work with everyone but when we do - we deliver results. an e-commerce advertising agency. If you want to work with us, visit our website and book a call: Markademics Website Thank you for listening to the podcast! More episodes to come! Timestamps: (0:00) Introduction (4:20) Starting YoPrettyBoy (6:08) Challenges in starting a skincare brand (11:39) Steps to Launching a Business (15:24) Surveying Before Launch (17:50) Marketing and Profitability (23:53) Demographic (26:15) Initial Profit and Retention of Customers (36:56) Mistakes in the business (40:41) Working with agencies (46:43) Best Hiring Decision (50:18) Finding a mentor (54:52) Future of the brand

    1h 1m
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Ratings & Reviews

5
out of 5
4 Ratings

About

Get ready to level up your e-commerce game with the 2 Ecomm Experts. Join our host Viktor Stoilov, founder of Markademics, on his conversations with top notch e-commerce specialists from all over the world. Listen to them unpack the latest trends in the e-commerce world together with hot topics such as marketing, advertising, supply, and logistics. Take your business to the next level with this library of valuable conversations and reach your full e-commerce potential!

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