Unsolicited Feedback Brian Balfour & Fareed Mosavat

Feedback on Humane, Limitless, and AirChat: Positioning and Strategy Insights For Early Stage Companies
In Part 2 of our conversation with Kieran Flanagan, CMO behind Zapier & HubSpot, we wanted to get back to our roots with some Unsolicited Feedback on the product launches of Humane AI, Limitless, and AirChat. Along the way, we uncovered a few key lessons for any early stage company navigating the complexities of market entry and product development.
If you think we’re wrong about any of this, we hope you’ll tell us on LinkedIn!
As always, a full summary is available at Unsolicitedfeedback.co!

The New AI Marketing Playbook Amid Google's Stumbles 
This week on Unsolicited Feedback, Brian Balfour & Fareed Mosavat welcomed Kieran Flanagan, and within 30 seconds of taping, Kieran dropped a 💣 on us! He’s leaving his role as CMO of Zapier and rejoining HubSpot to lead initiatives at the intersection of marketing and AI!
Kieran is driven by the opportunity to define the future of marketing in an AI-driven world, and that naturally became our first topic.
As Kieran prepares to dive back into HubSpot, Brian mentions that a lot of HubSpot’s success has been accelerated by its ability to conquer Google. So, naturally, we questioned what lies ahead for this behemoth amidst the rise of AI and what the implications of Google’s latest SEO decisions are, given the broad dependency of marketing strategies on Google's search capabilities.
Fareed optimistically suggests that Google will adapt and continue to thrive. However, Kieran presents a compelling counterargument, starkly stating, "Google will not be fine." 🔥🔥🔥
After some spicy 🌶️ Unsolicited Feedback for Google, Kieran builds a "AI Marketing Playbook," a fascinating framework for navigating the new realities of an AI-driven marketing world.
The initial four pillars are:

Personalization

PLG 2.0

Multimodal Focus

Creator Partnerships


Visit us at UnsolicitedFeedback.co for a full summary!

Product Lessons from Netflix's "Big Vape: The Rise and Fall of Juul" with Penelope Talbot-Kelly
In a fascinating episode of our podcast, Penelope Talbot-Kelly & Fareed Mosavat dove deep into the Netflix documentary "Big Vape: The Rise and Fall of Juul."
The discussion revealed critical insights that resonate far beyond the e-cigarette industry, touching on fundamental issues relevant to all tech companies.
But first, Fareed and Penelope discuss the broader tech landscape, discussing trends such as AI, layoffs, and how these elements influence the current work culture. Penelope shared firsthand experiences and observations about the changing dynamics in recruitment and employee experiences, especially during times of economic downturns.
The tech labor market discussion starts immediately, and the Big Vape / Juul analysis begins at 15:30.
Join us at UnsolicitedFeedback.co for a full summary of the spiciest hottakes and most compelling lessons derived from the conversation!

Unpacking the Google-HubSpot Acquisition Rumors: Implications for the Future of CRM
This week on "Unsolicited Feedback," host Fareed Mosavat welcomed Penelope Talbot-Kelly, GM of Platform & Services at DoorDash, and Austin Hays, a veteran in CRM and Martech, to discuss the buzzing rumors about Google potentially acquiring HubSpot.
Austin previously joined us to chat about HubSpot’s acquisition of Clearbit. Well, he’s back to help us delve deeper into what this new merger could mean for the CRM landscape and digital marketing tools.
Join us at Unsolicitedfeedback.co for a full summary!

Ever wondered how a game as old as chess could become a global sensation in the digital age? The answer lies in the power of product, growth, and, more recently, AI.
In our latest episode of Unsolicited Feedback, Joff Redfern and Fareed Mosavat had an insightful conversation with Erik Allebest, CEO of Chess.com. This episode explores the intersection of technology, human behavior, and ethics in the world of online chess, focusing on how Chess.com leverages AI to revolutionize the game while confronting challenges like cheating and maintaining a fair competitive environment. Insights from the platform's journey illuminate broader lessons in innovation, user engagement, ethical considerations, and growth strategy.

In today’s episode of Unsolicited Feedback, Fareed Mosavat, Joff Redfern, and Kipp Bodnar delve into the meteoric rise of Martech tools and the transformative role of AI, with a special focus on the innovative video creation platform, HeyGen. This discussion is very valuable for anyone leading marketing efforts in 2024 and beyond. 🌠
The bottom line: We're currently optimizing AI tools to enhance conversion rates, yet we're still waiting for a new distribution channel to emerge. Could this change be on the horizon?
Full summary is available at UnsolicitedFeedback.co